The 2026 Consumer 365 survey highlights Needed's prenatal vitamin powder for ease of use and comprehensive nutrient profile for expecting mothers.

The article discusses the limited effectiveness of vitamin C in preventing colds, debunking the long-standing myth popularized by Linus Pauling. While high doses of vitamin C (1,000–2,000 mg daily) do not prevent most people from catching a cold, recent studies suggest they may slightly reduce the duration or severity of symptoms in specific groups like athletes or military personnel. A 2023 meta-analysis found that vitamin C supplementation reduces the risk of severe cold symptoms by approximately 15% in these populations. The article highlights that Pauling's claims were overstated, as his research methods were flawed and later studies showed minimal benefits. It also notes that the body's natural defenses, rather than vitamin C, play a more significant role in cold prevention. The piece emphasizes that while vitamin C is not a cure-all, it may offer marginal benefits for certain individuals when taken in conjunction with other health practices. Overall, the article provides a balanced view of the scientific consensus on vitamin C's role in cold prevention and treatment.

The redesigned packaging for the 'meeta MySeed' men's nutritional supplements aims to make fertility a shared journey for couples. With a fresh look, it highlights essential ingredients clearly.

Qualia has launched Vitamin C+, a clinically tested formula that enhances vitamin C absorption and utilization with superior ingredients.

TopGum Industries has reported an impressive annual revenue that exceeds $100 million, marking a remarkable growth of 70% alongside significantly improved earnings in 2025.

Viactiv®, the popular brand of calcium chews, has been honored with the 2026 Women's Choice Award®, as recognized by consumer surveys among women.

Doctor's Best has appointed Nate Challen as its new president. With extensive experience in health and beauty sectors, he's set to drive growth.

Nature's Bounty® has introduced a new dietary supplement, Advanced PMS Relief, featuring essential nutrients to help women manage menstrual symptoms effectively.

Purity Products celebrates over 33 years of innovation in the nutritional supplement sector, spotlighting its commitment to science and wellness.

Discover SP® Red Food from Standard Process, combining red superfoods for enhanced health benefits like improved exercise performance and healthy aging.

Doctor's Best launched a new Women's Multi-Vitamin containing 21 vital nutrients, aiming to support the unique health needs of women across all life stages.

Boxing legend Floyd Mayweather has launched his exclusive line of 101 nutritional supplements through a partnership with GNC, available in stores and online across the U.S.

Discover Whole Food Folate™, a new supplement by Standard Process that combines natural folate sources to support overall health and wellness.

Zinzino is thrilled to announce the official launch in the Philippines, marking a significant milestone in its global expansion strategy and addressing the rising demand for personalized nutritional solutions.

Explore how Duas Rodas is pioneering the use of Brazilian Cerrado-sourced Quercetin in the functional ingredients market, enhancing health products worldwide.

Robinson Pharma is expanding its manufacturing capabilities to meet the rising demand for nutritional supplements. This includes new machines and increased productivity.

The probiotics market is projected to grow from $69.8 billion in 2024 to $102.1 billion by 2029, driven by health awareness and demand for supplements.

Jeff Stallings has been appointed as the new President of Vit-Best Nutrition, bringing over three decades of experience to drive growth in the nutritional supplement market.

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