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The latest digital marketing news.
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marketingnews.bsky.social
Cory Doctorow puts AI revenue at $50bn against $1tn of spending #AI #CoryDoctorow #TechNews #Investing #AdPlatforms
Cory Doctorow puts AI revenue at $50bn against $1tn of spending
US investors have 35% of stock value riding on seven AI firms, the EFF activist said on September 11. What would a burst cost the ad platforms paying for it?
ppc.land
September 27, 2026 at 11:23 AM
marketingnews.bsky.social
Explaining robots.txt #robotsTxt #SEO #webCrawlers #digitalMarketing #techExplained
Explaining robots.txt
robots.txt is a plain text file at a website's root telling crawlers which paths they may fetch. How RFC 9309 works, which crawlers obey it and where it fails.
ppc.land
September 27, 2026 at 11:23 AM
marketingnews.bsky.social
Explaining Google-Extended #GoogleExtended #RobotsTxt #GeminiTraining #SEO #DigitalMarketing
Explaining Google-Extended
Google-Extended is a robots.txt token letting sites refuse Gemini training and grounding without leaving Google Search: how it works, its limits and disputes.
ppc.land
September 27, 2026 at 11:23 AM
marketingnews.bsky.social
Explaining nosnippet #SEO #DigitalMarketing #SearchEngineOptimization #Google #ContentMarketing
Explaining nosnippet
Nosnippet is a robots rule telling search engines to show no text snippet or video preview for a page, and at Google it also keeps the text out of AI answers.
ppc.land
September 27, 2026 at 11:23 AM
marketingnews.bsky.social
Explaining noarchive #SEO #SearchEngines #DigitalMarketing #Noarchive #Bing
Explaining noarchive
Noarchive is a robots meta tag value asking search engines not to keep or show a stored copy of a page. Google dropped it in 2024; Bing now uses it for Copilot
ppc.land
September 27, 2026 at 11:23 AM
marketingnews.bsky.social
86% of AI best-product answers cite a commercial source, GetCited finds #AI #Marketing #ContentMarketing #AffiliateMarketing #Citations
86% of AI best-product answers cite a commercial source, GetCited finds
TechRadar and Forbes Advisor lead the affiliate-heavy layer behind 106,758 AI citations, and the author sells article placements. How solid is the 25.4% figure?
ppc.land
September 27, 2026 at 10:26 AM
marketingnews.bsky.social
Cloudflare drops planned Googlebot block for sites refusing AI training #Cloudflare #Googlebot #AITechnology #SEO #WebDevelopment
Cloudflare drops planned Googlebot block for sites refusing AI training
17% of Cloudflare sites block AI training; those blocks now turn into a robots.txt rule that Bing plans to honour from early 2027. What does Block cost now?
ppc.land
September 27, 2026 at 10:26 AM
marketingnews.bsky.social
Films outside the top 20 took 43% of 2025 US box office, VAB finds #BoxOffice #FilmIndustry #Cinema #MovieReleases #IndependentFilms
Films outside the top 20 took 43% of 2025 US box office, VAB finds
Some 650 smaller releases shared $3.7bn in 2025, revenue cinema ad sellers rely on. Annual grosses still trail 2019 by 24%, so how many of 15 rebuttals hold up?
ppc.land
September 27, 2026 at 10:26 AM
marketingnews.bsky.social
LegitScript tops 10,000 certified websites as health ad gatekeeper #LegitScript #HealthAdvertising #Telehealth #Pharmacy #DigitalMarketing
LegitScript tops 10,000 certified websites as health ad gatekeeper
More than 140,000 pharmacy sites logged as breaking the rules feed the checks telehealth advertisers must pass. How often is approval withdrawn after launch?
ppc.land
September 27, 2026 at 10:26 AM
marketingnews.bsky.social
Explaining consent decree #ConsentDecree #LegalTerms #CourtOrder #JudicialProcess #LawTalk
Explaining consent decree
A consent decree is a court order whose terms the parties negotiate, ending a case without trial or an admission while binding the defendant like any judgment.
ppc.land
September 27, 2026 at 10:26 AM
marketingnews.bsky.social
Explaining fin-syn #FinSyn #FCC #TelevisionHistory #MediaRegulations #Broadcasting
Explaining fin-syn
Fin-syn, the FCC's financial interest and syndication rules, barred ABC, CBS and NBC from owning or reselling most of their prime-time shows from 1970 to 1995.
ppc.land
September 27, 2026 at 9:29 AM
marketingnews.bsky.social
Ad tech's most reliable numbers this week had to be pried out by courts #AdTech #DigitalMarketing #Meta #TikTok #CourtRuling
Ad tech's most reliable numbers this week had to be pried out by courts
Copilot click data, 43.9 million Meta violations and a 120-minute TikTok cap surfaced via litigation, as platforms and vendors shipped claims nobody can test.
ppc.land
September 27, 2026 at 9:29 AM
marketingnews.bsky.social
EMARKETER forecasts 6 US TV majors by 2027, down from 10 #TVForecasts #MediaTrends #NBCUniversal #Emarketer #Advertising
EMARKETER forecasts 6 US TV majors by 2027, down from 10
NBCUniversal, No. 2 in Nielsen's July ranking at 9.2% of US TV time, is missing from the chart ad buyers share. Does it mark a return to the Big Three era?
