LightNews — News, ranked by scholars

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Entertainment media play an important role in shaping perceptions about diversity. The major streaming services on the road from representation to respect; read my blog for Pink Media.
ilovegay.net/streamers-mo...
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising #DEI #Diversity #woke

Streamers Move From Representation to Respect

A while ago, I wrote the article Marketing the Rainbow: From Representation to Respect. In it, I introduced my formula for the process brands, organizations, and marketers find themselves in regarding...

ilovegay.net

May 12, 2026 at 10:20 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Today is the International Day of Transgender Visibility. A good moment to take a look at transgender people in advertising. Read my blog for Pink Media: ilovegay.net/marketing-th...
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising #DEI #Diversity #woke #Trans #transgender

Marketing the Rainbow: TRANSPARENCY

March 31: International Day of Transgender Visibility. A good moment to take a look at transgender people in advertising. Within my research “Marketing the Rainbow” I developed the formula: Representa...

ilovegay.net

March 31, 2026 at 11:24 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

British skincare brand E45 won the Channel 4 Diversity Award with this video, supporting i.a. transgender people. It is an installment from their campaign ‘This Is Me. This Is My Space.’
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising #DEI #Diversity #woke
youtu.be/leWeGl9UiqA

E45 Skincare - This Is Me. This Is My Space (UK, Ch4 Diversity In Advertising award winner, 2024)

YouTube video by Marketing The Rainbow

youtu.be

March 29, 2026 at 11:49 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Learning a new language brings with it many challenges, also in the field of diversity. Duolingo believes that it is all part of it and presents it straight to the point.
Read my blog for Pink Media: ilovegay.net/diversity-du...
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

Diversity: Duolingo is not lost for rainbow words

Language is the basis of communication and marketing. Learning a new language brings with it many challenges, also in the field of diversity. Duolingo believes that it is all part of it and presents i...

ilovegay.net

March 24, 2026 at 9:36 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

"The queerest show ever?" Entertainment, sports, and politics came together again during the Super Bowl. The global impact of Bad Bunny. Read my blog for Pink Media.
ilovegay.net/super-bowl-v...
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

Super Bowl vs. MAGA

Entertainment, sports, and politics. Three areas that are ideally suited as marketing tools, and where marketing is used extensively. The Super Bowl brings them all together in the grandest way. This ...

ilovegay.net

March 17, 2026 at 9:50 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

"The queerest show ever?". Entertainment, sport en politiek kwamen samen tijdens de Super Bowl. Over de wereldwijde impact van Bad Bunny. Lees mijn column voor Marketing Report.
marketingreport.nl/alfred-verho...
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

Alfred Verhoeven: Super Bowl vs. MAGA

Entertainment, sport en politiek. Drie gebieden die uitermate geschikt zijn als marketinginstrument, én waar marketing volop wordt toegepast.

marketingreport.nl

March 17, 2026 at 9:42 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Chocolate rainbows. In the world of chocolate advertising, there’s a lot of rainbow diversity to be seen: sometimes pinkwashing, sometimes shocking, and sometimes very original. Read my blog for Pink Media: ilovegay.net/chocolate-ra...
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

Chocolate rainbows: pinkwashing and scandals in the candy store

In the world of chocolate advertising, there's a lot of rainbow diversity to be seen: sometimes pinkwashing, sometimes shocking (at least to some), and sometimes very original. And these advertisement...

ilovegay.net

January 9, 2026 at 4:29 PM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Vattenfall with an enormous Pride display ('21).
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

July 31, 2025 at 6:19 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Vattenfall spruced up the car charging stations in Amsterdam ('21).
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

July 30, 2025 at 1:32 PM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Brazilian energy company Petrobras celebrating Pride in '23.
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

July 29, 2025 at 8:22 PM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Shell celebrates Pride Amsterdam (2018).
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

July 28, 2025 at 10:16 PM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Shell and ICOD.
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

July 28, 2025 at 6:14 AM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

Everyone is welcome @ Shell.
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising

July 27, 2025 at 10:32 PM

marketingrainbow.bsky.social

@marketingrainbow.bsky.social

First get your internal affairs in order, then go Marketing the Rainbow. Shell knows how to do it.
#MarketingTheRainbow #GayMarketing #LGBT #gayadvertising