Ash Gwinnell
@ashleygwinnell.bsky.social
🧰 Indie game marketing tools guy – making impress.games toolkit!
😸 Press Kitty — free press kits
🤖 Coverage Bot — pr/influencer/streamer alerts
🚀 Launchpad — creator discovery & key distribution
🎓 Academy — marketing guides
He/him
😸 Press Kitty — free press kits
🤖 Coverage Bot — pr/influencer/streamer alerts
🚀 Launchpad — creator discovery & key distribution
🎓 Academy — marketing guides
He/him
Pinned
Ash Gwinnell
@ashleygwinnell.bsky.social
· Jan 22
ANNOUNCING:
✨ Completely free online events to help #indiedev s get ready for #SteamNextFest! ✨
The festival of the season is just over a month away, and here's what I've got planned for you... 👇
✨ Completely free online events to help #indiedev s get ready for #SteamNextFest! ✨
The festival of the season is just over a month away, and here's what I've got planned for you... 👇
Reposted by Ash Gwinnell
I'm pleased to announce Launchpad — my creator discovery, organic campaigns and key distribution tools – for indie games! 🚀
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
October 8, 2026 at 3:32 PM
I'm pleased to announce Launchpad — my creator discovery, organic campaigns and key distribution tools – for indie games! 🚀
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
I'm pleased to announce Launchpad — my creator discovery, organic campaigns and key distribution tools – for indie games! 🚀
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
October 8, 2026 at 3:32 PM
I'm pleased to announce Launchpad — my creator discovery, organic campaigns and key distribution tools – for indie games! 🚀
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
This has been in development for ~2 years with a cohort of early access customers across the industry.
Here's how it helps your #indiegamemarketing:
Reposted by Ash Gwinnell
If your indie game gets 10 reviews, you’re performing better than ~90% of other releases in that week.
Keep going! 🙌
Keep going! 🙌
On Steam there were 1,315 new releases last week
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
October 5, 2026 at 4:02 PM
If your indie game gets 10 reviews, you’re performing better than ~90% of other releases in that week.
Keep going! 🙌
Keep going! 🙌
If your indie game gets 10 reviews, you’re performing better than ~90% of other releases in that week.
Keep going! 🙌
Keep going! 🙌
On Steam there were 1,315 new releases last week
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
October 5, 2026 at 4:02 PM
If your indie game gets 10 reviews, you’re performing better than ~90% of other releases in that week.
Keep going! 🙌
Keep going! 🙌
On Steam there were 1,315 new releases last week
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
October 5, 2026 at 11:12 AM
On Steam there were 1,315 new releases last week
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
Here's how they reviewed:
• 1,000+ reviews: 6
• 100–999 reviews: 22
• 10–99 reviews: 135
• 0–9 reviews: 1,152
Almost 90% of releases with less than 10 reviews!
And here's the top 10:
Reposted by Ash Gwinnell
Been posting this data into the IMPRESS Discord for a few weeks now. A few people like it, so posting here too!
Top releases on Steam last week by reviews!
Top releases on Steam last week by reviews!
September 29, 2026 at 12:16 PM
Been posting this data into the IMPRESS Discord for a few weeks now. A few people like it, so posting here too!
Top releases on Steam last week by reviews!
Top releases on Steam last week by reviews!
Been posting this data into the IMPRESS Discord for a few weeks now. A few people like it, so posting here too!
Top releases on Steam last week by reviews!
Top releases on Steam last week by reviews!
September 29, 2026 at 12:16 PM
Been posting this data into the IMPRESS Discord for a few weeks now. A few people like it, so posting here too!
Top releases on Steam last week by reviews!
Top releases on Steam last week by reviews!
Reposted by Ash Gwinnell
Introducing Hostile Architect, a tower defense game where you're the bad guy in a 2D side-scroller 😈
- Build a level full of platformer-inspired traps
- Protect your castle from 100s of heroes
- Built by two indie devs
We just published our Steam page today 🎉
- Build a level full of platformer-inspired traps
- Protect your castle from 100s of heroes
- Built by two indie devs
We just published our Steam page today 🎉
September 22, 2026 at 4:42 PM
Introducing Hostile Architect, a tower defense game where you're the bad guy in a 2D side-scroller 😈
- Build a level full of platformer-inspired traps
- Protect your castle from 100s of heroes
- Built by two indie devs
We just published our Steam page today 🎉
- Build a level full of platformer-inspired traps
- Protect your castle from 100s of heroes
- Built by two indie devs
We just published our Steam page today 🎉
Reposted by Ash Gwinnell
Doggy Don't Care is out now! 🐶
Unleash adorable chaos, solve puzzles, leave your mark (literally!), and earn all the mischievous badges by being naughty
I hope you enjoy it! store.steampowered.com/app/2438180/...
