#surfacefacading
#surfacefacading: when they lie about the success of the company

#reinforcedfacading: involves creating fake evidence to back up the lies

#deepfacading: where they extend their lies to make the tech seem more capable

#siliconvalley #venturecapital #vc #fraud #scam

techcrunch.com/2026/07/31/v...
VC-backed startups commit more fraud, and researchers think they know why   | TechCrunch
New research from the U.K.’s Imperial College and France’s Emlyon Business School mapped out how Silicon Valley founders commit fraud — and the role investors play.
techcrunch.com
August 11, 2026 at 5:02 PM