I love this - data-driven mapping for outreach and cultural reframing of recovery services.
#socmar 🛟
#socmar 🛟
December 30, 2024 at 6:50 PM
I love this - data-driven mapping for outreach and cultural reframing of recovery services.
#socmar 🛟
#socmar 🛟
I put together a starter pack of people I could find here who work in social marketing (not social media mktg).
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
November 18, 2024 at 3:33 PM
I put together a starter pack of people I could find here who work in social marketing (not social media mktg).
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
Dear Blusky algorithm, I’d like to connect with people who:
👉 Are creating #SocialImpact
👉 Interested or struggling with #Branding and/or #Marketing #SocMar #GrowthMarketing #DigitalMarketing #BrandMarketing #MarketingSky
👉 Love #Fantasy #Fae #Chihuahuas and/or #Improv
Thanks! 💙
👉 Are creating #SocialImpact
👉 Interested or struggling with #Branding and/or #Marketing #SocMar #GrowthMarketing #DigitalMarketing #BrandMarketing #MarketingSky
👉 Love #Fantasy #Fae #Chihuahuas and/or #Improv
Thanks! 💙
November 19, 2024 at 7:14 AM
Dear Blusky algorithm, I’d like to connect with people who:
👉 Are creating #SocialImpact
👉 Interested or struggling with #Branding and/or #Marketing #SocMar #GrowthMarketing #DigitalMarketing #BrandMarketing #MarketingSky
👉 Love #Fantasy #Fae #Chihuahuas and/or #Improv
Thanks! 💙
👉 Are creating #SocialImpact
👉 Interested or struggling with #Branding and/or #Marketing #SocMar #GrowthMarketing #DigitalMarketing #BrandMarketing #MarketingSky
👉 Love #Fantasy #Fae #Chihuahuas and/or #Improv
Thanks! 💙
When designing health messages, don't only consider their effectiveness, but also any potential unintended consequences on the mental health of those exposed to the campaign.
#SocialMarketing #SocMar #HealthCommunication
#SocialMarketing #SocMar #HealthCommunication
🚨My first publication AND my first post on Bluesky!🚨🎉
Did you know health messages can unintentionally harm mental well-being? Our review shows how they may do so, especially for vulnerable groups. 🧠 Messages shape minds, and minds shape bodies-let’s communicate wisely! 1/2
🔗 doi.org/10.1016/j.so...
Did you know health messages can unintentionally harm mental well-being? Our review shows how they may do so, especially for vulnerable groups. 🧠 Messages shape minds, and minds shape bodies-let’s communicate wisely! 1/2
🔗 doi.org/10.1016/j.so...
November 18, 2024 at 2:09 PM
When designing health messages, don't only consider their effectiveness, but also any potential unintended consequences on the mental health of those exposed to the campaign.
#SocialMarketing #SocMar #HealthCommunication
#SocialMarketing #SocMar #HealthCommunication
Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Download my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socialmarketing #socmar #behaviorchange
mailchi.mp/social-marke...
Download my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socialmarketing #socmar #behaviorchange
mailchi.mp/social-marke...
Supercharge Your Social Impact: Using Social Marketing for Behavior Change
Free 22-page eBook to help you get started with social impact marketing to create behavior change for good.
mailchi.mp
November 17, 2024 at 7:15 PM
Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Download my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socialmarketing #socmar #behaviorchange
mailchi.mp/social-marke...
Download my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socialmarketing #socmar #behaviorchange
mailchi.mp/social-marke...
The "How Right Now" COVID mental health campaign evaluation is out and shows it was effective. Those exposed had increased feelings of resilience and confidence in using coping strategies.
#BehavioralScience #BehaviouralScience #MentalHealth #SocMar 🛟
psycnet.apa.org/fulltext/202...
#BehavioralScience #BehaviouralScience #MentalHealth #SocMar 🛟
psycnet.apa.org/fulltext/202...
APA PsycNet
psycnet.apa.org
November 24, 2024 at 3:34 PM
The "How Right Now" COVID mental health campaign evaluation is out and shows it was effective. Those exposed had increased feelings of resilience and confidence in using coping strategies.