#doggydontcare #indiegames
Unleash adorable chaos, solve puzzles, leave your mark (literally!), and earn all the mischievous badges by being naughty
I hope you enjoy it! store.steampowered.com/app/2438180/...
#doggydontcare #indiegames
September 24, 2026 at 1:01 PM
Doggy Don't Care is out now! 🐶
Unleash adorable chaos, solve puzzles, leave your mark (literally!), and earn all the mischievous badges by being naughty
I hope you enjoy it! store.steampowered.com/app/2438180/...
#doggydontcare #indiegames
Unleash adorable chaos, solve puzzles, leave your mark (literally!), and earn all the mischievous badges by being naughty
I hope you enjoy it! store.steampowered.com/app/2438180/...
#doggydontcare #indiegames
Reposted by Ash Gwinnell
lily's world XD is OUT at a 20% discount!
🖥️Investigate a missing girl's laptop
👻Psychological horror
❤️Heartfelt story about body image, growing up, and childhood friendship
PLAY NOW 👇
🖥️Investigate a missing girl's laptop
👻Psychological horror
❤️Heartfelt story about body image, growing up, and childhood friendship
PLAY NOW 👇
September 17, 2026 at 3:25 PM
lily's world XD is OUT at a 20% discount!
🖥️Investigate a missing girl's laptop
👻Psychological horror
❤️Heartfelt story about body image, growing up, and childhood friendship
PLAY NOW 👇
🖥️Investigate a missing girl's laptop
👻Psychological horror
❤️Heartfelt story about body image, growing up, and childhood friendship
PLAY NOW 👇
Reposted by Ash Gwinnell
hihi 🧚🏼♀️ I'm Caitlan and I'm looking for my next full time remote role! I've spent the last 4 years in indie games publishing, specializing in:
⭐ player experience
⭐ community management
⭐ social media & content
⭐ marketing strategy
⭐ copywriting
caitlanmartinez.carrd.co
⭐ player experience
⭐ community management
⭐ social media & content
⭐ marketing strategy
⭐ copywriting
caitlanmartinez.carrd.co
Caitlan Martinez's Portfolio
Portfolio of my work in marketing with a publishing studio in the gaming industry.
caitlanmartinez.carrd.co
September 14, 2026 at 6:19 PM
hihi 🧚🏼♀️ I'm Caitlan and I'm looking for my next full time remote role! I've spent the last 4 years in indie games publishing, specializing in:
⭐ player experience
⭐ community management
⭐ social media & content
⭐ marketing strategy
⭐ copywriting
caitlanmartinez.carrd.co
⭐ player experience
⭐ community management
⭐ social media & content
⭐ marketing strategy
⭐ copywriting
caitlanmartinez.carrd.co
PIBS!
Its time! Pibcremental is out RIGHT NOW! 🥳
You can get our cozy idle-incremental game right now on Steam for the small price of 4 and a half dabloons (just click the link in the thread🧵)! And while you are already clicking, why not keep doing that? (1/3)
You can get our cozy idle-incremental game right now on Steam for the small price of 4 and a half dabloons (just click the link in the thread🧵)! And while you are already clicking, why not keep doing that? (1/3)
September 14, 2026 at 6:14 PM
PIBS!
Left: IMPRESS Launchpad
Right: Copy my homework but don't make it obvious
Right: Copy my homework but don't make it obvious
September 10, 2026 at 3:31 PM
Left: IMPRESS Launchpad
Right: Copy my homework but don't make it obvious
Right: Copy my homework but don't make it obvious
Reposted by Ash Gwinnell
Announcing my second solo-indie game - Tidy Up the Town! 🧙♂️🧹
- Tidy up the medieval marketplace stalls,
- Regain and use your magical powers after a... mishap.
- Restore the market to life!
store.steampowered.com/app/5190030/...
Wishlists and shares hugely appreciated! 💖
- Tidy up the medieval marketplace stalls,
- Regain and use your magical powers after a... mishap.
- Restore the market to life!
store.steampowered.com/app/5190030/...
Wishlists and shares hugely appreciated! 💖
Tidy Up the Town on Steam
What have you done to the market?! Practising your amateur sorcery in the town square might not have been the best idea… You should really tidy up the market stalls before everyone arrives for a hard ...
store.steampowered.com
September 9, 2026 at 4:41 PM
Announcing my second solo-indie game - Tidy Up the Town! 🧙♂️🧹
- Tidy up the medieval marketplace stalls,
- Regain and use your magical powers after a... mishap.
