#etconnect
March 11, 2026 at 1:57 AM
Gonna be fashionably late to #ETConnect.
November 22, 2024 at 11:19 AM
55% of Aussies have followed at least one brand in social media, more than UK (45%), less than Brazil (77%) #etconnect
November 22, 2024 at 11:19 AM
Your customers are individuals, not names on a list @rothscott #etconnect
November 22, 2024 at 11:19 AM
Ppl give permission for marketers to contact them in specific channels. Not every channel @rothscott #etconnect
November 22, 2024 at 11:19 AM
A Delta Airlines story at a marketing conf that doesn't mention guitars? We're through the looking glass ppl! #etconnect
November 22, 2024 at 11:19 AM
You can say more in a pre header in email viewed on mobile than an email subject line. So optimise them #etconnect ooh, good point
November 22, 2024 at 11:11 AM
Oooh. Tokenised sending of data through Exact Target. Hugely important for financial and highly regulated industries. #etconnect
November 22, 2024 at 11:11 AM
A lot of ppl in the room have brand apps in iStore, but not leveraging it for targeted marketing opportunities #etconnect (ping @ReddoMedia)
November 22, 2024 at 11:11 AM
Some local major retailers should pay lots of attention to how Marks & Spencer does online #etconnect
November 22, 2024 at 11:11 AM
Love this. Marketing emails should be triggered by customer behaviours, so their data creates a tailored life cycle #etconnect
November 22, 2024 at 11:11 AM
Creativity and QR codes don't really belong in the same sentence, right? #etconnect
November 22, 2024 at 11:04 AM
They needed a study to show a link between creativity and more effective marketing? Really? #etconnect
November 22, 2024 at 11:04 AM
"It's my customer, not Mark Zuckerberg's cystomer!" #etconnect
November 22, 2024 at 11:04 AM
Social is great for outbound but terrible for one to one comms. Need to drive email signups #etconnect
November 22, 2024 at 11:04 AM
Maybe Qantas isn't the best example for running contests in social... ?#qantasfail #etconnect
November 22, 2024 at 11:04 AM
Those who follow a brand on social are 2x more likely to open emails from the brand #etconnect
November 22, 2024 at 10:57 AM
"If I have to pinch the screen to read on my mobile device, you did it wrong!" #etconnect
November 22, 2024 at 10:57 AM
"It takes a mouse click to like a page. That's not brand loyalty" #etconnect
November 22, 2024 at 10:57 AM