Consultants told commissioners they plan to measure the brand's influence both with standard marketing metrics (site visits, campaign results) and by tracking how content changes search/AI outputs (the 'AI–HI gap'), with longer-term economic indicators used to assess impact.

The Metric Is Not the Mission is a ten-part examination of how Big Tech moved from building and expanding the open internet to increasingly shaping it around its own metrics, incentives and as…

Despite the common belief, the volume of viewers on your stream is only the tip of the iceberg. A large audience may be pleasing to the…