#x-helloitsolly
@helloitsolly https://x.com/helloitsolly/status/1985926154717708696 #x-helloitsolly

I normally hire based on vibes

We get on, you’ve got relevant experience, you like our #buildinpublic journey

But for my new growth marketing role, I tried something new

I asked candidates if they’...
November 5, 2025 at 4:45 AM
@helloitsolly https://x.com/helloitsolly/status/1973307792472613203 #x-helloitsolly

Here's my #buildinpublic report for September at $80,000 MRR

Awesome month at @SenjaHQ

Some wins:
-> Hired new engineer
-> Addressed major technical debt
-> Added observability and new tests
-> Ran...
October 1, 2025 at 9:00 AM
@helloitsolly https://x.com/helloitsolly/status/1936098683864449338 #x-helloitsolly

Finally making some progress

Reflecting on Senja's new technical lead role

Focusing on the attitude, skills, pay, experience and process

I'm super nervous about getting this right

#buildinpublic
June 20, 2025 at 4:46 PM
@helloitsolly https://x.com/helloitsolly/status/1953500814531600456 #x-helloitsolly

Senja hit $90,000 in revenue in July

Here’s the complete profit and loss

#buildinpublic
August 7, 2025 at 5:45 PM
@helloitsolly https://x.com/helloitsolly/status/1962444725534810362 #x-helloitsolly

My August #buildinpublic report for @SenjaHQ

We hit $76,000 MRR

Thoughts

1. It's a slog. Our churn rate is the same but the absolute number continues to grow. Replacing churned users is getting h...
September 1, 2025 at 9:45 AM
@helloitsolly https://x.com/helloitsolly/status/1970215362303025247 #x-helloitsolly

Who are the young makers hitting 5k - 10k mrr, shipping lots, and sharing what they’re learning?

It feels like a lot of the og makers have matured out of #buildinpublic

And not as many are coming t...
September 22, 2025 at 8:15 PM
@helloitsolly https://x.com/helloitsolly/status/1957795607872991431 #x-helloitsolly

Share MRR milestone: 450 likes
Share a marketing playbook: 6 likes

One of the biggest problems with #buildinpublic
August 19, 2025 at 1:46 PM
@helloitsolly https://x.com/helloitsolly/status/1955574973923250568 #x-helloitsolly

1 Senja affiliate sent us 36 paying customers in a week

Here's the complete anatomy of the campaign

#buildinpublic
August 13, 2025 at 10:45 AM
@helloitsolly https://x.com/helloitsolly/status/1965084227596345816 #x-helloitsolly 🎥

I can't believe it!!!

Another landing page tool has integrated @SenjaHQ

Customers of Umso can now instantly add Senja widgets to their landing pages 🎉
September 8, 2025 at 4:30 PM
@helloitsolly https://x.com/helloitsolly/status/1950586203268419742 #x-helloitsolly

Quote: https://x.com/jackfriks/status/1950552402358153581

Common #buildinpublic risk

LOTS of tyre kickers

They will sign up, poke around, and leave

This impacts your funnel metrics (visitor -> sig...
July 30, 2025 at 4:15 PM
@helloitsolly https://x.com/helloitsolly/status/1960636647009140829 #x-helloitsolly

Quote: https://x.com/marc_louvion/status/1960322096158179408

This is a typical #buildinpublic funnel

(If you’re popular)

Loads and loads of low intent tyre kickers

They visit, maybe even sign up,...
August 27, 2025 at 10:00 AM
@helloitsolly https://x.com/helloitsolly/status/1864248205757547007 #x-helloitsolly

Quote: https://x.com/chenellco/status/1864040024401998069

. @chenellco's Growth in Reverse is a must-read newsletter

Incredibly detailed and insightful deep-dives into how the world's biggest creato...
December 4, 2024 at 10:15 AM
@helloitsolly https://x.com/helloitsolly/status/1886352519229513795 #x-helloitsolly

January was BRUTAL for us

Probably our worst #buildinpublic month

This is mainly because our migration from Paddle to Stripe forced churn

These customers' financial details couldn't be migrated, so...
February 3, 2025 at 10:15 AM
@helloitsolly https://x.com/helloitsolly/status/1885265517289541677 #x-helloitsolly

Scrapping Senja's free forever tier

Going to run an experiment

What happens to activation and upgrades if we charge $1 for life

Will share the results with #buildinpublic
January 31, 2025 at 10:15 AM
@helloitsolly https://x.com/helloitsolly/status/1960335804774899980 #x-helloitsolly

#buildinpublic report 18 - 24 August 2025

$76,000 MRR

Sign ups increased by almost 30%: one of our best weeks this year

But the trend is that sign ups are pretty flat across 2025

That's why we're...
August 26, 2025 at 2:00 PM
@helloitsolly https://x.com/helloitsolly/status/1874425374320312741 #x-helloitsolly

$55,300 MRR bootstrapped

We added $3,370 MRR in December

It's down from our 2024 highs of adding $5,000/month

However we also paused paid ads in this period

2025 is all about finding the marketing...
January 1, 2025 at 12:15 PM
September 29, 2025 at 10:30 AM
@helloitsolly https://x.com/helloitsolly/status/1894013875650961857 #x-helloitsolly

Spent my Monday morning kayaking with dolphins 🐬
February 24, 2025 at 1:45 PM
@helloitsolly https://x.com/helloitsolly/status/1902456347050000810 #x-helloitsolly

We added over $500 mrr in a day 💃💃
March 19, 2025 at 8:45 PM
@helloitsolly https://x.com/helloitsolly/status/1902498827271053708 #x-helloitsolly

Just landed in Austin!

First up? Try and grab a driverless ride
March 19, 2025 at 11:30 PM
@helloitsolly https://x.com/helloitsolly/status/1875203089185337709 #x-helloitsolly

This type of thing never gets old

CC @euboid
January 3, 2025 at 3:45 PM
@helloitsolly https://x.com/helloitsolly/status/1952388464504349147 #x-helloitsolly

Senja is at $75,000 MRR + 2,600 paying customers

How much do you think my owner's compensation is?
August 4, 2025 at 3:45 PM
@helloitsolly https://x.com/helloitsolly/status/1957494540610216407 #x-helloitsolly

Added $1000 net MRR in the last week 💃💃

And we finally passed 2,700 paying customers 🔽

#buildinpublic
August 18, 2025 at 5:45 PM
@helloitsolly https://x.com/helloitsolly/status/1912913743857451127 #x-helloitsolly

$65,000 MRR
3 person team
4-day work week
Met my co-founder on X
3 years in
Shared every step of it w/ #buildinpublic

Feeling a moment of gratitude
April 17, 2025 at 5:15 PM
@helloitsolly https://x.com/helloitsolly/status/1876600067529789910 #x-helloitsolly

We asked our SEO consultant to report on sign ups and upgrades from search

They quit
January 7, 2025 at 12:15 PM