#DigitalOutOfHome
LightNews LightNews
marketingnews.bsky.social
Stroer Q1 2026: DOOH grows 12% as digital ad market struggles #DigitalOutOfHome #DOOH #AdvertisingTrends #ProgrammaticAdvertising #DigitalMarketing
Stroer Q1 2026: DOOH grows 12% as digital ad market struggles
Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market.
ppc.land
May 14, 2026 at 4:17 PM
splitrun.bsky.social
Kia’s DOOH campaign used AI to target EV drivers in real time, boosting awareness by 517% and driving 8% more sales. The future of car ads is here.

#KiaEV9 #DigitalOutOfHome #FutureOfAdvertising #EVmarketing #SustainableMobility #splitrun
May 9, 2025 at 1:43 PM
ppc.land
VIOOH adds Abode Media's residential screens to programmatic DOOH #ProgrammaticDOOH #DigitalOutOfHome #VIOOH #AbodeMedia #Advertising
VIOOH adds Abode Media's residential screens to programmatic DOOH
VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham.
ppc.land
May 6, 2026 at 10:40 AM
marketingnews.bsky.social
VIOOH adds Abode Media's residential screens to programmatic DOOH #ProgrammaticDOOH #DigitalOutOfHome #VIOOH #AbodeMedia #Advertising
VIOOH adds Abode Media's residential screens to programmatic DOOH
VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham.
ppc.land
May 6, 2026 at 10:42 AM
ppc.land
Vistar Media's DOOH playbook for back-to-school season's $85B opportunity #DOOH #BackToSchool #RetailMarketing #AdvertisingStrategy #DigitalOutOfHome
Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
ppc.land
May 12, 2026 at 6:42 PM
ppc.land
ICYMI: Former Teads executive returns to VIOOH as product chief: Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise. #AdTech #DigitalMarketing #MachineLearning #DigitalOutOfHome #VIOOH
Former Teads executive returns to VIOOH as product chief
Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.
ppc.land
February 13, 2025 at 6:51 AM
worldoohorg.bsky.social
WOO Europe Forum: Moleskine's Anna Meneguzzo presents from OOH to digital impact O-OH! #dooh #outofhome #outofhomeadvertising #digitaloutofhome
www.worldooh.org/news/anna-me...
Anna Meneguzzo on from OOH to digital impact O-OH!
Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan from November 4-6.
www.worldooh.org
November 25, 2024 at 12:00 PM
ridepixel.bsky.social
Transform your advertising with RidePixel! 🚐

Showcase your brand in 4K on luxury shuttles across North Jersey and NYC. Turn your ad into a mobile masterpiece.

👉 Elevate your brand with us. #RidePixel #DigitalOutOfHome #DOOH
September 14, 2026 at 12:03 PM
ridepixel.bsky.social
Could your commute boost local biz? 🚍 RidePixel is now in North Jersey & NYC Metro, turning luxury shuttles into 4K ad spaces. Capture attention with 15 mins of impactful screen time. Ready to elevate your brand? Intro rates end soon! #RidePixel #NJMarketing #DOOH #DigitalOutOfHome
September 9, 2026 at 12:03 PM
ppc.land
FYI: Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #PublicScreens #OutdoorAdvertising
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
September 2, 2026 at 5:30 PM
marketingnews.bsky.social
FYI: Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #PublicScreens #OutdoorAdvertising
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
September 2, 2026 at 5:30 PM
ppc.land
ICYMI: Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #PublicScreens #OutOfHomeAdvertising
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
August 31, 2026 at 5:30 PM
marketingnews.bsky.social
ICYMI: Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #PublicScreens #OutOfHomeAdvertising
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
August 31, 2026 at 5:30 PM
ppc.land
Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #Media #PublicScreens
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
August 30, 2026 at 5:29 PM
marketingnews.bsky.social
Explaining digital out-of-home #DigitalOutOfHome #DOOH #Advertising #Media #PublicScreens
Explaining digital out-of-home
Digital out-of-home (DOOH) is advertising shown on public screens, sold and measured differently from web ads since one ad play can reach many people at once.
ppc.land
August 30, 2026 at 5:29 PM
ppc.land
FYI: Big Happy becomes first Veridooh partner to sell DOOH on verified CPM #DigitalOutOfHome #DOOH #Advertising #Marketing #VerifiedCPM
Big Happy becomes first Veridooh partner to sell DOOH on verified CPM
Advertisers on US campaigns pay only for plays Veridooh validates, or stay on standard CPM. Whether rival platforms match the pricing is the open question.
ppc.land
August 28, 2026 at 6:01 PM
marketingnews.bsky.social
FYI: Big Happy becomes first Veridooh partner to sell DOOH on verified CPM #DigitalOutOfHome #DOOH #Advertising #Marketing #VerifiedCPM
Big Happy becomes first Veridooh partner to sell DOOH on verified CPM
Advertisers on US campaigns pay only for plays Veridooh validates, or stay on standard CPM. Whether rival platforms match the pricing is the open question.
ppc.land
August 28, 2026 at 6:01 PM
ppc.land
ICYMI: Big Happy becomes first Veridooh partner to sell DOOH on verified CPM #DigitalOutOfHome #DOOH #Advertising #Marketing #CPM
Big Happy becomes first Veridooh partner to sell DOOH on verified CPM
Advertisers on US campaigns pay only for plays Veridooh validates, or stay on standard CPM. Whether rival platforms match the pricing is the open question.
ppc.land
August 26, 2026 at 5:59 PM
marketingnews.bsky.social
ICYMI: Big Happy becomes first Veridooh partner to sell DOOH on verified CPM #DigitalOutOfHome #DOOH #Advertising #Marketing #CPM
Big Happy becomes first Veridooh partner to sell DOOH on verified CPM
Advertisers on US campaigns pay only for plays Veridooh validates, or stay on standard CPM. Whether rival platforms match the pricing is the open question.
ppc.land
August 26, 2026 at 6:00 PM
marketingnews.bsky.social
Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3% #DigitalOutOfHome #ProgrammaticAdvertising #Ströer #OOH #MarketingTrends
Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%
Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it?
ppc.land
August 13, 2026 at 11:34 AM
ppc.land
Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3% #DigitalOutOfHome #ProgrammaticAdvertising #Ströer #OOH #MarketingTrends
Ströer DOOH gains 24.3% in Q2 while classic OOH revenue drops 1.3%
Programmatic screens grew 45% in the quarter for German buyers, while the data unit's earnings fell 43.6%. Full-year guidance holds, but can digital carry it?
ppc.land
August 13, 2026 at 11:34 AM
ppc.land
ICYMI: VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal #DigitalOutOfHome #GymMarketing #FitnessIndustry #Brazil #Advertising
VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal
Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.
ppc.land
July 29, 2026 at 9:40 AM
marketingnews.bsky.social
ICYMI: VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal #DigitalOutOfHome #GymMarketing #FitnessIndustry #Brazil #Advertising
VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal
Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.
ppc.land
July 29, 2026 at 9:40 AM
ppc.land
VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal #DOOH #DigitalOutOfHome #Brazil #Advertising #GymMarketing
VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal
Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.
ppc.land
July 28, 2026 at 9:39 AM
marketingnews.bsky.social
VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal #DOOH #DigitalOutOfHome #Brazil #Advertising #GymMarketing
VIOOH gains 7,680 gym and salon screens in Brazil through b.drops deal
Gyms supply 6,241 screens and 159 million monthly impressions across the network, 5% of Brazil's DOOH market. It is the second network VIOOH calls 5% there.
ppc.land
July 28, 2026 at 9:39 AM