#CommerceMedia
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marketingnews.bsky.social
Explaining commerce media #CommerceMedia #DigitalMarketing #Advertising #Retail #ECommerce
Explaining commerce media
Commerce media is advertising sold by firms holding shopper transaction data, from retailers to banks, airlines and delivery apps. How it works and its limits.
ppc.land
September 27, 2026 at 6:38 AM
ppc.land
Explaining commerce media #CommerceMedia #DigitalMarketing #Advertising #Retail #ECommerce
Explaining commerce media
Commerce media is advertising sold by firms holding shopper transaction data, from retailers to banks, airlines and delivery apps. How it works and its limits.
ppc.land
September 27, 2026 at 6:38 AM
ppc.land
FYI: Explaining offsite #OffsiteAdvertising #DigitalMarketing #CommerceMedia #RetailMarketing #ProgrammaticAdvertising
Explaining offsite
Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls.
ppc.land
August 27, 2026 at 7:14 PM
marketingnews.bsky.social
Albertsons brings grocery shopper data to YouTube via Google's ad suite #Albertsons #GroceryShopping #YouTubeAdvertising #DigitalMarketing #CommerceMedia
Albertsons brings grocery shopper data to YouTube via Google's ad suite
Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.
ppc.land
April 28, 2026 at 5:06 AM
ppc.land
Albertsons brings grocery shopper data to YouTube via Google's ad suite #Albertsons #GroceryShopping #YouTubeAdvertising #DigitalMarketing #CommerceMedia
Albertsons brings grocery shopper data to YouTube via Google's ad suite
Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.
ppc.land
April 28, 2026 at 5:06 AM
ppc.land
Commerce media maturity lags across industries despite $1.3 trillion growth #CommerceMedia #DigitalMarketing #AdTech #Ecommerce #MarketingTrends
Commerce media maturity lags across industries despite $1.3 trillion growth
Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.
ppc.land
November 23, 2025 at 7:47 PM
ppc.land
LiveRamp pilots agentic AI to fix commerce media's workflow gap #AI #CommerceMedia #DigitalMarketing #FoodDelivery #Retail
LiveRamp pilots agentic AI to fix commerce media's workflow gap
LiveRamp today launched agentic AI pilots for food delivery, big box retail, and grocery commerce media to fix fragmented workflows and weak ROAS visibility.
ppc.land
June 22, 2026 at 5:56 PM
ppc.land
ICYMI: Koddi brings its commerce media network inside Search Ads 360 #DigitalMarketing #RetailMedia #SearchAds #CommerceMedia #PPC
Koddi brings its commerce media network inside Search Ads 360
Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows.
ppc.land
June 19, 2026 at 6:38 AM
ppc.land
FYI: AI shortlists are commerce media's next paid placement battle #AI #CommerceMedia #DigitalMarketing #PPC #MarketingStrategy
AI shortlists are commerce media's next paid placement battle
Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026.
ppc.land
June 17, 2026 at 7:03 PM
marketingnews.bsky.social
ICYMI: Koddi brings its commerce media network inside Search Ads 360 #DigitalMarketing #RetailMedia #SearchAds #CommerceMedia #PPC
Koddi brings its commerce media network inside Search Ads 360
Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows.
ppc.land
June 19, 2026 at 6:38 AM
ppc.land
FYI: MetaRouter: the hidden engine inside Google's Kroger ad deal #MetaRouter #GoogleAds #Kroger #CommerceMedia #DigitalMarketing
MetaRouter: the hidden engine inside Google's Kroger ad deal
MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.
ppc.land
March 28, 2026 at 2:33 PM
jamesclarkeca.bsky.social
Commerce media is earning a structural role in the media mix. At eMarketer's Ad Buyer Strategies Summit, I shared how we’re approaching it at Newell Brands.

#EMARKETERSummit #Media #Marketing

www.linkedin.com/posts/james-...
#commercemedia #retailmedia #emarketersummit #mediastrategy | James Clarke
Last week at the EMARKETER Ad Buyer Strategies Summit in New York, I joined a panel discussion alongside Jason Colon and Dr. Mark Grether moderated by Suzy Davidkhanian on where commerce media truly b...
www.linkedin.com
May 19, 2026 at 5:37 PM
ramdanav.bsky.social
Retail Media Network and Monetization Platform 2026: Market Trends and Competitive Analysis

qksgroup.com/market-resea...

