Sarah Winters
@escmum.bsky.social
Founder and CEO of Content Design London
Cat person with a dog. (And a cat, horse, hamster and fish.)
Really hoping this takes over from the other place.
Cat person with a dog. (And a cat, horse, hamster and fish.)
Really hoping this takes over from the other place.
Pinned
Sarah Winters
@escmum.bsky.social
· Jun 12
Sort out your content before AI does
We work with organisations, big and small, to transform their content and help them succeed.
contentdesign.london
With my usual grace and flair for words:
“Crap in, crap out.”
Get your content in order before AI mushes it all up.
New blog post by me. contentdesign.london/blog/sort-ou...
“Crap in, crap out.”
Get your content in order before AI mushes it all up.
New blog post by me. contentdesign.london/blog/sort-ou...
Hi. I just look at your posts and never give anything back. Rude of me. Here, have a picture of my cat ignoring the 3 water bowls available and him shoving his head into my cold tea from last night.
Just because.
Just because.
August 17, 2026 at 9:19 AM
Hi. I just look at your posts and never give anything back. Rude of me. Here, have a picture of my cat ignoring the 3 water bowls available and him shoving his head into my cold tea from last night.
Just because.
Just because.
This is the only access to my wheelchair accessible room. Yeah.
July 6, 2026 at 7:39 PM
This is the only access to my wheelchair accessible room. Yeah.
“…perhaps oblivious to the fact that he was unlikely to spot the nocturnal animal during his daylight escapade.”
This is funny.
This is funny.
Earlier this week, Donald Trump had to backpedal after sharing an image that appeared to depict himself as Jesus Christ healing a sick man.
His reasoning for doing so sparked ridicule — and got us thinking about the greatest political excuses ever.
🔗 www.politico.eu/article/i-th...
His reasoning for doing so sparked ridicule — and got us thinking about the greatest political excuses ever.
🔗 www.politico.eu/article/i-th...
‘I thought it was me as a doctor’: 10 of the best political excuses ever
From Boris Johnson to Rudy Giuliani, top politicians have come up with some imaginative justifications for alleged misbehavior.
www.politico.eu
April 18, 2026 at 10:05 AM
“…perhaps oblivious to the fact that he was unlikely to spot the nocturnal animal during his daylight escapade.”
This is funny.
This is funny.
Petition is finally up! Please sign and share (if you agree!). petition.parliament.uk/petitions/76...
March 26, 2026 at 11:48 AM
Petition is finally up! Please sign and share (if you agree!). petition.parliament.uk/petitions/76...
Sorry, has today been 400 years’ long already? I feel like it has.
February 18, 2026 at 2:34 PM
Sorry, has today been 400 years’ long already? I feel like it has.
We're having opinions again. But this time, we are going formal.
UK government is publishing inaccessible vanity sites again. We've put in an FOI request and submitted a petition for government to be held accountable for their gross waste of money. contentdesign.london/blog/the-pub...
UK government is publishing inaccessible vanity sites again. We've put in an FOI request and submitted a petition for government to be held accountable for their gross waste of money. contentdesign.london/blog/the-pub...
The public deserves services that are useful, usable and safe
Sign our petition for better transparency and accountability
contentdesign.london
February 18, 2026 at 9:42 AM
We're having opinions again. But this time, we are going formal.
UK government is publishing inaccessible vanity sites again. We've put in an FOI request and submitted a petition for government to be held accountable for their gross waste of money. contentdesign.london/blog/the-pub...
UK government is publishing inaccessible vanity sites again. We've put in an FOI request and submitted a petition for government to be held accountable for their gross waste of money. contentdesign.london/blog/the-pub...
Reposted by Sarah Winters
I helped mobilize a group of neighbors to provide direct aid to nearly 50 families who are in hiding from ICE.
These folks deserve fresh, familiar foods. So we're purchasing groceries direct from neighborhood Latino markets whenever we can.
Venmo @kristina-halvorson to help, and please repost.
These folks deserve fresh, familiar foods. So we're purchasing groceries direct from neighborhood Latino markets whenever we can.
Venmo @kristina-halvorson to help, and please repost.
