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spacewitchbot.bsky.social
Neobongs really are everywhere
Book cover for academic book with a neobong on it K-POP FANDOM PERFORMING DEOKHU FROM THE 1990S TO TODAY AREUM JEONG
July 31, 2025 at 6:29 PM
lupdistribution.bsky.social
Just published!
"K-Pop Fandom: Performing Deokhu from the 1990s to Today"
More than mere obsession: Areum Jeong studies #K-pop fandom, showing how “#deokhu” fan labour drives its global reach, politics, and cultural impact.
Discover now: bit.ly/46Ty35e
@uofmpress.bsky.social
Promotional graphic for K-Pop Fandom: Performing Deokhu from the 1990s to Today by Areum Jeong. The book cover appears on the left, showing a green-lit K-pop concert scene with a large crowd and stage lights; the title is in bold neon-green text. On the right, a pull quote reads, “Smart and immersive, this is a must-read for anyone wanting to understand the passions and practices of K-Pop fandom.” — Matt Hills. The University of Michigan Press logo appears at the bottom.
March 2, 2026 at 2:03 PM
areum.bsky.social
Unboxing the advanced copy! 💚

💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today

👩🏻‍💻 By Areum Jeong

📚 University of Michigan Press, February 2026 @uofmpress.bsky.social

press.umich.edu/Books/K/K-Po...

🙌🏻 Available for pre-order now!
December 13, 2025 at 10:32 PM
kpopfandom.bsky.social
💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today

👩🏻‍💻 By Areum Jeong

📚 University of Michigan Press, February 2026

press.umich.edu/Books/K/K-Po...

🙌🏻 Available for pre-order now!
October 1, 2025 at 6:14 AM
fromis9br.bsky.social
[CHAENGSTAGRAM] 24.09.14 - Atualização da #Chaeyoung em seu Instagram stories (@/chaengrang_)

"Time do Lee Deokhu (Lee Nerd).. 🫶🏻
Essa flor é supersônica"

#LeeChaeyoung #이채영 #fromis_9 #프로미스나인 #プロミスナイン
September 19, 2024 at 3:28 PM
uofmpress.bsky.social
"K-Pop Fandom" by @areum.bsky.social is now available! This autoethnography explores the K-pop fandom and its evolution. Start reading here: doi.org/10.3998/mpub...
Graphic of now available book "K-Pop Fandom: Performing Deokhu from the 1990s to Today" by Areum Jeong
February 16, 2026 at 9:50 PM
kpopfandom.bsky.social
🎉 #1 in New Releases in South Korean History

💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today

👩🏻‍💻 By Areum Jeong

📚 University of Michigan Press, February 2026 @uofmpress.bsky.social

press.umich.edu/Books/K/K-Po...

🙌🏻 Available for pre-order now!
January 8, 2026 at 12:30 PM
seung.bsky.social
6) There are rail enthusiasts in SK, but it's just a much smaller contingency than Japan. Seoul Metro recently built out a exhibition/community space in Banpo Station dedicated to the rail deokhu (Korean for otaku) to, I believe, foster this community themselves mediahub.seoul.go.kr/archives/201...
"이번에 내리실 역은 덕후역입니다" 철도 좋아한다면 내리세요~
서울시대표소통포털 - 내 손안에 서울
mediahub.seoul.go.kr
February 17, 2025 at 5:12 PM
alyxvesey.bsky.social
Tune in to Popular Music Books In Process today at 5:30p ET for a conversation between @areum.bsky.social and Samantha James about Areum's new book, K-Pop Fandom: Performing Deokhu from the 1990s to Today. All biases welcome!

Schedule link: iaspm-us.wildapricot.org/Popular-Musi...
March 4, 2026 at 2:32 PM
fanstudies.bsky.social
New book review in The Journal of Popular Culture
⬇️⬇️⬇️

K-Pop Fandom: Performing Deokhu From the 1990s to Today. By Areum Jeong, Ann Arbor, MI: University of Michigan Press, 2026. 176 pp. $24.95 (paperback).

Li Wei

#FanStudies

onlinelibrary.wiley.com/doi/full/10....
K‐Pop Fandom: Performing Deokhu From the 1990s to Today. By Areum Jeong, Ann Arbor, MI: University of Michigan Press, 2026. 176 pp. $24.95 (paperback). ISBN: 978‐0‐47‐205789‐4
Click on the article title to read more.
onlinelibrary.wiley.com
July 5, 2026 at 11:35 AM
thatericalper.com
A new book makes the case that K-pop fans, not just the idols, built the genre's global empire. 'K-Pop Fandom' by Areum Jeong digs into three decades of the deokhu, the avid fan, and the real labor behind the devotion. zurl.co/7qYJP
New Academic Book 'K-Pop Fandom' Digs Into The Devoted World Of The Deokhu - That Eric Alper
K-pop’s global takeover usually gets credited to the artists and the labels, but a new book hands real power back to the fans. Areum Jeong makes that case in ‘K-Pop Fandom: Performing Deokhu from the 1990s to Today’, out now via University of Michigan Press. The book argues that K-pop fan practices constitute a central […]
zurl.co
June 27, 2026 at 9:35 PM
areum.bsky.social
HAPPY PUBLICATION DAY! 🎉📚

K-POP FANDOM is officially out! 🙌🏻

Available via print and open access!
(Free for viewing online via www.fulcrum.org/concern/mono...)