- Restore the market to life!
store.steampowered.com/app/5190030/...
Wishlists and shares hugely appreciated! 💖
- Tidy up the medieval marketplace stalls,
- Regain and use your magical powers after a... mishap.
- Restore the market to life!
store.steampowered.com/app/5190030/...
Wishlists and shares hugely appreciated! 💖
Reposted by Ash Gwinnell
It is easy and comfortable to think, look at this thing we made, we have worked so hard, the hard work is the proof that it is good, people will buy it because they will see we have worked hard and thus made a good thing
when you're promoting an indie game, you need a "why would someone buy this" mentality
Not a "why wouldn't someone buy this" mentality
If anyone is interested I will try to elaborate
Not a "why wouldn't someone buy this" mentality
If anyone is interested I will try to elaborate
September 6, 2026 at 6:29 PM
It is easy and comfortable to think, look at this thing we made, we have worked so hard, the hard work is the proof that it is good, people will buy it because they will see we have worked hard and thus made a good thing
Reposted by Ash Gwinnell
I looked it up and Toast Time released on Sep 5th 2013, making this the 13th anniversary of the game. Definitely a good omen right? @ashleygwinnell.bsky.social
Shoot a Toaster at Springs in Today's Turbo Tunnel!
play here: play.google.com/store/apps/d...
#TonisTurboTunnel #indiegame
play here: play.google.com/store/apps/d...
#TonisTurboTunnel #indiegame
September 5, 2026 at 9:34 AM
I looked it up and Toast Time released on Sep 5th 2013, making this the 13th anniversary of the game. Definitely a good omen right? @ashleygwinnell.bsky.social
Reposted by Ash Gwinnell
OCCULT CLEANUP AGENCY - our deductive 📸, paranormal 👻, job-sim 🪣 - now with recovered in-game footage.
- Search the Site
- Learn the Truth
- Clean it Away
Share and wishlist now + HUGE thanks to those who already have! store.steampowered.com/app/5163280/...
- Search the Site
- Learn the Truth
- Clean it Away
Share and wishlist now + HUGE thanks to those who already have! store.steampowered.com/app/5163280/...
September 1, 2026 at 10:28 AM
OCCULT CLEANUP AGENCY - our deductive 📸, paranormal 👻, job-sim 🪣 - now with recovered in-game footage.
- Search the Site
- Learn the Truth
- Clean it Away
Share and wishlist now + HUGE thanks to those who already have! store.steampowered.com/app/5163280/...
- Search the Site
- Learn the Truth
- Clean it Away
Share and wishlist now + HUGE thanks to those who already have! store.steampowered.com/app/5163280/...
Reposted by Ash Gwinnell
Twitch now uses your channel to train generative AI by default.
You can opt out of some training here: www.twitch.tv/settings/sec...
You can opt out of some training here: www.twitch.tv/settings/sec...
August 12, 2026 at 4:16 PM
Twitch now uses your channel to train generative AI by default.
You can opt out of some training here: www.twitch.tv/settings/sec...
You can opt out of some training here: www.twitch.tv/settings/sec...
Reposted by Ash Gwinnell
I just published the presskit for Hyper Tanks!
impress.games/press-kit/mo...
Thanks for offering this @impressgames.bsky.social !
impress.games/press-kit/mo...
Thanks for offering this @impressgames.bsky.social !
Hyper Tanks – Indie Game Press Kit | IMPRESS
Press & media asset kit for Hyper Tanks.. Choose your tank and fight in neon-lit arenas where shots ricochet off walls! Beat challenging campaigns ...
impress.games
August 12, 2026 at 3:26 AM
I just published the presskit for Hyper Tanks!
impress.games/press-kit/mo...
Thanks for offering this @impressgames.bsky.social !
impress.games/press-kit/mo...
Thanks for offering this @impressgames.bsky.social !
Reposted by Ash Gwinnell
Earlier this year, IMPRESS (me!) was featured on the @gamemaker.io blog! It's part back-story, part 'how impress tools help indies' and lots of me awkwardly writing about myself! 😅
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
August 6, 2026 at 11:35 AM
Earlier this year, IMPRESS (me!) was featured on the @gamemaker.io blog! It's part back-story, part 'how impress tools help indies' and lots of me awkwardly writing about myself! 😅
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
Earlier this year, IMPRESS (me!) was featured on the @gamemaker.io blog! It's part back-story, part 'how impress tools help indies' and lots of me awkwardly writing about myself! 😅
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
August 6, 2026 at 11:35 AM
Earlier this year, IMPRESS (me!) was featured on the @gamemaker.io blog! It's part back-story, part 'how impress tools help indies' and lots of me awkwardly writing about myself! 😅
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
gamemaker.io/en/blog/impr...
