#JioHotstar turns #streaming into a #ConversationalAIcommerceEngine partnering with #OpenAI's #ChatGPT for the feature—which moves users away from #TraditionalKeywordSearches—
Monetising through #ContextualCommerce, #sponsoredAIexperiences, & #TargetedAdvertising
www.fortuneindia.com/business-new...
Monetising through #ContextualCommerce, #sponsoredAIexperiences, & #TargetedAdvertising
www.fortuneindia.com/business-new...
How JioHotstar is turning streaming into a conversational AI commerce engine
The company has partnered with OpenAI's ChatGPT to power the feature, which aims to move users away from traditional keyword searches.
www.fortuneindia.com
May 21, 2026 at 6:37 AM
#JioHotstar turns #streaming into a #ConversationalAIcommerceEngine partnering with #OpenAI's #ChatGPT for the feature—which moves users away from #TraditionalKeywordSearches—
Monetising through #ContextualCommerce, #sponsoredAIexperiences, & #TargetedAdvertising
www.fortuneindia.com/business-new...
Monetising through #ContextualCommerce, #sponsoredAIexperiences, & #TargetedAdvertising
www.fortuneindia.com/business-new...