#armandmorin
LightNews LightNews
How long should an Instagram video be? I'm weighing a quick 10 second clip against a full minute of real value, and I'm testing both. Which would you pick? #armandmorin #marketing #instagramreels #shortformvideo
November 2, 2026 at 7:05 PM
Posting on Instagram and nobody's watching? Two theories I'm testing: stay consistent so the algorithm gets used to you, and mix up your content types. 📱 #armandmorin #marketing #instagram #contentcreation
November 2, 2026 at 4:04 PM
Before you create anything, ask: does my audience need this? Then ask if they want it. Most of the time, go with need.
#armandmorin #marketing #contentstrategy #entrepreneur
November 2, 2026 at 1:03 AM
Posting more on Instagram doesn't always grow your reach. I have around 40,000 followers and my posts weren't reaching even them. Anyone else seeing this? #armandmorin #marketing #instagram #socialmedia
November 1, 2026 at 10:05 PM
One file or 40? Same content, but breaking it up makes your offer look and feel bigger.
#armandmorin #marketing #contentstrategy #membership
November 1, 2026 at 7:03 PM
Use AI deep research when you don't know how to fix something. Start light, go deep with Notebook LM, then describe your symptoms like you would to a doctor. #armandmorin #marketing #ai #notebooklm
November 1, 2026 at 1:56 AM
Don't bury your content in folders on day one. Put it where new members can see it so they feel good about buying.
#armandmorin #marketing #membership #onlinebusiness
November 1, 2026 at 12:04 AM
Why do your vertical shorts look blurry? If your video wasn't 4K, the clipping service may enlarge it and soften the picture. Check this before you post more. 🎥 #armandmorin #marketing #shorts #videomarketing
October 31, 2026 at 3:05 PM
Same $100, very different Christmas, because how to display content decides the value. Same content, very different membership. Presentation matters as much as the material. Send this to someone selling memberships. What would you change about yours? #armandmorin
October 31, 2026 at 12:04 PM
25 topics became 400+ video ideas in seconds. That's about 65 hours of content from one list. 🤯
#armandmorin #marketing #AI #contentcreation
October 31, 2026 at 12:05 AM
Look into the lens, not at the screen. When you do, viewers feel like you're talking to them.
#armandmorin #marketing #videomarketing #contentcreation
October 30, 2026 at 9:05 PM
Four or five inches of hip rotation was the difference between okay and great. Your business has a version of that too.
#armandmorin #marketing #smallchanges #entrepreneur
October 30, 2026 at 6:04 PM
The weekend recording marathon never happens. Record one 10-minute video a day and build the habit.
#armandmorin #marketing #contentcreation #entrepreneur
October 30, 2026 at 3:05 PM
Never teach something you haven't done yourself. It's simple, and it saves your reputation.
#armandmorin #marketing #onlinebusiness #integrity
October 30, 2026 at 12:06 PM
Two identical-looking opt-in pages, two very different results. The difference: no free-gift bribe, just a preview of the product.
#armandmorin #marketing #optinpage #conversions
October 30, 2026 at 12:05 AM
A book has a thud. A PDF doesn't. Here's why that changes how people value your digital products.
#armandmorin #marketing #digitalproducts #onlinebusiness
October 29, 2026 at 9:03 PM
Learn how to do something. Teach others how you did it. That's the whole formula. What do you know how to do?
#armandmorin #marketing #entrepreneur #businessopportunity
October 29, 2026 at 6:04 PM
Most people aren't doing everything wrong. They're doing one small thing wrong. Find it and fix it.
#armandmorin #marketing #entrepreneur #mindset
October 29, 2026 at 3:04 PM
Can't think of what to teach? The stuff you think is obvious is brand new to your audience.
#armandmorin #marketing #contentcreation #membership
October 29, 2026 at 12:04 PM
Your business choices today decide where you'll be a year from now. Start with the decision in front of you, not the perfect plan you're still waiting to build. What's the one decision you've been putting off? #armandmorin
Text graphic with a quote: "Where you are today is the result of the choices you made 5 years ago, where do you want to be in the next 5 years?" — Armand Morin.
October 27, 2026 at 11:31 AM
Tope Awotona failed at three businesses before Calendly became a $3 billion company. Swipe through the story: the struggle, the frustrating email chains that sparked the idea, and what he built from it.

#founderstory #calendly #success #armandmorin #topeawotona
Founder story. Three failed businesses. Then a $3 billion company. The story behind Tope Awotona and the scheduling tool Calendly. Nigeria. From Nigeria to the United States. Tope Awotona was born in Nigeria. He later moved to the United States, chasing his own ideas. The struggle. Three businesses, three failures. He started three businesses. None of them succeeded, but each one taught him how businesses really work. The turning point. Another meeting, another email thread. Setting up one meeting often meant a long chain of emails, back and forth over times. Tope saw how much time that wasted.
October 27, 2026 at 12:50 AM
Tope Awotona failed at three businesses before Calendly became a $3 billion company. Swipe through the story: the struggle, the frustrating email chains that sparked the idea, and what he built from it.

#armandmorin
Founder story. Three failed businesses. Then a $3 billion company. The story behind Tope Awotona and the scheduling tool Calendly. Nigeria. From Nigeria to the United States. Tope Awotona was born in Nigeria. He later moved to the United States, chasing his own ideas. The struggle. Three businesses, three failures. He started three businesses. None of them succeeded, but each one taught him how businesses really work. The turning point. Another meeting, another email thread. Setting up one meeting often meant a long chain of emails, back and forth over times. Tope saw how much time that wasted.
October 27, 2026 at 12:36 AM
Be like water!

#belikewater #brucelee #armandmorin
ai-image-5489251e-1.png
October 25, 2026 at 10:31 PM
How Apple started: two friends, a garage in Los Altos and a circuit board sold to a local shop. Swipe for the story and save it for your next small start.

#armandmorin
Garage story. How two friends started Apple in a garage. No investors, no office, just a workbench and a bold idea. 1971. An unlikely pair. Steve Wozniak was a shy engineer who loved building electronics. Steve Jobs was a teenager with big ideas. A mutual friend introduced them, and they bonded over circuits and tinkering. The problem. A computer anyone could own. Computers then filled whole rooms and cost a fortune. Wozniak wanted a machine people could afford and use at home, so he designed a single circuit board he could build himself. The rejection. A big company said no. Wozniak offered his design to Hewlett-Packard, where he worked. They weren't interested. Jobs saw something different: a product that real people might buy.
October 25, 2026 at 2:38 PM