Comics are beyond popular with kids, so long as you get them to them. They’re adept visual readers.The Beano was selling 1-2 million copies a week at its peak. Pilkey, Smart, Telgemeier & Oseman top the charts now.
But also the volume of investment and expertise in graphic novels in the US publishing scene vs the UK is an issue. How many children’s editors here know and love and *understand* both the appeal of the format and the narrative mechanics of it?