Executives at Kraft Heinz asked themselves "how will our fellow Gen Xers get through this moment in history" and decided the answer is "alcoholic Crystal Light"
But in Japan, Zima stayed popular for almost 30 years! Thus, they got several variations, notably Zima Secret Black in 2015, a dryer, less sweet version of Zima, with a higher alcohol content...and per reports, Zima made its triumphant return to Japan in 2023 after only 2 years of discontinuation!
February 5, 2025 at 12:52 PM
But in Japan, Zima stayed popular for almost 30 years! Thus, they got several variations, notably Zima Secret Black in 2015, a dryer, less sweet version of Zima, with a higher alcohol content...and per reports, Zima made its triumphant return to Japan in 2023 after only 2 years of discontinuation!