A change of scenery can begin in the most familiar of places — and this season for Napapijri, that place is a room in London. With its Autumn/Winter 2026 campaign, ‘WhereNext?’, the Italian house takes British actor and musician Jamie Campbell Bower between Stockholm, Tokyo and Mont Blanc through a mix of memory and imagination. The brand explains that the project is “essentially an invitation to stay curious” and see where the mind might wander, travelling in unexpected destinations accompanied by its signature wind jackets. Titled ‘Geography of Man’, the new collection explores the relationship between people and their surroundings, drawing inspiration from natural shelters and refuge architecture across Sweden, Italy and Japan. Each destination contributes its own visual identity, from the architecture of Japanese cities to Nordic landscapes and the Alpine environment, while the clothing moves between outdoor functionality and everyday dressing. Of course, no Napapijri excursion would be complete without durable outerwear and reliable packing options. The seasonal selection brings together updated icons designed to layer effortlessly, led by the Rainforest Next Summer anorak jacket — a contemporary, eco-conscious take on the brand’s historic front-pocket silhouette rendered in a vibrant avocado shade. Plush textures provide insulation against dropping temperatures,... Read more » The post napapijri | the wherenext? campaign with jamie campbell bower appeared first on Schön! Magazine.

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