One hour until #EMChat! We're talking about enrollment marketing tonight, so join in #HEmktg and #higheredmarketing.
December 19, 2024 at 1:03 AM
One hour until #EMChat! We're talking about enrollment marketing tonight, so join in #HEmktg and #higheredmarketing.
When I was coming up in #HigherEdMarketing (👋🏼 @mallorywillsea.bsky.social + @ashleybudd.com + @sethodell.bsky.social) we heard “Goals before tools” in like every conference talk. A fat lot of good it did us.
Every institution seems to pick a CMS before setting strategy.
(is #HEMktg a tag yet?) 🧵
Every institution seems to pick a CMS before setting strategy.
(is #HEMktg a tag yet?) 🧵
November 19, 2024 at 7:02 PM
When I was coming up in #HigherEdMarketing (👋🏼 @mallorywillsea.bsky.social + @ashleybudd.com + @sethodell.bsky.social) we heard “Goals before tools” in like every conference talk. A fat lot of good it did us.
Every institution seems to pick a CMS before setting strategy.
(is #HEMktg a tag yet?) 🧵
Every institution seems to pick a CMS before setting strategy.
(is #HEMktg a tag yet?) 🧵
Hot take for my #hemktg peeps — if you think the best role for AI in your institution is removing the human touch, you're going to be hurting. There are great uses for LLMs in #HigherEdMarketing, but writing content or interfacing with prospects is lazy + detrimental to your brand ¯\_(ツ)_/¯
January 10, 2025 at 7:37 PM
Hot take for my #hemktg peeps — if you think the best role for AI in your institution is removing the human touch, you're going to be hurting. There are great uses for LLMs in #HigherEdMarketing, but writing content or interfacing with prospects is lazy + detrimental to your brand ¯\_(ツ)_/¯
I keep wanting to call this place "Mr. Bluesky."
I mean, it's clear that Jeff Lynne wrote the song about #HEMKTG and #EMChat Twitter, right?
🎶 "Mr. Blue Sky, please tell us why / You had to hide away for so long (so long) / Where did we go wrong?" 🎶
From 🐦 to 🦋 ...
youtu.be/aQUlA8Hcv4s?...
I mean, it's clear that Jeff Lynne wrote the song about #HEMKTG and #EMChat Twitter, right?
🎶 "Mr. Blue Sky, please tell us why / You had to hide away for so long (so long) / Where did we go wrong?" 🎶
From 🐦 to 🦋 ...
youtu.be/aQUlA8Hcv4s?...
Electric Light Orchestra - Mr. Blue Sky (Official Video)
YouTube video by ELOVEVO
youtu.be
November 17, 2024 at 3:16 PM
I keep wanting to call this place "Mr. Bluesky."
I mean, it's clear that Jeff Lynne wrote the song about #HEMKTG and #EMChat Twitter, right?
🎶 "Mr. Blue Sky, please tell us why / You had to hide away for so long (so long) / Where did we go wrong?" 🎶
From 🐦 to 🦋 ...
youtu.be/aQUlA8Hcv4s?...
I mean, it's clear that Jeff Lynne wrote the song about #HEMKTG and #EMChat Twitter, right?
🎶 "Mr. Blue Sky, please tell us why / You had to hide away for so long (so long) / Where did we go wrong?" 🎶
From 🐦 to 🦋 ...
youtu.be/aQUlA8Hcv4s?...
Invite all your #HEmktg and #HigherEdMarketing friends too, we need the cross-communication to thrive as recruiting gets harder.
Tomorrow night is the last #EMChat of 2024, so set your alarms! We're talking about enrollment marketing, so gather up your marketing friends and colleagues to chime in. Then we're starting off 2025 with one of the fun trivia nights, so get to know each other socially and prep to thrive in '25.
December 17, 2024 at 6:53 PM
Invite all your #HEmktg and #HigherEdMarketing friends too, we need the cross-communication to thrive as recruiting gets harder.
I’m your moderator tonight for this crossover enrollment and marketing chat. (Follow along with #HEmktg and #HEmarketing) Let’s start off by introducing ourselves with your name, where you work, and your favorite dessert #EMChat
December 19, 2024 at 2:04 AM
I’m your moderator tonight for this crossover enrollment and marketing chat. (Follow along with #HEmktg and #HEmarketing) Let’s start off by introducing ourselves with your name, where you work, and your favorite dessert #EMChat
🚀New Podcast Episode Alert🎙️
What do hippos, poetry, and Batman have in common?
Listen to my real, insightful, and sometimes hilarious convo with the ever-awesome Emily Smith of CollegeVine on The Vinedown to learn more! #EMChat #hemktg
Link🔗:
www.thevinedown.com/content/how-...
What do hippos, poetry, and Batman have in common?
Listen to my real, insightful, and sometimes hilarious convo with the ever-awesome Emily Smith of CollegeVine on The Vinedown to learn more! #EMChat #hemktg
Link🔗:
www.thevinedown.com/content/how-...