#RetailMediaNetwork #RetailMedia #RetailMediaMonetization #RetailMediaPlatform #CommerceMedia #RetailAdvertising #RetailTechnology #RetailAnalytics
SPARK Matrix™: Retail Media Network and Monetization Platform (RMNMP), Q2 2026
Explore the Unified Retail Commerce Platform market in 2026 with vendor comparisons, technology insights, and competitive analysis.
qksgroup.com
September 17, 2026 at 6:22 AM
marketingnews.bsky.social
FYI: Explaining offsite #OffsiteAdvertising #DigitalMarketing #CommerceMedia #RetailMarketing #ProgrammaticAdvertising
Explaining offsite
Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls.
ppc.land
August 27, 2026 at 7:14 PM
ramdanav.bsky.social
Retail Media Network and Monetization Platform (RMNMP): Market Trends and Future Outlook

qksgroup.com/market-resea...

#RetailMediaNetwork #RMNMP #RetailMedia #RetailMediaMonetization #RetailMediaPlatform #RetailMediaAdvertising #CommerceMedia #RetailTechnology #SPARKMatrix #QKSGroup
SPARK Matrix™: Retail Media Network and Monetization Platform (RMNMP), Q2 2026
Explore the Unified Retail Commerce Platform market in 2026 with vendor comparisons, technology insights, and competitive analysis.
qksgroup.com
August 27, 2026 at 6:28 AM
marketingnews.bsky.social
ICYMI: Explaining offsite #OffsiteAdvertising #DigitalMarketing #CommerceMedia #RetailMarketing #AdTech
Explaining offsite
Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls.
ppc.land
August 25, 2026 at 7:13 PM
ppc.land
ICYMI: Explaining offsite #OffsiteAdvertising #DigitalMarketing #CommerceMedia #RetailMarketing #AdTech
Explaining offsite
Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls.
ppc.land
August 25, 2026 at 7:13 PM
marketingnews.bsky.social
Explaining offsite #OffsiteAdvertising #CommerceMedia #RetailMarketing #DigitalAds #AdvertisingStrategy
Explaining offsite
Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls.
ppc.land
August 24, 2026 at 7:12 PM
ppc.land
Explaining offsite #OffsiteAdvertising #CommerceMedia #RetailMarketing #DigitalAds #AdvertisingStrategy
Explaining offsite
Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls.
ppc.land
August 24, 2026 at 7:12 PM
ramdanav.bsky.social
AdTech Platform Market 2026: AI Trends, Vendor Analysis & Future Outlook

qksgroup.com/market-resea...

#AdTechPlatform #AdTech #ProgrammaticAdvertising #DigitalAdvertising #RetailMedia #CTVAdvertising #CommerceMedia #ArtificialIntelligence #GenerativeAI #SPARKMatrix #QKSGroup
August 3, 2026 at 6:02 AM
ppc.land
FYI: GIPHY gains commerce media targeting across 10 billion daily GIFs #GIPHY #CommerceMedia #GIFs #BrandMarketing #DigitalMarketing
GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
ppc.land
July 23, 2026 at 11:09 AM
marketingnews.bsky.social
FYI: GIPHY gains commerce media targeting across 10 billion daily GIFs #GIPHY #CommerceMedia #GIFs #BrandMarketing #DigitalMarketing
GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
ppc.land
July 23, 2026 at 11:09 AM
marketingnews.bsky.social
ICYMI: GIPHY gains commerce media targeting across 10 billion daily GIFs #GIPHY #CommerceMedia #GIFs #DigitalMarketing #BrandCampaigns
GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
ppc.land
July 21, 2026 at 11:08 AM
ppc.land
ICYMI: GIPHY gains commerce media targeting across 10 billion daily GIFs #GIPHY #CommerceMedia #GIFs #DigitalMarketing #BrandCampaigns
GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
ppc.land
July 21, 2026 at 11:07 AM
marketingnews.bsky.social
GIPHY gains commerce media targeting across 10 billion daily GIFs #GIPHY #CommerceMedia #DigitalMarketing #GIFs #BrandCampaigns
GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
ppc.land
July 20, 2026 at 11:06 AM