Аналітична компанія Zenapse оголосила про партнерство з LG, спрямоване на впровадження новітньої технології ZenVision.

LG is partnering with Zenapse to integrate AI-driven emotional intelligence into its smart TVs, enabling hyper-targeted ads based on viewers' psychological traits, emotions, and behaviors. Ars Technica reports: The upcoming advertising approach comes via a multi-year licensing deal with Zenapse, a ...

Zenapse has once again been honored with the MarTech Breakthrough Award for 'Conversion Rate Optimization Solution of the Year,' showcasing its unique AI-powered platform.

LG is partnering with Zenapse to integrate AI-driven emotional intelligence into its smart TVs, enabling hyper-targeted ads based on viewers' psychological traits, emotions, and behaviors. Ars Technic...

El sistema analizará el contenido y el comportamiento del espectador para entregar anuncios segmentados por emociones.

In a bold move shaping the future of connected TV advertising, LG Electronics has partnered with art

LG is partnering with Zenapse to integrate AI-driven emotional intelligence into its smart TVs, enabling hyper-targeted ads based on viewers' psychological traits, emotions, and behaviors. Ars Technic...

LG is een samenwerking gestart met het marketingplatform Zenapse, dat zich richt op het personaliseren van advertenties op basis van de ver...

LG is partnering with Zenapse to integrate AI-driven emotional intelligence into its smart TVs, enabling hyper-targeted ads based on viewers' psychological traits, emotions, and behaviors. Ars Technica reports: The upcoming advertising approach comes via a multi-year licensing deal with Zenapse, a company describing itself as a software-as-a-service marketing platform that can drive advertiser sales "with AI-powered emotional intelligence." LG will use Zenapse's technology to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers. LG Ad Solutions, LG's advertising business, announced the partnership on Tuesday. The technology will be used to inform ads shown on LG smart TVs' homescreens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use Zenapse's tech to "expand new software development and go-to-market products," it said. LG didn't specify the duration of its licensing deal with Zenapse. Zenapse's platform for connected TVs (CTVs), ZenVision, is supposed to be able to interpret the types of emotions shown in the content someone is watching on TV, partially by using publicly available information about the show's or movie's script and plot, StreamTV Insider reported. ZenVision also analyzes viewer behavior, grouping viewers based on their consumption patterns, the publication noted. Under the new partnership, ZenVision can use data that LG has gathered from the automatic content recognition software in LG TVs. With all this information, ZenVision will group LG TV viewers into highly specified market segments, such as "goal-driven achievers," "social connectors," or "emotionally engaged planners," an LG spokesperson told StreamTV Insider. Zenapse's website for ZenVision points to other potential market segments, including "digital adopters," "wellness seekers," "positive impact & environment," and "money matters." Companies paying to advertise on LG TVs can then target viewers based on the ZenVision-specified market segments and deliver an "emotionally intelligent ad," as Zenapse's website puts it. Read more of this story at Slashdot.

Matthew Bernardini is the CEO and Co-Founder of Zenapse, where he leads the company’s vision and oversees the development of its proprietary AI foundation model into category-leading products. With a background as a product marketer, data strategist, and technologist, he brings a blend of entrepreneurial experience—having achieved four successful exits—and corporate expertise from organizations such […]

LG is partnering with Zenapse to integrate AI-driven emotional intelligence into its smart TVs, enabling hyper-targeted ads based on viewers' psychological traits, emotions, and behaviors. Ars Technica reports: The upcoming advertising approach comes via a multi-year licensing deal with Zenapse, a ...

LG is partnering with Zenapse to integrate AI-driven emotional intelligence into its smart TVs, enabling hyper-targeted ads based on viewers' psychological traits, emotions, and behaviors. Ars Technica...

LG će ugraditi AI tehnologiju partnerske tvrtke Zenapse u svoj TV softver kako bi interpretirala psihološke faktore koji utječu na gledatelja, poput osobnih interesa i životnih izbora, kako bi mu bolje uvalili oglase

Televisies van LG gaan in de toekomst advertenties tonen die beter passen bij de persoonlijke overtuigingen en emoties van de kijker. LG zet daar kunstmatige intelligentie voor in, waar het een samenwerking voor heeft afgesloten met marketingplatform Zenapse.

Televisies van LG gaan in de toekomst advertenties tonen die beter passen bij de persoonlijke overtuigingen en emoties van de kijker. LG zet daar kunstmatige intelligentie voor in, waar het een samenwerking voor heeft afgesloten met marketingplatform Zenapse.

Zenapse, an AI-driven marketing platform powered by emotional intelligence, has announced a multi-year licensing partnership with LG Ad Solutions’ Innovation