March 5, 2025 at 4:56 PM
🚀New Podcast Episode Alert🎙️
What do hippos, poetry, and Batman have in common?
Listen to my real, insightful, and sometimes hilarious convo with the ever-awesome Emily Smith of CollegeVine on The Vinedown to learn more! #EMChat #hemktg
Link🔗:
www.thevinedown.com/content/how-...
What do hippos, poetry, and Batman have in common?
Listen to my real, insightful, and sometimes hilarious convo with the ever-awesome Emily Smith of CollegeVine on The Vinedown to learn more! #EMChat #hemktg
Link🔗:
www.thevinedown.com/content/how-...
Once upon a time @jsstansel.bsky.social and I had a podcast called Thought Feeder. We've revived it for an emergency 2025 Social Media Outlook convo. Available wherever you get pods, or from our 'ol website. #HESM #HEMktg #HEMarCom #SMM
thoughtfeederpod.com/podcast/2025...
thoughtfeederpod.com/podcast/2025...
2025 Social Media Outlook | Thought Feeder
Joel Goodman and JS Stansel explore the evolving landscape of social media, discussing the potential inflection points brought about by recent upheavals in ...
thoughtfeederpod.com
January 20, 2025 at 5:56 PM
Once upon a time @jsstansel.bsky.social and I had a podcast called Thought Feeder. We've revived it for an emergency 2025 Social Media Outlook convo. Available wherever you get pods, or from our 'ol website. #HESM #HEMktg #HEMarCom #SMM
thoughtfeederpod.com/podcast/2025...
thoughtfeederpod.com/podcast/2025...
Using first names in drip emails is great. Using names on your website is creepy. Personalization isn't about showing that you know who someone is, it's about using that data to guide their journey.
#HEMktg sometimes has trouble using a light touch with technology. But that's where the magic is.
#HEMktg sometimes has trouble using a light touch with technology. But that's where the magic is.
December 6, 2024 at 6:00 PM
Using first names in drip emails is great. Using names on your website is creepy. Personalization isn't about showing that you know who someone is, it's about using that data to guide their journey.
#HEMktg sometimes has trouble using a light touch with technology. But that's where the magic is.
#HEMktg sometimes has trouble using a light touch with technology. But that's where the magic is.
Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in.
#fachat #hemktg #higheredmarketing
#fachat #hemktg #higheredmarketing
bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
ALT: bart simpson is holding a flashlight in a dark forest and says " and that is how much college will cost for maggie "
media.tenor.com
January 14, 2025 at 8:07 PM
Tomorrow night (Wednesday 1/15 at 9:00 PM Eastern) #EMChat is taking on financial aid messaging. If you're in enrollment, financial aid, or marketing this is a good time to jump in.
#fachat #hemktg #higheredmarketing
#fachat #hemktg #higheredmarketing
I had a great conversation with @carriehphillips.bsky.social about navigating uncertainty in higher ed leadership on the @enrollify.bsky.social network. We explored resilience, relationships, and making tough decisions.
www.enrollify.org/episodes/sco...
#emchat #highered #hemktg
www.enrollify.org/episodes/sco...
#emchat #highered #hemktg
January 16, 2025 at 5:50 PM
I had a great conversation with @carriehphillips.bsky.social about navigating uncertainty in higher ed leadership on the @enrollify.bsky.social network. We explored resilience, relationships, and making tough decisions.
www.enrollify.org/episodes/sco...
#emchat #highered #hemktg
www.enrollify.org/episodes/sco...
#emchat #highered #hemktg
I got to talk about imposter syndrome with @carriehphillips.bsky.social a few weeks ago. How do I deal with something I've never experienced? (jk)
It's 3ish minutes. Have a watch. www.enrollify.org/podcasts/les...
@enrollify.bsky.social #HEMarCom #HEMktg #Leadership
It's 3ish minutes. Have a watch. www.enrollify.org/podcasts/les...
@enrollify.bsky.social #HEMarCom #HEMktg #Leadership
December 12, 2024 at 5:35 PM
I got to talk about imposter syndrome with @carriehphillips.bsky.social a few weeks ago. How do I deal with something I've never experienced? (jk)
It's 3ish minutes. Have a watch. www.enrollify.org/podcasts/les...
@enrollify.bsky.social #HEMarCom #HEMktg #Leadership
It's 3ish minutes. Have a watch. www.enrollify.org/podcasts/les...
@enrollify.bsky.social #HEMarCom #HEMktg #Leadership
When did thought leadership become more important than integrity in #HEMktg? It's so disingenuous to say things like "your uni website is no longer your front door" bc AI search. Yeah, people are lazy and will believe any old slop — fix that.
I can't with this AI Slop Leadership anymore.
I can't with this AI Slop Leadership anymore.
