In a recent thread on X, prominent VeChain (VET) advocate Sebastian.Vet laid out a compelling vision for the next era of Web3

Blockchain-based rewards drive real-world action for plastic waste cleanup. VeChain’s digital ledger ensures transparency in all sustainability activities logged. VeChain, a leader in enterprise blockchain, has formed a strategic alliance with 4ocean, a U.S.-based organization known for its ocean cleanup initiatives. The collaboration officially began with a beach cleanup in Miami, supported by the UFC Foundation. The event introduced the Cleanify decentralized application, powered by VeChain’s VeBetter ecosystem, to demonstrate how blockchain can verify and incentivize environmental actions.

VeChain partnered with 4ocean in a Miami beach cleanup project, together with the UFC Foundation, where its Cleanify dApp was featured. Through this, VeChain and 4ocean will demonstrate how blockchain can track, verify, and incentivize ocean cleanup efforts in real-time. With 440 million pounds of plastic waste entering the world’s oceans annually, plastic waste has emerged as one of the most urgent global environmental concerns of the twenty-first century.