ppc.land
September 27, 2026 at 7:35 AM
marketingnews.bsky.social
FYI: CMA would put AI assistants on a 12-slot Google choice screen #AI #ArtificialIntelligence #DigitalMarketing #SEO #UserExperience
CMA would put AI assistants on a 12-slot Google choice screen
The CMA's revised plan gives Android and Chrome users a 12-slot search choice screen, adds AI assistants, and requires clear attribution of publisher sources.
ppc.land
September 27, 2026 at 7:24 AM
marketingnews.bsky.social
Alabama caps TikTok teens at two hours a day in a $116.2m consent decree #TikTok #Alabama #SocialMedia #TeenSafety #DigitalWellness
Alabama caps TikTok teens at two hours a day in a $116.2m consent decree
Alabama's $116.2m TikTok consent decree sets a 120-minute teen daily cap, night blocks and age-estimation error limits, with $183.8m more tied to rival deals.
ppc.land
September 27, 2026 at 6:38 AM
marketingnews.bsky.social
Game: The client brief lands on four desks that never talk #GameDevelopment #PuzzleGame #ClientBrief #MarketingStrategy #CreativeThinking
Game: The client brief lands on four desks that never talk
Sixteen terms, four groups of four, and a grid where the obvious reading is usually the wrong one. The hardest group is four entirely ordinary words.
ppc.land
September 27, 2026 at 6:38 AM
marketingnews.bsky.social
Explaining share of voice #ShareOfVoice #BrandVisibility #AdvertisingMetrics #MarketingStrategy #Sponsorships
Explaining share of voice
Share of voice is a brand's portion of all advertising or visibility in its category, used to set budgets, sell sponsorships and count mentions in AI answers.
ppc.land
September 27, 2026 at 6:38 AM
marketingnews.bsky.social
Explaining closed loop #ClosedLoop #DigitalMarketing #AdTech #PPC #Advertising
Explaining closed loop
Closed loop describes an ad system in which one party sees both the ad exposure and the resulting sale, feeding the outcome back into reporting and bidding.
ppc.land
September 27, 2026 at 6:38 AM
marketingnews.bsky.social
Explaining commerce media #CommerceMedia #DigitalMarketing #Advertising #Retail #ECommerce
Explaining commerce media
Commerce media is advertising sold by firms holding shopper transaction data, from retailers to banks, airlines and delivery apps. How it works and its limits.
ppc.land
September 27, 2026 at 6:38 AM
marketingnews.bsky.social
FYI: OpenAI gains 7 Asian markets for ChatGPT ads, passing 60 countries #OpenAI #ChatGPT #AI #DigitalMarketing #PPC
OpenAI gains 7 Asian markets for ChatGPT ads, passing 60 countries
Businesses in Indonesia, Taiwan and five other markets can self-serve from day one, unlike India. OpenAI's help page lists 63 countries: when did each go live?
ppc.land
September 27, 2026 at 6:27 AM
marketingnews.bsky.social
FYI: Game: Half of this industry exists to audit the other half #Gaming #GameNight #BoardGames #PuzzleGames #GameReviews
Game: Half of this industry exists to audit the other half
Sixteen terms, four groups of four, and a Friday grid pitched at the hardest band of the week. One group is a great deal less obvious than it looks.
ppc.land
September 27, 2026 at 6:27 AM
marketingnews.bsky.social
ICYMI: Explaining digital #DigitalMarketing #OnlineAdvertising #PPC #SocialMedia #SEO
Explaining digital
Digital, in advertising, is the label for media delivered to internet-connected devices and logged by software, from search and social to streaming television.
ppc.land
September 27, 2026 at 5:57 AM
marketingnews.bsky.social
ICYMI: Netflix ad plan to reach nine EMEA countries on March 1, 2027 #Netflix #Advertising #EMEA #DigitalMarketing #AdTech
Netflix ad plan to reach nine EMEA countries on March 1, 2027
DSP buyers get Netflix pause ads next month and income targeting later, as UK ad-tier viewers pass 14 million. What is still unclear before the 2027 switch-on?
ppc.land
September 27, 2026 at 5:57 AM
marketingnews.bsky.social
ICYMI: Home security brand gains 29 points of unaided awareness in Consumable test #HomeSecurity #BrandAwareness #PodcastMarketing #ConsumerInsights #DigitalMarketing
Home security brand gains 29 points of unaided awareness in Consumable test
Monthly podcast consumers posted a 7-point favorability rise against 4 across 2,158 US adults. Did sound alone do the work, or the image and video versions?
ppc.land
September 27, 2026 at 5:57 AM
marketingnews.bsky.social
ICYMI: Full bot protection drops to 2.4% of popular websites, DataDome finds #BotProtection #DataDome #WebSecurity #AdMeasurement #AIRequests
Full bot protection drops to 2.4% of popular websites, DataDome finds
65.3% of 21,491 sites let all 10 automated test visitors through, as AI requests to login pages rose 8x in six months. What does that mean for ad measurement?
ppc.land
September 27, 2026 at 5:57 AM