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marketingnews.bsky.social
Carvertise and Azira link rideshare ads to verified tourism visits #RideshareMarketing #Tourism #DigitalAdvertising #OutOfHomeAdvertising #ROI
Carvertise and Azira link rideshare ads to verified tourism visits
Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns.
ppc.land
June 2, 2026 at 5:14 PM
ppc.land
MRC opens public comment for out-of-home audience measurement standards phase 2 #OutOfHomeAdvertising #AudienceMeasurement #MediaRatingCouncil #Standardization #Marketing
MRC opens public comment for out-of-home audience measurement standards phase 2
Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.
ppc.land
August 5, 2025 at 5:50 AM
ppc.land
ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics
US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
ppc.land
March 10, 2026 at 8:26 PM
worldoohorg.bsky.social
WOO Europe Forum: Moleskine's Anna Meneguzzo presents from OOH to digital impact O-OH! #dooh #outofhome #outofhomeadvertising #digitaloutofhome
www.worldooh.org/news/anna-me...
Anna Meneguzzo on from OOH to digital impact O-OH!
Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan from November 4-6.
www.worldooh.org
November 25, 2024 at 12:00 PM
ppc.land
ICYMI: Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #PublicScreens #OutOfHomeAdvertising
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
August 31, 2026 at 5:30 PM
marketingnews.bsky.social
ICYMI: Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #PublicScreens #OutOfHomeAdvertising
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
August 31, 2026 at 5:30 PM
ppc.land
Carvertise and Azira link rideshare ads to verified tourism visits #RideshareMarketing #Tourism #DigitalAdvertising #OutOfHomeAdvertising #ROI
Carvertise and Azira link rideshare ads to verified tourism visits
Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns.
ppc.land
June 2, 2026 at 5:14 PM
ppc.land
Broadsign acquires Place Exchange in out-of-home consolidation deal #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy
Broadsign acquires Place Exchange in out-of-home consolidation deal
Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.
ppc.land
November 25, 2025 at 8:43 PM
ppc.land
JCDecaux India unlocks programmatic targeting at Bengaluru International Airport #JCDecaux #ProgrammaticAdvertising #BengaluruAirport #DigitalMarketing #OutOfHomeAdvertising
JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.
ppc.land
August 5, 2025 at 4:34 AM
ppc.land
ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #Acquisition #OutOfHomeAdvertising #MediaIndustry
Bauer Media completes acquisition of Clear Channel Europe-North for $625 million
Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.
ppc.land
April 5, 2025 at 6:14 PM
ppc.land
ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #MediaAcquisition #OutOfHomeAdvertising #Advertising
Bauer Media completes acquisition of Clear Channel Europe-North for $625 million
Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.
ppc.land
April 3, 2025 at 6:13 PM
ppc.land
ICYMI: Broadsign debuts AI tool for out-of-home ad creative approvals: New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025. #Broadsign #AI #OutOfHomeAdvertising #CreativeApproval #AdTech
Broadsign debuts AI tool for out-of-home ad creative approvals
New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.
ppc.land
February 6, 2025 at 8:00 PM
ppc.land
ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices: Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations… #DigitalMarketing #OutOfHomeAdvertising #ProgrammaticAdvertising #OfficeMarketing #VIOOH
ECN and VIOOH partnership brings programmatic digital out-of-home to European offices
Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.
ppc.land
January 11, 2025 at 6:25 PM
marketingnews.bsky.social
ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics
US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
ppc.land
March 10, 2026 at 8:26 PM
marketingnews.bsky.social
Broadsign acquires Place Exchange in out-of-home consolidation deal #OutOfHomeAdvertising #ProgrammaticAdvertising #DigitalSignage #AdvertisingTechnology #MarketingStrategy
Broadsign acquires Place Exchange in out-of-home consolidation deal
Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.
ppc.land
November 25, 2025 at 8:43 PM
marketingnews.bsky.social
MRC opens public comment for out-of-home audience measurement standards phase 2 #OutOfHomeAdvertising #AudienceMeasurement #MediaRatingCouncil #Standardization #Marketing
MRC opens public comment for out-of-home audience measurement standards phase 2
Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.
ppc.land
August 5, 2025 at 5:50 AM
marketingnews.bsky.social
JCDecaux India unlocks programmatic targeting at Bengaluru International Airport #JCDecaux #ProgrammaticAdvertising #BengaluruAirport #DigitalMarketing #OutOfHomeAdvertising
JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.
ppc.land
August 5, 2025 at 4:34 AM
marketingnews.bsky.social
ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #Acquisition #OutOfHomeAdvertising #MediaIndustry
Bauer Media completes acquisition of Clear Channel Europe-North for $625 million
Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.
ppc.land
April 5, 2025 at 6:14 PM
marketingnews.bsky.social
ICYMI: Bauer Media completes acquisition of Clear Channel Europe-North for $625 million #BauerMedia #ClearChannel #MediaAcquisition #OutOfHomeAdvertising #Advertising
Bauer Media completes acquisition of Clear Channel Europe-North for $625 million
Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.
ppc.land
April 3, 2025 at 6:13 PM
marketingnews.bsky.social
ICYMI: Broadsign debuts AI tool for out-of-home ad creative approvals #Broadsign #AI #OutOfHomeAdvertising #CreativeApproval #AdTech
Broadsign debuts AI tool for out-of-home ad creative approvals
New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.
ppc.land
February 6, 2025 at 8:00 PM
marketingnews.bsky.social
ICYMI: ECN and VIOOH partnership brings programmatic digital out-of-home to European offices #DigitalMarketing #OutOfHomeAdvertising #ProgrammaticAdvertising #OfficeMarketing #VIOOH
ECN and VIOOH partnership brings programmatic digital out-of-home to European offices
Major digital out-of-home advertising partnership announced today adds 870 screens across premium office locations in Europe.
ppc.land
January 11, 2025 at 6:25 PM
worldoohorg.bsky.social
All content and videos of presentations from the World Out of Home Organization Europe Forum, held in Milan earlier this month is now available to download for delegates and WOO members. #'dooh #outofhomeadvertising #ooh #outofhome
www.worldooh.org
The World Out of Home Organization
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies
www.worldooh.org
November 25, 2024 at 9:47 PM