#BehavioralScience #BehaviouralScience #MentalHealth #SocMar 🛟
psycnet.apa.org/fulltext/202...
#BehavioralScience #BehaviouralScience #MentalHealth #SocMar 🛟
psycnet.apa.org/fulltext/202...
If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing.
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
December 2, 2024 at 3:18 PM
If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing.
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
It covers how stories influence behavior and examples of how to use it most effectively in an intervention.
www.researchgate.net/publication/...
#socmar
I'm still on the lookout for my fellow social marketers.
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
I put together a starter pack of people I could find here who work in social marketing (not social media mktg).
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.
#SocMar
go.bsky.app/KLa4jn5
December 3, 2024 at 2:55 PM
I'm still on the lookout for my fellow social marketers.
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?
Say hi and let me know what you're doing!
#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact
TL;DR, Meta changes coming to healthcare, communication already bad, brace for impact
a man in a red sweater with a star trek logo on his chest is standing in front of a window .
ALT: a man in a red sweater with a star trek logo on his chest is standing in front of a window .
media.tenor.com
November 25, 2024 at 1:13 AM
Thanks, this is a really useful SocMar pack!
November 18, 2024 at 7:48 PM
Thanks, this is a really useful SocMar pack!
Ask your library to get a copy of our new book launched this week: Social Marketing and Behaviour Change: From Theory to Action doi.org/10.4337/9781... #socmar
April 29, 2026 at 10:47 AM
Ask your library to get a copy of our new book launched this week: Social Marketing and Behaviour Change: From Theory to Action doi.org/10.4337/9781... #socmar
Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Supercharge Your Social Impact eBook | Social-Marketing.com
Free ebook on social marketing - Supercharge your Social Impact: Using Social Marketing for Behavior Change by Nedra Kline Weinreich
www.social-marketing.com
January 21, 2025 at 4:16 PM
Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socmar #behsci #behavior #behaviour #npsky #socialimpact
There's a new starter pack directory from @il.ly, sorted by category, at blueskystarterpack.com.
For some reason mine is not coming up in search, so I changed the name from Social Marketers to Social Marketing (the most likely search phrase), but still not showing up.
go.bsky.app/KLa4jn5
#socmar
For some reason mine is not coming up in search, so I changed the name from Social Marketers to Social Marketing (the most likely search phrase), but still not showing up.
go.bsky.app/KLa4jn5
#socmar
November 26, 2024 at 3:42 PM
There's a new starter pack directory from @il.ly, sorted by category, at blueskystarterpack.com.
For some reason mine is not coming up in search, so I changed the name from Social Marketers to Social Marketing (the most likely search phrase), but still not showing up.
go.bsky.app/KLa4jn5
#socmar
For some reason mine is not coming up in search, so I changed the name from Social Marketers to Social Marketing (the most likely search phrase), but still not showing up.
go.bsky.app/KLa4jn5
#socmar
Great example from @behscientist.bsky.social of how the words we use to describe a concept, that make total sense to us, can be completely misconstrued.
It's true for professional jargon, or really any words.
This is why pretesting messaging with our audience is key!
#SocMar #BehSci #HealthComm 🛟
It's true for professional jargon, or really any words.
This is why pretesting messaging with our audience is key!
#SocMar #BehSci #HealthComm 🛟
Goop Happens - by Traci Mann - Behavioral Scientist
As important as our ideas are the words we choose to represent them. If we're not careful, they can take on a life of their own.
behavioralscientist.org
November 25, 2024 at 1:50 PM
Great example from @behscientist.bsky.social of how the words we use to describe a concept, that make total sense to us, can be completely misconstrued.
It's true for professional jargon, or really any words.
This is why pretesting messaging with our audience is key!
#SocMar #BehSci #HealthComm 🛟
It's true for professional jargon, or really any words.
This is why pretesting messaging with our audience is key!
#SocMar #BehSci #HealthComm 🛟
Robinson has a slightly different spin on Wiebe's classic question (~1951?) that eventually led to the development of the field of social marketing:
"Why can't we sell brotherhood like soap?"
