"Life. Be In It" lost its government funding in 1981 as more elite campaigns were favoured. It still exists (https://lifebeinit.org/) as a private organisation. It had an extraordinary reach and is still a recognised brand today. #propaganda #lifebeinit #healthcampaigns #advertising

Some of the characters in the "Life. Be In It" campaign were based on well-known characters including "Aunty Ivy" who was based on Ivy Lovric (1921-2011). Lovric had a newspaper column and talkback radio show about gardening. #propaganda #lifebeinit #auntyivy #healthcampaigns #advertising

The "Life. Be In It" campaign was such a success in Victoria that it was rolled out across Australia in 1978 by the Federal government. #propaganda #lifebeinit #healthcampaigns #advertising

A long-lasting Australian public health campaign launched in 1975 with the slogan "Life. Be in it." It was a collaboration between Phillip Adams and Alexander Stitt of Monahan Dayman Adams for the Victorian government. #propaganda #lifebeinit #advertising #healthcampaigns

Get your wiggle on, everyone! Make sure you are doing something like this when it's a Friday! Get behind life (and your Mistress).
#getBehindLife #lifeBeInIt #wiggleWiggle
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