Many thanks to @uofmpress.bsky.social for believing in and supporting this project 💚
February 16, 2026 at 12:14 AM
blackfoxholetv.bsky.social
Just ruthless..

Solo Leveling E2 S1

#sololeveling #aeni #anime #animereaction #animerecommendations #animetiktok #sololevelingmanhwa #sololevelinganime #egirl #streamer #deokhu #otaku #nerd #fyp
September 3, 2025 at 9:19 PM
blackfoxholetv.bsky.social
4 hours?!

Solo Leveling E3 S1

#sololeveling #aeni #anime #animerecommendations #animereaction #animetiktok #animefyp #sololevelingmanhwa #sololevelinganime #egirl #streamer #deokhu #otaku #nerd #fyp
September 20, 2025 at 5:50 PM
kpopfandom.bsky.social
Unboxing the advanced copy! 💚

💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today

👩🏻‍💻 By Areum Jeong

📚 University of Michigan Press, February 2026 @uofmpress.bsky.social

press.umich.edu/Books/K/K-Po...

🙌🏻 Available for pre-order now!
December 13, 2025 at 10:14 PM
kpopfandom.bsky.social
I will give a hybrid talk on my K-pop book on February 12, 18:30 EST at The Korea Society. Hope to see you there!

For more info, please see:
www.koreasociety.org/arts-culture...
K-Pop Fandom: Performing Deokhu from the 1990s to Today with Areum Jeong
Promoting understanding & cooperation between the U.S. & Korea, The Korea Society offers programs, events, & resources on Korean culture, policy & education
www.koreasociety.org
January 14, 2026 at 7:40 AM
areum.bsky.social
Unboxing the advanced copy! 💚

💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today

👩🏻‍💻 By Areum Jeong

📚 University of Michigan Press, February 2026 @uofmpress.bsky.social

press.umich.edu/Books/K/K-Po...

🙌🏻 Available for pre-order now!
December 13, 2025 at 10:32 PM
kpopfandom.bsky.social
Unboxing the advanced copy! 💚

💚 K-Pop Fandom: Performing Deokhu from the 1990s to Today

👩🏻‍💻 By Areum Jeong

📚 University of Michigan Press, February 2026 @uofmpress.bsky.social

press.umich.edu/Books/K/K-Po...

🙌🏻 Available for pre-order now!
December 13, 2025 at 10:30 PM
katfennelly.bsky.social
This just arrived through my door. I'm excited to read the new book by @areum.bsky.social I've been waiting for this one. The cover is so neo! 💚
Book, "K-Pop Fandom: Performing Deokhu from the 1990s to Today," by Areum Jeong. Cover shows the stage at TY Track concert and an Neobong lightstick.
February 22, 2026 at 1:41 PM
kpopfandom.bsky.social
Many thanks to Li Wei who wrote a generous review of K-Pop Fandom in The Journal of Popular Culture! 🫶🏻
doi.org/10.1111/jpcu...
July 6, 2026 at 5:18 AM
drdsm.bsky.social
Congratulations!! As a lifelong deokhu myself, I absolutely cannot wait to read this!
December 13, 2025 at 10:37 PM
blackfoxholetv.bsky.social
Nothing left but sneakers 😳
#sololeveling #aeni #anime #animetok #animetiktok #korea #sololevelingmanhwa #sololevelinganime #animereaction #animerecommendations #egirl #streamer #deokhu #otaku #nerd
July 26, 2025 at 2:44 AM
blackfoxholetv.bsky.social
How is this only the second episode…

#sololeveling #aeni #anime #animereaction #animerecommendations #animetiktok #sololevelingmanhwa #egirl #streamer #deokhu #otaku #nerd #fyp
August 13, 2025 at 3:40 AM
areum.bsky.social
Many thanks to Li Wei who wrote a generous review of my K-Pop Fandom book in The Journal of Popular Culture! 🫶🏻 doi.org/10.1111/jpcu...
July 6, 2026 at 5:05 AM
kpopfandom.bsky.social
but not many know that I have been a K-pop deokhu (덕후: a Korean term connoting an avid, enthusiastic fan) for 30 years.

As a hardcore K-pop fan since the early 1990s, I have witnessed vast transformations in K-pop fandom, fan identity, and the roles fans perform to shape and promote the industry.
⬇️
October 1, 2025 at 6:30 AM