Thanks to the GM crew for the interview! 🔥
#indiedev #gamedev #marketing
Reposted by Ash Gwinnell
🏔️ 🏔️ 🏔️
Turnip Mountain is OUT NOW!!
🏔️ 🏔️ 🏔️
🎮 Play it on PC, Switch, PS4/5 and Xbox!
👥 Go it alone, or bring a friend in local co-op!
🎶 Banger soundtrack by IsabelleChiming!
Turnip Mountain is OUT NOW!!
🏔️ 🏔️ 🏔️
🎮 Play it on PC, Switch, PS4/5 and Xbox!
👥 Go it alone, or bring a friend in local co-op!
🎶 Banger soundtrack by IsabelleChiming!
July 30, 2026 at 3:17 PM
🏔️ 🏔️ 🏔️
Turnip Mountain is OUT NOW!!
🏔️ 🏔️ 🏔️
🎮 Play it on PC, Switch, PS4/5 and Xbox!
👥 Go it alone, or bring a friend in local co-op!
🎶 Banger soundtrack by IsabelleChiming!
Turnip Mountain is OUT NOW!!
🏔️ 🏔️ 🏔️
🎮 Play it on PC, Switch, PS4/5 and Xbox!
👥 Go it alone, or bring a friend in local co-op!
🎶 Banger soundtrack by IsabelleChiming!
Reposted by Ash Gwinnell
Surprise! New video about basic story structure for game trailers, common mistakes to avoid, and some examples of trailers with great storytelling.
This one stems from months of working on a day long masterclass I gave recently in France 👀
Shares much appreciated 😊
This one stems from months of working on a day long masterclass I gave recently in France 👀
Shares much appreciated 😊
The Best Game Trailer Template | Video Game Trailer Academy
YouTube video by Derek Lieu
youtu.be
July 14, 2026 at 10:55 AM
Surprise! New video about basic story structure for game trailers, common mistakes to avoid, and some examples of trailers with great storytelling.
This one stems from months of working on a day long masterclass I gave recently in France 👀
Shares much appreciated 😊
This one stems from months of working on a day long masterclass I gave recently in France 👀
Shares much appreciated 😊
Reposted by Ash Gwinnell
Proud to announce you can now pre-order the Levelling The Playing Field 101 Video Courses. Practical, focused 101 video courses for indie game developers. Business, marketing, budgeting, production, pitching and more - €40 (excl. VAT) per course, with bulk & group discounts!
courses.ramiismail.com
courses.ramiismail.com
Levelling the Playing Field - Courses by Rami Ismail
Practical, focused courses for indie game developers. Business, marketing, budgeting, production, pitching and more - by Rami Ismail.
courses.ramiismail.com
July 10, 2026 at 7:31 PM
Proud to announce you can now pre-order the Levelling The Playing Field 101 Video Courses. Practical, focused 101 video courses for indie game developers. Business, marketing, budgeting, production, pitching and more - €40 (excl. VAT) per course, with bulk & group discounts!
courses.ramiismail.com
courses.ramiismail.com
Reposted by Ash Gwinnell
Proud to announce the next game
Vampirium: 1997
Dracula is king of the United British Empire. Kill his enemies and find your own path through a minimalist immersive sim sandbox.
Wishlists and retweets massively appreciated (and, you know, massively helpful)
store.steampowered.com/app/4035190/...
Vampirium: 1997
Dracula is king of the United British Empire. Kill his enemies and find your own path through a minimalist immersive sim sandbox.
Wishlists and retweets massively appreciated (and, you know, massively helpful)
store.steampowered.com/app/4035190/...
Vampirium: 1997 on Steam
1997. Dracula is King of England. At his command, master your dark gifts to assassinate his enemies and secure his vampiric empire. Infiltrate locked-down locations, adapt and survive in living enviro...
store.steampowered.com
July 8, 2026 at 1:30 PM
Proud to announce the next game
Vampirium: 1997
Dracula is king of the United British Empire. Kill his enemies and find your own path through a minimalist immersive sim sandbox.
Wishlists and retweets massively appreciated (and, you know, massively helpful)
store.steampowered.com/app/4035190/...
Vampirium: 1997
Dracula is king of the United British Empire. Kill his enemies and find your own path through a minimalist immersive sim sandbox.
Wishlists and retweets massively appreciated (and, you know, massively helpful)
store.steampowered.com/app/4035190/...