A recent survey reveals significant growth in recognition of Care Beauty services in Japan, highlighting rising awareness and understanding among both general public and healthcare professionals.

As we honor Senior Day, we spotlight the growing trend of 50-somethings reshaping their lives through beauty care for the elderly, redefining midlife crisis.

A recent case study showcases how an 88-year-old woman regained her smile after four days of beauty care, enabled by skilled graduates.

A specialized school has launched an AI curriculum aimed at easing administrative burdens for care beauticians in elderly care.

The newly established Japan Care Beauty Association aims to standardize beauty care for seniors, enhancing quality of life through a scientific approach.

MIRAI++ SHOP, Japan's first specialized e-commerce site for elderly skincare, offers quality products tailored for delicate skin needs.

November 11 highlights the rising role of care beauticians in enhancing the quality of life for seniors, addressing workforce shortages in elderly care.