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surfertoday.bsky.social
Major surf brands like Billabong, Quiksilver, Volcom, Roxy, Captain Fin, Honolua, and RVCA could suffer retail disruptions in North America.

#liberatedbrands #bankruptcy #surfbrands #surfindustry #surf #surfing
Liberated Brands' bankruptcy shakes up major surf brands
Wetsuits and apparel from Billabong, Quiksilver, Volcom, Roxy, Captain Fin, Honolua, RVCA, and other Authentic Brands' labels could suffer retail disruptions in North America.
www.surfertoday.com
February 4, 2025 at 11:26 AM
surfertoday.bsky.social
Quiksilver's original mountain and wave logo was created in the 1970s. Despite multiple iterations and versions, the surf company is resurrecting the legendary red box image from the 2000s.

#quiksilver #surfindustry #logos #brands #surf #surfing
How surf and snow influenced the iconic Quiksilver logo
Quiksilver founder Alan Green created the original 'Mountain and Wave' logo in the early 1970s. Since then, the brand's image has evolved to the rhythm of waves and snow.
www.surfertoday.com
August 27, 2025 at 2:11 PM
smashsurf.bsky.social
📣 New Podcast! "Textured Waves with Danielle Lyons" on @Spreaker #community #danielleblacklyons #representation #socialmovements #surfculture #surfindustry #surfing #surfretreats #texturedwaves #womeninsurfing
Textured Waves with Danielle Lyons
In this episode of the WeServe Podcast, hosts Kwame and Nigel celebrate their podcast's success and introduce their guest, Danielle Black-Lyons, co-founder of Textured Waves. The conversation explores the formation and mission of Textured Waves, emphasizing the need for representation of black and brown surfers in the surfing community. Danielle shares her experiences as a woman of color in surfing, the impact of social movements on surf culture, and the changing landscape of the surf industry. The discussion also touches on Danielle's personal journey, her recent trip to Jamaica, and the importance of community engagement through surf retreats. The episode concludes with insights on surfboard preferences and the balance between family life and surfing.Aaaaaaand the definition of a PARTY WAVE Follow Danielle Black Lyons on Instagram https://www.instagram.com/danielleblacklyons/ and you can also follow Textured Waves @https://www.instagram.com/texturedwaves/ The WeSurf Podcast is recorded by WTF Studios and is distributed by The Swell Season Surf Radio Network. https://www.swellseasonsurfradio.com Follow the WeSurf Podcast on Instagram https://www.instagram.com/wesurfpodcast/
www.spreaker.com
June 12, 2025 at 2:18 PM
surfertoday.bsky.social
Surf industry's gold mine - surfwear - has dramatically lost market share to large, multinational sports retailers. Here's what led to this financial catastrophe.

#surfindustry #surfwear #surf #surfing
The decline of the surf industry and surfwear
Why did the surf industry decline? Explore how surfwear, fast fashion, e-commerce, and changing youth culture reshaped one of the world's biggest lifestyle markets.
www.surfertoday.com
July 16, 2026 at 3:38 PM
vipedesai.bsky.social
Every industry and every person will be impacted by #tariffs, either directly or indirectly.

I shared some insights on how they may affect the #surfindustry here: www.surfer.com/news/us-tari...
How Will the United States Tariffs Affect the Surfing Industry?
Economic uncertainty plus a revolving door of tariffs means surfers and brands will likely feel a squeeze.
www.surfer.com
April 11, 2025 at 1:50 PM
surfertoday.bsky.social
The story of Rip Curl is intimately linked to the exploration of surfing in Torquay, Australia, particularly at Bells Beach.

#ripcurl #dougwarbrick #briansinger #surfbrand #surfindustry #surf #surfing
Rip Curl: a cold water story
In the beginning, Rip Curl founders Doug Warbrick and Brian Singer wanted what many surfers wanted at the end of the 1960s: enough money to keep surfing. But their wetsuits went beyond that humble dre...
www.surfertoday.com
May 14, 2026 at 5:30 PM
surfertoday.bsky.social
FCS says import tariffs are impacting their products.

#surffcs #tariffs #surfindustry #surf #surfing
FCS pauses sales in the United States
The world's leading surfboard fin company is taking a
www.surfertoday.com
May 5, 2025 at 11:23 AM
surfertoday.bsky.social
After Nike Aqua Gear, Hurley, and Nike 6.0, the American footwear and apparel company is putting the Swoosh logo on surfboards.

#nike #surf #surfindustry #surfing
Nike returns to professional surfing
The American athletic footwear and apparel company is back to surfing after failing to thrive with Nike 6.0 and Hurley. Italo Ferreira is the new face of Nike's comeback to the waves.
www.surfertoday.com
January 29, 2025 at 12:02 PM