#ProgrammaticAdvertising
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amostofian.bsky.social
New programmatic infrastructure promises cost savings in #ProgrammaticAdvertising. But who actually captures the value?

My take on containerized bidding, #AgenticAdvertising and why #AdTech efficiency should translate into measurable gains for advertisers.

lnkd.in/p/eRA7nTV2
#programmaticadvertising #adtech #agenticadvertising | Ali Reza Amirmostofian
The new programmatic infrastructure promises cost savings. 𝗜'𝗺 𝗹𝗲𝘀𝘀 𝘀𝘂𝗿𝗲 𝘄𝗵𝗼 𝗴𝗲𝘁𝘀 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘁𝗵𝗲𝗺. In #ProgrammaticAdvertising, IAB Tech Lab's ARTF standard enables containerized services in the bidstre...
lnkd.in
November 8, 2026 at 8:32 PM
marketingnews.bsky.social
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 8, 2026 at 9:47 AM
marketingnews.bsky.social
FYI: JCDecaux beats Q3 target as programmatic revenue climbs 37.5% #JCDecaux #ProgrammaticAdvertising #DigitalScreens #OutdoorAdvertising #RevenueGrowth
JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
Digital screens took 45.4% of €1,010.5m in Q3 revenue, up from 41.8%, changing how outdoor ads are bought. Can Q4 guidance of around 6% organic growth hold?
ppc.land
November 7, 2026 at 9:19 PM
ppc.land
FYI: JCDecaux beats Q3 target as programmatic revenue climbs 37.5% #JCDecaux #ProgrammaticAdvertising #DigitalScreens #OutdoorAdvertising #RevenueGrowth
JCDecaux beats Q3 target as programmatic revenue climbs 37.5%
Digital screens took 45.4% of €1,010.5m in Q3 revenue, up from 41.8%, changing how outdoor ads are bought. Can Q4 guidance of around 6% organic growth hold?
ppc.land
November 7, 2026 at 9:19 PM
ppc.land
ICYMI: Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #AdTech #ProgrammaticAdvertising #CTV #InAppAdvertising
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 9, 2026 at 9:49 AM
marketingnews.bsky.social
ICYMI: Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #AdTech #ProgrammaticAdvertising #CTV #InAppAdvertising
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 9, 2026 at 9:48 AM
ppc.land
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 8, 2026 at 9:48 AM
ppc.land
FYI: Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #CTV #VideoAds #ProgrammaticAdvertising
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 6, 2026 at 10:30 PM
marketingnews.bsky.social
FYI: Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #CTV #VideoAds #ProgrammaticAdvertising
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 6, 2026 at 10:30 PM
ppc.land
ICYMI: Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #VideoAds #CTV #ProgrammaticAdvertising
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 4, 2026 at 10:29 PM
marketingnews.bsky.social
ICYMI: Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #VideoAds #CTV #ProgrammaticAdvertising
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 4, 2026 at 10:29 PM
ppc.land
Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #ProgrammaticAdvertising #CTV #VideoAds
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 3, 2026 at 10:28 PM
marketingnews.bsky.social
Roku ad revenue gains 23% to $727m as average impression price drops 7% #Roku #AdRevenue #ProgrammaticAdvertising #CTV #VideoAds
Roku ad revenue gains 23% to $727m as average impression price drops 7%
Video ad impressions rose 33% and over 80% of in-stream ads ran programmatically for CTV buyers. Will Roku stay open to every DSP once FOX owns the platform?
ppc.land
November 3, 2026 at 10:28 PM
ppc.land
FYI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #MarketingStrategy #AdvertisingTrends
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
November 1, 2026 at 12:26 PM
marketingnews.bsky.social
FYI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #MarketingStrategy #AdvertisingTrends
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
November 1, 2026 at 12:26 PM
marketingnews.bsky.social
ICYMI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #VIOOH #AdTech
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 30, 2026 at 12:25 PM
ppc.land
ICYMI: VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutdoorAdvertising #VIOOH #AdTech
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 30, 2026 at 12:25 PM
marketingnews.bsky.social
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutOfHomeAdvertising #AdTech #OutdoorAdvertising
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 29, 2026 at 12:24 PM
ppc.land
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically #DigitalBillboards #ProgrammaticAdvertising #OutOfHomeAdvertising #AdTech #OutdoorAdvertising
VIOOH gains 460 Adams Outdoor digital billboards to sell programmatically
Roadside screens in 14 states claim 4.9bn monthly impressions, or 10.7m each, for buyers from Charlotte to Pittsburgh. Why is that 4.5 times OUTFRONT's rate?
ppc.land
October 29, 2026 at 12:24 PM
marketingnews.bsky.social
FYI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 27, 2026 at 9:16 PM
ppc.land
FYI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 27, 2026 at 9:15 PM
marketingnews.bsky.social
ICYMI: Ad Context Protocol #AdTech #DigitalMarketing #AI #ProgrammaticAdvertising #MediaBuying
Ad Context Protocol
Ad Context Protocol (AdCP) is an open standard that lets AI agents discover inventory, buy media and send creatives across ad platforms through shared tasks.
ppc.land
October 25, 2026 at 9:16 PM
ppc.land
ICYMI: Ad Context Protocol #AdTech #DigitalMarketing #AI #ProgrammaticAdvertising #MediaBuying
Ad Context Protocol
Ad Context Protocol (AdCP) is an open standard that lets AI agents discover inventory, buy media and send creatives across ad platforms through shared tasks.
ppc.land
October 25, 2026 at 9:15 PM
conduitdigital.bsky.social
35x greater time-on-site, through programmatic. For the Wisconsin Beef Council, hand-picked display inventory brought in visitors who stayed.

conduitdigital.us/case-studies/wisconsin-beef-council

#WhiteLabelMarketing #ProgrammaticAdvertising #DigitalMarketing #CaseStudy #MarketingROI
October 25, 2026 at 12:00 AM
ppc.land
ICYMI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 25, 2026 at 9:15 PM