Shalev Biton, who lost his leg to anti-tank fire near Gaza five years ago, is at the center of a boycott storm after fronting an Adidas campaign; posts accusing the brand of ‘ignoring amputee children...

Shalev Biton, who lost his leg to anti-tank fire near Gaza five years ago, is at the center of a boycott storm after fronting an Adidas campaign; posts accusing the brand of ‘ignoring amputee children...

Todo sobre la carrera adidas Hyperboost 10K en Lima: fecha, ruta por la Base Aérea Las Palmas, horarios de retiro de kit y datos clave del evento.

It’s been a busy year for University of Utah athletic director Mark Harlan and the school’s athletic department. There’s been the private equity deal with Otro Capital and establishing Crimson Brand Partners. The school is also exploring options to renovate the Huntsman Center and bring improvements to Rice-Eccles Stadium. The university is moving the team’s apparel deal to Adidas next season as well. Utah AD Mark Harlan talks private equity, Adidas deal, Huntsman Center renovation and more Watch: 5 things Utah’s Morgan Scalley said at his first Big 12 media days, from culture to taking over the program All these topics, and more, gave Harlan plenty to discuss when he met with reporters during Big 12 football media days in a 12-minute interview session at The Star, the practice facility of the Dallas Cowboys. Watch the video above to hear six things Harlan talked about and what they could mean for Utah fans.

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The NFL's biggest brand is front and center once again. FIFA didn't appoint Kansas City Chiefs QB Patrick Mahomes as a soccer ambassador for the 2026 World Cup. FOX and adidas handed him a megaphone.

How Patrick Mahomes' partnership and brand helped Adidas land Texas Tech’s apparel deal.

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Renowned Design and Brand experience leader Chele Mckee sees spaces differently. With a career spanning decades and encompassing work for major brands like Warner Bros, Disney, Adidas, and The North Face, as well as independent luxury brands, she brings unique solutions to complex design challenges. From New York’s iconic World Trade Center to historic Mackinac […]

Adidas is entering 2026 with something it hasn’t had in years: real momentum. After a turbulent stretch marked by leadership changes, market pressure, and dramatic shifts in sneaker culture, the brand is suddenly finding itself back in the center of the conversation — not because of a single breakout product, but because of multiple changes … Continue reading Adidas Is Building Its Most Interesting Year Yet — Here’s What’s Actually Changing in 2026 →

The return of 90s style has brought track pants, windbreakers and retro runners back into the spotlight. Adidas sits at the center of this movement because the brand has real heritage from that period. The pieces that defined warm ups and training sessions now shape casual outfits and daily streetwear. This shift has created a … Continue reading Why 90s Adidas Track Pants and Windbreakers Work in 2025 Men’s Wardrobe →

A new partnership puts creators, community, and the culture of hoops at center court. Adidas Basketball is stepping deeper into the cultural pulse of the game, announcing a new partnership with Club 520—the fast-rising podcast that’s become appointment listening for anyone who cares about the intersection of hoops, humor, and real storytelling. As part of the collaboration, adidas becomes the show’s exclusive apparel and footwear partner, marking a strategic alignment between a heritage brand and one of the freshest voices in basketball media.

Das neue „Brand Center“ von Adidas in Wien Credits: Bild: Adidas Mexico's government said Friday it was seeking compensation from Adidas, which is accused of cultural appropriation for bringing out sandals resembling traditional design from the southern state of Oaxaca. The Oaxaca Slip-On sandals were created by US fashion designer Willy Chavarria, who has Mexican heritage, but drew pushback from officials in Oaxaca, who say he did not receive authorization from the Indigenous community behind the original design. The government said that Adidas had agreed to meet with Oaxaca authorities, who argue that the sandal is modelled on the traditional "huarache" (sandal) of the village of Villa de Hidalgo Yalalag. "It's collective intellectual property. There must be compensation. The heritage law must be complied with," President Claudia Sheinbaum said during her regular morning press conference. The controversy is the latest instance of Mexican officials denouncing major brands or designers using unauthorized Indigenous art or designs from the region, with previous complaints raised about fast fashion juggernaut Shein, Spain's Zara and high-end label Carolina Herrera.(AFP)