Perfume lovers are always looking for ways to make their favorite scents last longer. One emerging trend is "marinating" clothes in perfume. But is it the best method? You May Also Like: Paris Haute Couture Week SS25: Volume, Corsetry, and Opulence Take Center Stage Why People Marinate Clothes in Perfume Some believe soaking clothes in perfume enhances longevity. The fabric absorbs the scent, allowing it to release gradually throughout the day.