February 14, 2026 at 4:44 PM
I helped mobilize a group of neighbors to provide direct aid to nearly 50 families who are in hiding from ICE.
These folks deserve fresh, familiar foods. So we're purchasing groceries direct from neighborhood Latino markets whenever we can.
Venmo @kristina-halvorson to help, and please repost.
These folks deserve fresh, familiar foods. So we're purchasing groceries direct from neighborhood Latino markets whenever we can.
Venmo @kristina-halvorson to help, and please repost.
Today I got a cuddle from a horse.
A CUDDLE FROM A HORSE, PEOPLE.
Everything is now ok.
A CUDDLE FROM A HORSE, PEOPLE.
Everything is now ok.
February 15, 2026 at 1:17 PM
Today I got a cuddle from a horse.
A CUDDLE FROM A HORSE, PEOPLE.
Everything is now ok.
A CUDDLE FROM A HORSE, PEOPLE.
Everything is now ok.
Reposted by Sarah Winters
What we're reading: France has issued legal notices to 4 retailers for failing to meet EAA accessibility standards. The grace period is over. buff.ly/mJUnqd3
#Accessibility
#Accessibility
January 30, 2026 at 11:27 AM
What we're reading: France has issued legal notices to 4 retailers for failing to meet EAA accessibility standards. The grace period is over. buff.ly/mJUnqd3
#Accessibility
#Accessibility
Reposted by Sarah Winters
Frankly amazing thread and we should bring all of these back.
Ten archaic English slang phrases…
10. Got the morbs (sad)
9. Bumpsy (drunk)
8. Whittled as a penguin (very drunk)
8. Scandal water (tea)
7. Bitch the pot (pour the tea)
5. Sauce-box (mouth)
4. Cupid’s kettle drums (breasts)
3. Dash my wig (OMG)
2. Poked up (embarrassed)
1. Not up to dick (unwell)
10. Got the morbs (sad)
9. Bumpsy (drunk)
8. Whittled as a penguin (very drunk)
8. Scandal water (tea)
7. Bitch the pot (pour the tea)
5. Sauce-box (mouth)
4. Cupid’s kettle drums (breasts)
3. Dash my wig (OMG)
2. Poked up (embarrassed)
1. Not up to dick (unwell)
December 19, 2025 at 12:16 PM
Frankly amazing thread and we should bring all of these back.
Terror? On my face? What makes you think that?
November 19, 2025 at 5:24 PM
Terror? On my face? What makes you think that?
Reposted by Sarah Winters
Michelle O'Connor and Ellen Boyle are making digital content accessible for everyone. Learn what Access:Given taught them and why small content choices matter.
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
5 minutes with Michelle O’Connor and Ellen Boyle, organisers of Access:Given
We work with organisations, big and small, to transform their content and help them succeed.
buff.ly
November 14, 2025 at 5:43 PM
Michelle O'Connor and Ellen Boyle are making digital content accessible for everyone. Learn what Access:Given taught them and why small content choices matter.
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
buff.ly/SDykCip
#ContentDesign #Accessibilty #InclusiveDesign
Reposted by Sarah Winters
New to content design? Start with Fundamentals.
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
November 14, 2025 at 11:27 AM
New to content design? Start with Fundamentals.
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
Two days of live, practical learning that builds the skills and confidence you need and a portfolio piece to show it.
See course dates: buff.ly/yMLViDX
#ContentDesign #UXWriting #GenAI
Reposted by Sarah Winters
Final places: 2-day GenAI course starts Wednesday
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
November 10, 2025 at 8:30 AM
Final places: 2-day GenAI course starts Wednesday
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
Join us this Wednesday, 12 November for our intensive GenAI course. Only a few places remaining at £695 inc. VAT.
Learn to harness generative AI effectively in just two days.
buff.ly/9uI2d0f
#ContentDesign #UXWriting #GenAI
Right, I need help here. Been waiting an hour and a half for a medical appointment. We all know as soon as I go to the loo, they’ll call me. Is it worth the risk?
November 7, 2025 at 6:00 PM
Right, I need help here. Been waiting an hour and a half for a medical appointment. We all know as soon as I go to the loo, they’ll call me. Is it worth the risk?
