#dbw16
Today I'm live-tweeting Digital Book World 2016; follow along (#dbw16) or mute me if tiring.
January 23, 2025 at 12:27 PM
The biggest failure of publishers to date is lack of programmatic help for authors in building their digital footprint —@MikeShatzkin #dbw16
January 23, 2025 at 12:27 PM
“The question is not who is going to let me; it’s who is going to stop me.” @jonathantaplin says this Rand quote drives S. Valley #dbw16
January 23, 2025 at 12:22 PM
When programming #dbw16, @MikeShatzkin says publishers asked for sessions to aid in understanding tech companies that shape our world.
January 23, 2025 at 12:22 PM
.@jonathantaplin shows how revenue has moved from copyright owners to platform owners—Google, Amazon, Fbook #dbw16 https://t.co/3bedzuQeTO
January 23, 2025 at 12:22 PM
Facebook accounts for 75% of social ad spending says @JonathanTaplin #DBW16 [to find out more: http://marketingland.com/facebook-accounted-for-75-of-social-ad-spending-globally-in-2014-123911]
Facebook Accounted For 75% Of Social Ad Spending Globally...
The global social advertising market grew 41% to $15.3 bi...
marketingland.com
January 23, 2025 at 12:22 PM
January 23, 2025 at 12:22 PM
A favorite book of the tech industry is HOOKED: How to Build Habit-Forming Products says @jonathantaplin #dbw16 http://amzn.to/1THKwi0
Amazon.com
amzn.to
January 23, 2025 at 12:22 PM
“We’re going to give up some control” to be innovative says John Ingram of @ingramcontent - since those two things are in conflict #DBW16
January 23, 2025 at 12:22 PM
How to apply SEO and startup tactics to book marketing by @randfish: http://www.slideshare.net/randfish/applying-seo-startup-tactics-to-book-marketing #DBW16
Applying SEO & Startup Tactics to Book Marketing
Applying SEO & Startup Tactics to Book Marketing - Downlo...
www.slideshare.net
January 23, 2025 at 12:22 PM
"You earn an engagement reputation on Facebook.” If you post content that performs poorly, that affects future reach —@randfish #DBW16
January 23, 2025 at 12:17 PM
For email newsletter services, @randfish recommends for authors: MailChimp, Newsletter for WP (what he uses) and Benchmark Email. #DBW16
January 23, 2025 at 12:17 PM
“Half of all mobile ad clicks are accidental” —@randfish #DBW16
January 23, 2025 at 12:17 PM
To easily build websites, @randfish recommends Wordpress, Wix, and Squarespace #DBW16
January 23, 2025 at 12:17 PM
Google drives 7-10x more traffic than Facebook—@randfish emphasizes importance of search traffic to site content #DBW16
January 23, 2025 at 12:17 PM
Before creating content, answer the question: Who will help amplify this content and why? says @randfish #DBW16
January 23, 2025 at 12:17 PM
Content only matters if it gets seen. But it’s often the same effort to make content no one sees says @randfish #DBW16
January 23, 2025 at 12:17 PM
“Do not split up your content and promotional sites,” says @randfish. Keep it all in one place. #DBW16
January 23, 2025 at 12:17 PM
“Make the back button your enemy” says @randfish. If people aren’t satisfied w/content & leave, that affects your search ranking. #DBW16
January 23, 2025 at 12:17 PM
Using bit.ly: “I track all the content that I share to get a sense of what works, and where it performs best” —@randfish #DBW16
January 23, 2025 at 12:17 PM
Startup culture is 20x faster than publishing. Not necessarily the right pace for pubs, but isn’t there happy medium? asks @manaples #DBW16
January 23, 2025 at 12:12 PM
Special tip from @randfish: Just add a + to the end of any bit.ly URL and you can see who shared the link. #dbw16
January 23, 2025 at 12:12 PM
Rodale tried bringing all their authors together to share marketing knowledge, but it didn’t work. —@manaples #dbw16
January 23, 2025 at 12:12 PM
Very successful Rodale effort: private FB group offering Wheat Belly challenge, drove sales —@manaples #DBW16 https://www.facebook.com/groups/527516110738721/?ref=br_rs
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January 23, 2025 at 12:12 PM
Mobile is 50%+ of site traffic for retailers, including Barnes & Noble, says B&N chief digital officer (who was prev. at Toys R Us) #DBW16
January 23, 2025 at 12:12 PM