#socmar
"Why can't we sell brotherhood like soap?"
#socmar
#HeartsMindsUSA - #ConsumerValuesNation
"Getting people to vote no different from marketing toothpaste" - Cambridge Analytica commercial vice-president Richard Robinson. Behavioural science company #CambridgeAnalytica is credited with helping to swing Donald Trump’s election and the Brexit vote
"Getting people to vote no different from marketing toothpaste" - Cambridge Analytica commercial vice-president Richard Robinson. Behavioural science company #CambridgeAnalytica is credited with helping to swing Donald Trump’s election and the Brexit vote
November 21, 2024 at 6:17 PM
Robinson has a slightly different spin on Wiebe's classic question (~1951?) that eventually led to the development of the field of social marketing:
"Why can't we sell brotherhood like soap?"
#socmar
"Why can't we sell brotherhood like soap?"
#socmar
Here's the Social Media for Behavior Change Toolkit I created for the Int'l Fed of Red Cross/Red Crescent Societies.
It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action.
#behsci #socmar #NPsky #healthcomm
It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action.
#behsci #socmar #NPsky #healthcomm
SM4BC Toolkit
Social Media for Behaviour Change (SM4BC) Toolkit ENGLISH (EN) OR ESPANOL (ES) What do we mean by “social media”? We mean many different types of digital platforms, essentially websites and apps that ...
preparecenter.org
November 26, 2024 at 1:12 PM
Here's the Social Media for Behavior Change Toolkit I created for the Int'l Fed of Red Cross/Red Crescent Societies.
It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action.
#behsci #socmar #NPsky #healthcomm
It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action.
#behsci #socmar #NPsky #healthcomm
The article I co-authored on our social marketing program in Afghanistan just came out!
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
Integrating supply and demand in social marketing programs: the Nosh-e-Jaan campaign to promote nutrition in Afghanistan
This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein ...
www.tandfonline.com
December 12, 2024 at 1:48 PM
The article I co-authored on our social marketing program in Afghanistan just came out!
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.
#socmar
Developing a campaign intended for GenZ audiences?
Being safe is their most important goal, according to a recent study.
How can you tie your target behavior or product to a feeling of safety, to connect with their core value?
newsroom.ucla.edu/releases/gen...
#socmar #GenZ #marketing
Being safe is their most important goal, according to a recent study.
How can you tie your target behavior or product to a feeling of safety, to connect with their core value?
newsroom.ucla.edu/releases/gen...
#socmar #GenZ #marketing
November 25, 2024 at 10:42 AM
Developing a campaign intended for GenZ audiences?
Being safe is their most important goal, according to a recent study.
How can you tie your target behavior or product to a feeling of safety, to connect with their core value?
newsroom.ucla.edu/releases/gen...
#socmar #GenZ #marketing
Being safe is their most important goal, according to a recent study.
How can you tie your target behavior or product to a feeling of safety, to connect with their core value?
newsroom.ucla.edu/releases/gen...
#socmar #GenZ #marketing
Haven't seen any discussion of Trump's plan to launch a large-scale ad campaign on fentanyl.
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
Trump says he’s planning ‘large-scale’ ad campaign on fentanyl crisis
President-elect Trump announced plans to launch a “large-scale” ad campaign on Wednesday with the goal of educating Americans on the effects of fentanyl. “I will be working on a large scale United …
thehill.com
December 3, 2024 at 8:32 PM
Haven't seen any discussion of Trump's plan to launch a large-scale ad campaign on fentanyl.
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.
#socmar
Excited that this week we finalised the proofs on this gargantuan tome! Social Marketing and Behaviour Change: From Theory to Action. Available in April! Available at: www.e-elgar.com/shop/gbp/soc... #socmar
March 1, 2026 at 4:07 AM
Excited that this week we finalised the proofs on this gargantuan tome! Social Marketing and Behaviour Change: From Theory to Action. Available in April! Available at: www.e-elgar.com/shop/gbp/soc... #socmar
February 4, 2025 at 9:25 PM
