#performancewear
NEW EXTRA POINTS:

Typically, college apparel contracts make it almost impossible for niche brands to gain market share.

But one firm, focusing on women's practice gear and performance undergarments, may have found an opening:

www.extrapointsmb.com/p/can-niche-...
Can niche athletic brands sneak into the college sports market?
Here's how one brand, focusing on women's performancewear, is trying:
www.extrapointsmb.com
November 26, 2024 at 2:18 PM
Yes! I reject the 90’s aesthetic they’re trying to bring back & continue to embrace the Michelle
Obama strong arms aesthetic. I encourage anyone at ANY level of fitness to turn to athletics, strength training, martial arts, etc. to get stronger & feel stronger. It does wonders for your confidence.
March 31, 2025 at 7:56 PM
I wasn't a patternmaker, just a cutter-but would've looked at that design & told our illustrator, "This fabric won't WORK, to do what you want it to do at that spot! You either need to choose a different fabric, or change the seam there."

Because it's OBVIOUS to anyone who sews performancewear!🙄🤦‍♀️
June 14, 2026 at 8:16 PM
September 18, 2026 at 12:33 PM
September 18, 2026 at 12:30 PM
We made performancewear, that particular order was for a high school Danceline.

iirc, there were 2 other fabrics & colors in the dress?

The 8.5 yards was a hologram spandex fabric that all of our suppliers were having import issues with, so there was no backup available on their fabric selection.
October 12, 2025 at 11:08 PM
We’ve strayed so far #performancewear
August 6, 2025 at 6:38 PM
November 3, 2025 at 6:40 AM
SIGMAS Secures $1M Seed Funding to Transform Performancewear Market#USA#Los_Angeles#SHEIN#SIGMAS#HongShan_Capital
SIGMAS Secures $1M Seed Funding to Transform Performancewear Market
Performancewear brand SIGMAS, backed by Mucker and HongShan Capital, raises $1 million in seed funding to enhance its market presence.
third-news.com
March 26, 2026 at 1:27 PM
Racing legend, style icon, and now a Lululemon ambassador—Lewis Hamilton is pushing the limits of sportswear just like he does on the track. 🏎️ #Lululemon #LewisHamilton #PerformanceWear #BrandAmbassador
Lewis Hamilton joins Lululemon as brand ambassador to drive innovation in sportswear and social impact
Lululemon has officially welcomed seven-time Formula One World Champion Lewis Hamilton as its newest global ambassador, forming a partnership that goes beyond the conventional sportswear endorsement. ...
community.designtaxi.com
February 25, 2025 at 5:08 AM
Hwasa’s 'Maria' reads couture because of engineered silhouette: boned underbust, asymmetric sleeve, and a high-slit hem that choreographs every camera beat. Which detail sold it for you? #Hwasa #KpopFashion #MariaStage #StageSilhouette #CorsetStyling #PerformanceWear #StageCostume
May 6, 2026 at 9:00 AM
It’s the designer performancewear collaboration that’s actually worth the splurge, and the brands have just released new colorways of their collaborative Cloudtilt sneaker for fall.
Loewe x On: Do You Need It?
It’s the designer performancewear collaboration that’s actually worth the splurge, and the brands have just released new colorways of their collaborative Cloudtilt sneaker for fall.
www.thecut.com
June 4, 2025 at 7:25 PM
Red Horse Moisture Wicking Logo Shirt
Stay cool. Look hot. Ride with Red Horse. 🐎💨

#PerformanceWear #RedHorse #MoistureWicking #ActiveLife #MensStyle #WorkoutGear
Saddle up: clickoneshirt.com/product/red-...
May 29, 2025 at 3:27 AM
July 4, 2025 at 5:37 AM
The Men’s Athletics Full Zip Bomber Jacket is your everyday layer perfect for workouts, travel, and casual wear.

🔗 Shop here: www.sportingers.com/mens-athleti...

#MensAthletics #BomberJacket #MensFashion #AthleisureWear #StreetwearMen #ActiveLifestyle #MensOuterwear #ModernStyle #CasualMenswear
January 3, 2026 at 12:35 PM