Ag communication is shifting—from top-down messaging to co-designed, place-based strategies that centre producers. Our latest blog explores what’s changing and why it matters.

🔗 www.coretext.com.au/post/shiftin... #AgComms #RDCs #DigitalInclusion #ProducerEngagement #AgExtension

🧠 Farm safety isn’t just about helmets and harnesses. It’s about mindset. Isolation, fatigue, weather, machines - agriculture brings risk from many angles. This #FarmSafetyWeek, we’re backing safety culture on-farm. Because everyone deserves to come home safe. #AgComms #FarmSafety #AgSafety

How can a few laughs help you cut through the jargon and sharpen your message? The Extensionists hosts Toban Dyck and Jay Whetter ask comedian Dean Jenkinson on the next episode! Listen in on June 2: theextensionists.com #AgComms

Why do some research stories grab attention while others fall flat?

In this week’s episode of #TheExtensionists, Owen Roberts explains why "conflict" is the engine of great storytelling. Learn more: youtu.be/f3dyYiKmSBI #AgComms #GrainFarmers

What if reaching a wider audience started in a classroom? Owen Roberts joins #TheExtensionists to share how he involved students in extension at #uofg by teaching them to communicate like journalists and partner with media. Learn more: youtu.be/f3dyYiKmSBI #agcomms

How to connect ag to all audiences: farm, rural, urban? Owen Roberts, Grain Farmers of Ontario Senior Advisor & The GMOs guitarist, joins #TheExtensionists to discuss experiential learning & bridging the research/public gap. Tune in May 5. theextensionists.com #AgComms #GrainFarmers

Audio. Video. Social. Strategy. If you're in ag and need media done right, Rural Roots Canada has you covered.

Contact us to find out more 📱

#AgComms #CdnAg #RuralRootsCanada

From podcasts to press releases, social media to livestreams—Rural Roots Canada helps ag voices stand out with expert media services.

Contact us to find out how we can work together 🤝

#AgComms #RuralRootsCanada #CdnAg