July 29, 2025 at 4:06 PM
When did thought leadership become more important than integrity in #HEMktg? It's so disingenuous to say things like "your uni website is no longer your front door" bc AI search. Yeah, people are lazy and will believe any old slop — fix that.
I can't with this AI Slop Leadership anymore.
I can't with this AI Slop Leadership anymore.
Personalization in #HigherEd is so badly misunderstood. Here's what I think about it.
🎙️ Episode 002 - Personalize This! - is out now.
#HEMarCom #HEMktg
higheredhottakes.com/episodes/002...
🎙️ Episode 002 - Personalize This! - is out now.
#HEMarCom #HEMktg
higheredhottakes.com/episodes/002...
Personalize This! - Higher Ed Hot Takes
How should personalization work in higher ed? Joel Goodman says it should be invisible and frictionless. But we're doing it wrong. Listen now.
higheredhottakes.com
April 22, 2025 at 4:50 AM
Personalization in #HigherEd is so badly misunderstood. Here's what I think about it.
🎙️ Episode 002 - Personalize This! - is out now.
#HEMarCom #HEMktg
higheredhottakes.com/episodes/002...
🎙️ Episode 002 - Personalize This! - is out now.
#HEMarCom #HEMktg
higheredhottakes.com/episodes/002...
I’ve never been a trendchaser. Early adopter? Yes. But always analytical and realistic. And I come across as a downer when everyone else is all-in on the hype, especially in #HEMktg.
Personalization on the web!
AI everything!
Virtual Campus tours are the future!
Personalization on the web!
AI everything!
Virtual Campus tours are the future!
December 6, 2024 at 5:36 PM
I’ve never been a trendchaser. Early adopter? Yes. But always analytical and realistic. And I come across as a downer when everyone else is all-in on the hype, especially in #HEMktg.
Personalization on the web!
AI everything!
Virtual Campus tours are the future!
Personalization on the web!
AI everything!
Virtual Campus tours are the future!
My previously shared #sora videos were at the lowest resolution. Bumped up the config to 720p, still in 16x9. I believe this one "cost" 50 credits.
Prompting naturally matters but I wonder if the internal consistency is better with higher res videos?
#highered #emchat #hemktg
Prompting naturally matters but I wonder if the internal consistency is better with higher res videos?
#highered #emchat #hemktg
December 16, 2024 at 10:44 PM
Tonight's #EMChat (starting at 9:00 PM Eastern) has a crossover with #fachat and #hemktg: We're all about financial aid messaging. Have thoughts or questions? Join in the fun!
a woman in a judge 's gown says where is the money
ALT: a woman in a judge 's gown says where is the money
media.tenor.com
January 16, 2025 at 1:24 AM
Starting from 0 and spending no money on promotion, and within 3 months, the Clarity Calling podcast hit 500 streams. It's hard going from a large audience to starting over, but the freedom to have meaningful conversations is energizing. podcasts.apple.com/au/podcast/c... #emchat #highered #hemktg
June 17, 2026 at 1:05 PM
Starting from 0 and spending no money on promotion, and within 3 months, the Clarity Calling podcast hit 500 streams. It's hard going from a large audience to starting over, but the freedom to have meaningful conversations is energizing. podcasts.apple.com/au/podcast/c... #emchat #highered #hemktg
If you ever feel a bit foggy about all these new terms vendors use when talking about their AI products, @joelgoodman.co is here to help. Issue 69 of #HigherEdHotTakes is in inboxes now. (or you can read online.
#HEMarCom #HEMktg #HigherEd
bravery.co/newsletter/g...
#HEMarCom #HEMktg #HigherEd
bravery.co/newsletter/g...
GPT, RAG, Agentic, Generative, AGI, huh?
What all those AI terms mean
bravery.co
January 13, 2025 at 6:16 PM
If you ever feel a bit foggy about all these new terms vendors use when talking about their AI products, @joelgoodman.co is here to help. Issue 69 of #HigherEdHotTakes is in inboxes now. (or you can read online.
#HEMarCom #HEMktg #HigherEd
bravery.co/newsletter/g...
#HEMarCom #HEMktg #HigherEd
bravery.co/newsletter/g...
New #HigherEdHotTakes scheduled for Monday morning. @joelgoodman.co is #Here4You, taking all the AI terminology vendors throw around and explaining what it means. If you're not subscribed then... ¯\_(ツ)_/¯
bravery.co/newsletter
#HEMktg #HEMarCom
bravery.co/newsletter
#HEMktg #HEMarCom
Subscribe to Higher Ed Hot Takes
Bravery Media's deep dive industry newsletter.
bravery.co
January 11, 2025 at 11:22 PM
New #HigherEdHotTakes scheduled for Monday morning. @joelgoodman.co is #Here4You, taking all the AI terminology vendors throw around and explaining what it means. If you're not subscribed then... ¯\_(ツ)_/¯
bravery.co/newsletter
#HEMktg #HEMarCom
bravery.co/newsletter
#HEMktg #HEMarCom