#sofat
Free Soul: A UK founder and his mother burned through £15,000 developing a vegan supplement, then fitted kitchens to fund their first stock; Free Soul now turns over £55 million a year and employs 50

Arjun Sofat, a former analyst at an investment bank, started the company with his mother, Rohini…
Free Soul: A UK founder and his mother burned through £15,000 developing a vegan supplement, then fitted kitchens to fund their first stock; Free Soul now turns over £55 million a year and employs 50
Arjun Sofat, a former analyst at an investment bank, started the company with his mother, Rohini Sofat, in 2017 A mother and son in the UK who ran out of their £15,000 savings while developing a vegan protein supplement started fitting kitchens and installing cupboards to raise money for their first stock. What began as a small business funded through their own savings has now grown into Free Soul, a supplements company with an annual turnover of £55 million and 50 employees.Arjun Sofat, a former analyst at an investment bank, started the company with his mother, Rohini Sofat, in 2017, according to a report by The Standard.
healthandfitnesstoguide.com
October 9, 2026 at 1:13 PM
Sofat Thursday fat bike ride on a Wednesday. Dead badger, alive badger and a cheeky fox.

*New Forest pubs now on "winter opening times" which usually means closing at 9pm.
September 23, 2026 at 10:27 PM
Thursday night Sofat rides are back. Bit lethargic but perked up after a cider.
September 17, 2026 at 10:36 PM
'Liquid charcoal and graphite with pencil on paper' creating such a quiet mood in this portrait study by Neyha Sofat.
August 27, 2026 at 10:30 AM
Beyond Thresholds: A Quality-Aware Decision Intelligence Framework for Cold Chain IoT Systems

Aashna Sofat, Balwinder Sodhi

#arXiv #cs.AI
Beyond Thresholds: A Quality-Aware Decision Intelligence Framework for Cold Chain IoT Systems
Cold chain logistics has advanced technologically, yet most deployed systems remain reactive monitors, not decision-making agents: thresholds trigger alerts, but nothing relates violations to cumulative product degradation or converts degradation signals into logistics decisions. We address this ga…
arxiv.org
August 18, 2026 at 5:47 PM
Aashna Sofat, Balwinder Sodhi: Beyond Thresholds: A Quality-Aware Decision Intelligence Framework for Cold Chain IoT Systems https://arxiv.org/abs/2608.15082 https://arxiv.org/pdf/2608.15082 https://arxiv.org/html/2608.15082
August 18, 2026 at 6:39 AM
A thoughtful pencil drawing that captures a contemplative moment by Neyha Sofat.

"1hr quick study. Pencil on moleskine"
August 17, 2026 at 10:30 AM
Care sunt cele mai periculoase țări pentru șofat în Europa?
www.espress.ro/eu-elections...
Care sunt cele mai periculoase țări pentru șofat în Europa?
Odată cu începerea vacanței de vară, trei țări est-europene și multe destinații turistice se numără printre cele mai periculoase locuri pentru condus în Europa.
www.espress.ro
July 31, 2026 at 7:59 AM
At 68 I'm the oldest Sofat Thurs night fat bike rider by at least 10 years. Tonight they were bleating about my noisy freehub but like I told them if they went faster I wouldn't be freewheeling so much.

Oh, and it was dusty.
July 30, 2026 at 11:26 PM
Blimey, someone else turned up for the Thursday Sofat fat bike ride! Hot, hot, hot as a triple album 🥵
July 9, 2026 at 9:24 PM
😂🐻😂 BearsR soFAT they'reDEF eatingTOO muchCAKE 🤣!
July 2, 2026 at 7:12 AM
The international sign for "shit, my bike's broken". Slow puncture on my way down to start of Thursday night Sofat fat bike ride only to find out everyone had abandoned cos of the red heat warning thingy. Found them all in a garden drinking cider 😃

Now 9.45pm and still 30°c 😯
June 25, 2026 at 8:45 PM
Thursday night Sofat hot and sticky ride to East Boldre in the New Forest. Sunset on Hatchet Pond.
June 18, 2026 at 10:43 PM
Wednesday (not Thursday as I'm seeing The Meffs tomorrow) Sofat ride and I took the longer way home to see my favourite graffiti underpass. It's updated regularly.
June 10, 2026 at 11:27 PM
Update- the squirrels have acquired a third party contractor.

#maskedintruder #thief #sofat #davycrocket
June 3, 2026 at 2:04 AM
"I fill out a sofa because I'm sofat."
May 28, 2026 at 12:45 PM
There was one other rider on the Sofat Thursday ride but he's in A&E 🤕
May 22, 2026 at 9:29 AM
The Sofat (SO postcode fat bike dudes) Thursday night ride down to Beaulieu, lovely in the New Forest tonight.
April 23, 2026 at 10:46 PM
Jabba Flinging Vitriol,
Jessica Lands Another Win! 🏅

#SoOld,SoFat
April 17, 2026 at 1:01 PM
We talk some shit on our Thursday night Sofat rides but last night I actually learnt something about geese. I'm not gonna tell you.
April 17, 2026 at 9:11 AM
The SoFat Thursday fat bike ride.

My bike patiently waiting while my mate plugged a huge hole in his tubeless tyre. All done with darts and jizz 😉
March 26, 2026 at 10:06 PM
BROR YOURE SOFAT ok it’s vanilla flavored
March 11, 2026 at 1:06 PM
Sofat (SO postcode fat bike riders) Thursday night ride, in the dark. 3 of us but as they say it's quality...
March 5, 2026 at 11:55 PM