Reposted by Sarah Winters
Rich Prowse, our Director of Practice, spoke at Digital Leaders' AI Week about why content teams are essential for getting value from GenAI and how to avoid costly mistakes.
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
AI Week 2025
A Talk by Rich Prowse
buff.ly
November 7, 2025 at 5:43 PM
Rich Prowse, our Director of Practice, spoke at Digital Leaders' AI Week about why content teams are essential for getting value from GenAI and how to avoid costly mistakes.
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
buff.ly/Ea14Aj9
#ContentDesign #ContentStrategy #ContentTransformation #GenAI #ResponsibleAI
Reposted by Sarah Winters
A clear path for content careers.
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
Courses start January 2026
Get early bird pricing until 28 November 2025.
buff.ly
October 21, 2025 at 9:02 AM
A clear path for content careers.
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
The new Content Design Academy helps you move from doing the work to leading it – with practical, live courses designed by practitioners.
Take a look at the pathway:
buff.ly/oOMztSs
#ContentDesign #UXWriting #GenAI #Training
Reposted by Sarah Winters
Today, we're launching Transforming Public Services for a Modern Wales. This report sets out a clear path for the next Welsh Government to move beyond short-term fixes and deliver better, human-centred services.
#DigitalWales #PublicServiceReform
#DigitalWales #PublicServiceReform
October 10, 2025 at 1:05 PM
Today, we're launching Transforming Public Services for a Modern Wales. This report sets out a clear path for the next Welsh Government to move beyond short-term fixes and deliver better, human-centred services.
#DigitalWales #PublicServiceReform
#DigitalWales #PublicServiceReform
Yesterday, I went to the gym at lunch. First time I’ve lifted weights in years. Then I sat at my desk for 4 hours.
I am so paying for it today. 🤣
I am so paying for it today. 🤣
October 3, 2025 at 1:22 PM
Yesterday, I went to the gym at lunch. First time I’ve lifted weights in years. Then I sat at my desk for 4 hours.
I am so paying for it today. 🤣
I am so paying for it today. 🤣
Hello.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
September 18, 2025 at 11:07 AM
Hello.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
Very personal, maudlin one today.
Wanted to share some things that helped me when dealing with grief:
* there’s no rule book; just many ways to grieve,
* grief isn’t linear,
* sometimes it feels like drowning. Find something to cling on to and just float. That’s enough for today.
My co-worker today.
September 15, 2025 at 8:11 AM
My co-worker today.
At dog agility training. Lottie (huge, fluffy black puppy thing - not sure of breed), took the jump, ran through the tunnel, scampered off to the next field, jumped the barbed wire, sloshed through the swamp ditch and then came back.
8/10. Would watch again purely for the owner’s reaction.
8/10. Would watch again purely for the owner’s reaction.
September 2, 2025 at 6:22 PM
At dog agility training. Lottie (huge, fluffy black puppy thing - not sure of breed), took the jump, ran through the tunnel, scampered off to the next field, jumped the barbed wire, sloshed through the swamp ditch and then came back.
8/10. Would watch again purely for the owner’s reaction.
8/10. Would watch again purely for the owner’s reaction.
The UK Government will send a test alert to mobile phones on Sunday. This is how to switch it off: www.gov.uk/alerts/optin...
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Opting out of emergency alerts
Opting out of emergency alerts
www.gov.uk
September 1, 2025 at 3:50 PM
The UK Government will send a test alert to mobile phones on Sunday. This is how to switch it off: www.gov.uk/alerts/optin...
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Before anyone types before thinking: domestic abuse survivors may need this. If you don’t, just scroll on.
Today, I had cuddles from a horse.
Today is a very good day.
Today is a very good day.
August 30, 2025 at 12:47 PM
Today, I had cuddles from a horse.
Today is a very good day.
Today is a very good day.
We have some of the most amazing, beautiful, supportive people in this industry. People who are ready to chat and be there even when you don’t think you need them (but apparently do). I feel so grateful and blessed.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.
August 20, 2025 at 10:15 PM
We have some of the most amazing, beautiful, supportive people in this industry. People who are ready to chat and be there even when you don’t think you need them (but apparently do). I feel so grateful and blessed.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.
Here, have a pic of this year’s first corn cob to celebrate friendship with me.