#user-acquisition
the tiktok playbook: spend $1,000,000 on advertising and user acquisition every day for three years

say what you like but we’d get some users
just for fun can we all brainstorm moonshot ways to get people onto the atmosphere
September 26, 2026 at 2:24 AM
i'm sure this will be very popular with the user base of their newest acquisition
Execs at Oracle, the likely new owner of TikTok, are VERY outspoken in Israeli media about the company's "mission to support the State of Israel" & "unequivocal support for Israel."

Insufficiently pro-Israel Oracle staff receive mental health counseling. responsiblestatecraft.org/oracle-tikto...
Oracle execs: Love Israel or maybe this isn't the job for you
Employees who disagreed were reportedly referred to company mental health services
responsiblestatecraft.org
October 3, 2025 at 6:53 PM
yes but it was primarily a term of art within DoD, and specifically in acquisition to refer to "end user" (that started 80s-90s)

It started to break containment outside acq in GWOT and then got very stupid with the pete crowd the last ~5 years
Was anyone saying "war fighter" before like 2 years ago?
Our Secretary of Warfighteriness has another great idea:

Make all potential generals and admirals pass a war game.

And the guy they picked to design it? A Marine Corps LTC (never close to being a general) who was courtmartialed for his unhinged rant after the Afghan withdrawal.

Great work,guys!
September 23, 2026 at 2:55 AM
initiating user acquisition sequence
boat operators needed
youtu.be/jZ2S6gXJEM0
boatgame_alpha_1_final_v2.mp4
YouTube video by BO△T GAME
youtu.be
February 26, 2025 at 9:38 AM
Destiny 2 hasn't reached Sony's expectations following Bungie acquisition, says CFO Lin Tao:

"[...]the level of sales and user engagement have not reached the expectations we had at the time of the acquisition of Bungie"

➡️ www.eurogamer.net/destiny-2-ha...
November 11, 2025 at 12:31 PM
Actually, I think you'd find that people on here, generally speaking, are much more idiotic than the typical Twitter user was prior to Elon's acquisition.
July 15, 2026 at 1:19 PM
I just heard three separate conversations in a coffee shop about their tech companies. They talked about stock options, cashing out through acquisition, maximizing user draw, etc. but never once discussed is their software actually helping anyone. These are their priorities.
August 22, 2025 at 5:38 PM
Gee wonder what happened?

It’s almost like racism and misogyny isn’t good for business.

"Our user growth is stagnant, revenue is unimpressive, and we're barely breaking even," Musk said in an email to X staff

www.benzinga.com/25/01/432040...
Elon Musk Says X 'User Growth Is Stagnant' As Banks Set To Offload Acquisition Debt At 10% Discount - Meta Platforms (NASDAQ:META), Morgan Stanley (NYSE:MS)
Banks who helped finance the $44 billion Twitter buyout are ready to sell their debt for 90 to 95 cents on the dollar according to a new report.
www.benzinga.com
January 25, 2025 at 9:21 PM
User acquisition expenditure on Monopoly Go is an honestly frightening figure.
January 15, 2025 at 11:40 PM
The two points are related - the quantity of UB over in-world, and the message that sends about what wizards values- user acquisition through scattershot licensing vs developing and growing their own IP
October 6, 2025 at 9:52 PM
Sony said the Bungie acquisition and especially 'Destiny 2' hasn't reached their expectations.

"..., the level of sales and user engagement have not reached the expectations we had at the time of the acquisition of Bungie."

www.eurogamer.net/destiny-2-ha...
November 11, 2025 at 12:29 PM
SEGA's Q3 fiscal report also revealed that Rovio's performance has fallen below expectations, and they've taken an impairment loss of 31.3 billion yen ($204 million).

Rovio's pre-acquisition downward trend has continued, and user acquisition has deteriorated rapidly.
February 13, 2026 at 7:05 AM
I'm mostly surprised by the suggestion that it grew in users since Musk's acquisition, only showing a net user loss now.
April 29, 2025 at 11:09 PM
Bandcamp's the best things to happen to music in years and if it's new owners fuck it up it'll be worse for me than Elon wrecking X.

"Asked whether artist revenue shares, user experience, or the editorial platform Bandcamp Daily will be affected by the acquisition, Songtradr declined to comment."
September 28, 2023 at 6:09 PM
New: senators warn that Saudi Arabia's acquisition of EA will be used for 'foreign influence'. Points to access to EA user data, AI tech, and the general direction of the company

www.404media.co/senators-war...
Senators Warn Saudi Arabia’s Acquisition of EA Will Be Used for ‘Foreign Influence’
‘The proposed transaction poses a number of significant foreign influence and national security risks.’
www.404media.co
October 15, 2025 at 1:29 PM
Sony CFO Lin Tao has elaborated on the company's decision to take an "impairment loss" against Bungie and Destiny 2.

"...due to the changes in the competitive environment, the level of sales and user engagement have not reached the expectations we had at the time of the acquisition of Bungie."
Destiny 2 Hasn't Reached Sony's Expectations For Bungie Acquisition, Says CFO
CFO Lin Tao said that Destiny 2 had "not reached the expectations we had at the time of the acquisition of Bungie."
thisweekinvideogames.com
November 11, 2025 at 7:25 AM
Sekai's Apology Regarding Bulk User Acquisition Messages on Bluesky
January 20, 2025 at 11:17 AM
That means that user acquisition costs are going to spike again if user numbers dip below the "acceptable loss" line and revenue starts coming up short. But this time, no one with a platform is going to champion Game Pass as "the best value in gaming" as we once did.
October 3, 2025 at 4:48 PM
Networking and user acquisition has officially gone too far.

Toilet roll next….🙄
I have been logged out of my toothbrush.
May 29, 2025 at 3:14 PM
I thought this might interest you

Elon Musk: User growth is stagnant, we’re barely breaking even: Elon Musk tells X employees - The Economic Times

m.economictimes.com/tech/technol...
User growth is stagnant, we’re barely breaking even: Elon Musk tells X employees
Elon Musk has revealed that X, formerly Twitter, is struggling financially since his $44 billion acquisition. Banks are attempting to sell $3 billion of the associated debt, having faced difficulty du...
m.economictimes.com
January 27, 2025 at 3:17 AM
Acquisition and erosion of toxin-antitoxin systems in bacterial chromosomes 🦠 academic.oup.com/mbe/advance-...
Validate User
academic.oup.com
September 12, 2026 at 11:58 AM
This is happening. They are building the Elon Musk infinite money machine.
April 11, 2025 at 6:39 PM
For now, if Destiny is ever to be a thing again, Sony will need to rinse the bad flavour of how that acquisition played out out of its mouth, see new value in an IP that has negative user sentiment, and either have spare or generate through Bungie enough revenue to take another likely $3-600M swing.
May 29, 2026 at 7:43 PM
the 4 citations is crazy lmfaooo
January 15, 2024 at 8:18 PM