Nike is launching Caitlin Clark’s first signature shoe with a campaign built around one joke: apparently, nothing about her is special. Created by Wieden+Kennedy, “Nothing Special to See Here*” leans into Clark’s very ordinary habit of casually draining threes from absurd distances, treating one of basketball’s most recognizable players like she’s simply another Iowa kid going about her day.

Photographing a Nike campaign has been a dream for many years. To get the opportunity as part of @caitlinclark22’s signature shoe launch is surreal. Nothing special to see here… except C is nothing but special. She changed women’s basketball forever without changing a thing about herself. Documenting her over the past few years has been the privilege of my career.Thank you to @nike and @wiedenkennedy for the opportunity & trusting me to help with your vision. Thank you C for being an extraordinary human & subject to capture. Thank you @jaygoldz for being the best photo assistant. So much more amazing content coming for miss @caitlin1. I hope you love it 🫶🏼

How many celebrities and athletes did you spot in @Nike’s six-minute @FIFAWorldCup film?Created by @WiedenKennedy and directed by @dan.streit, Nike’s film is a chaotic, joyful anthem that attempts to win over both young, devoted fans and the soccer-curious. It stars soccer icons including @Erling and @Cristiano, as well as celebrities like @KimKardashian and @itsyoungmikoNike’s ambitious World Cup campaign comes amid a turnaround to restore its brand and reverse sluggish sales. It’s doubling down on soccer and the tournament as key parts of that effort. Instead of making a traditional commercial the centerpiece of its campaign, as it has in the past, Nike’s film sets the scene for the next 12 weeks of content.The ad is intentionally meta, said Wieden+Kennedy executive creative director Caleb Jensen: “We’re on the set of a modern production for a World Cup commercial, then it goes off the rails because the players don’t want to go along with the script.”Read more about the campaign at the 🔗 in bio

Ahead of International Beer Day on August 7, AB InBev has launched “Cheers to Beer,” a new global campaign celebrating the enduring role beer plays in cultures and communities around the world. Created in partnership with Wieden+Kennedy, the campaign is anchored by a new film capturing moments of people raising a glass across generations, geographies and occasions. The work positions beer as more than a beverage, presenting it as an invitation to connect, celebrate and share meaningful experiences.

Nike has long celebrated football's biggest moments, but its latest World Cup campaign reminds fans that belief can matter just as much as victory. Created by Wieden+Kennedy London and directed by ILLIMITÉWORLD through Love Song, the film was conceived, shot and finished in less than 48 hours, timed to England's FIFA World Cup 2 - 1 semifinal loss to Argentina.

Wieden+Kennedy of Portland produced the Super Bowl commer...

This week, Wieden + Kennedy Portland announced a new crea...

Global creative agency Wieden+Kennedy announces the launc...