Today @gnip has the full firehose of Tumblr data, 50 million posts a day, in their data set. A really big deal here at #smas12

@kemipa makes the point that social media should be tied to biz results, EMC prioritized 5 areas with biggest impact #smas12

RT @viralheat: Either "management" or "monitoring" #smas12

RT @vargasl: @kamichat Alright...the real answer? Reflective. Conveys there may be multiple answers and perspectives...over time #smas12

@setlinger Says measurement of "engagement" is useless without conversion attribution. #smas12

In order to teach people not to complain with social customer service? @catevz says you need policy across all channels. #smas12

All of Google's bonuses depend on how well they do in social this year says @usherml #smas12 (better hop on G+)

Hmmm @usherml suggests that Google should acquire Pinterest. That is a thought. #smas12