Kelley Blue Book reveals that the average price for new vehicles increased significantly in July 2026, while sales slowed and incentives decreased, indicating shifting market dynamics.

Kelley Blue Book reports that the average price of new vehicles has risen by 3.5% in March, driven by increased demand for larger trucks and SUVs, marking four months of consecutive growth.

The Kelley Blue Book report reveals that new vehicle transaction prices increased by 2.5% in April 2025, influenced by market uncertainties and tariff discussions. This reflects shifting dynamics in vehicle pricing.

Recent trends show that high new vehicle prices are pushing consumers toward the used car market, with tariffs looming as a potential exacerbating factor.