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marctechjohn.bsky.social
The Strategic Risks of Treating Martech as a Functional Purchase

read more : www.martechcube.com/the-strategi...

#MartechStrategy #MarTechplatforms #martechcube #martech #martechnews #martecharticles #marketingtechnology
November 3, 2026 at 7:09 AM
reveela.com
Marketing has changed. Your tools should too. Reveela connects search, AI discovery, social, content and digital PR in one platform, shaped by real marketing experience and feedback. See what we’re building: https://www.reveela.com ##MarketingTechnology
October 29, 2026 at 2:00 PM
marketingnews.bsky.social
FYI: Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms #DigitalMarketing #Advertising #DataSolutions #ConsentBasedID #MarketingTechnology
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
ppc.land
October 29, 2026 at 8:45 PM
ppc.land
FYI: Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms #DigitalMarketing #Advertising #DataSolutions #ConsentBasedID #MarketingTechnology
Ströer's OS Data Solutions adds Utiq telco ID to audiences on 3 platforms
Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.
ppc.land
October 29, 2026 at 8:45 PM
marctechjohn.bsky.social
Decision Intelligence in Next-Generation Marketing Technology

read more : www.martechcube.com/next-generat...

#DecisionIntelligence #NextGenMarTech #martechcube #martech #martechnews #martecharticles #marketingtechnology
October 28, 2026 at 8:32 AM
ppc.land
ICYMI: Teads says AI cuts troubleshooting time from 15 minutes to under 60 seconds #Teads #AI #MarketingTechnology #DigitalMarketing #AdTech
Teads says AI cuts troubleshooting time from 15 minutes to under 60 seconds
Agencies in a closed beta can pull Teads reach forecasts into Claude, Gemini Enterprise and Copilot via MCP. Wider access is due by end-2026, but on what terms?
ppc.land
October 30, 2026 at 1:21 PM
marketingnews.bsky.social
ICYMI: Teads says AI cuts troubleshooting time from 15 minutes to under 60 seconds #Teads #AI #MarketingTechnology #DigitalMarketing #AdTech
Teads says AI cuts troubleshooting time from 15 minutes to under 60 seconds
Agencies in a closed beta can pull Teads reach forecasts into Claude, Gemini Enterprise and Copilot via MCP. Wider access is due by end-2026, but on what terms?
ppc.land
October 30, 2026 at 1:21 PM
marctechjohn.bsky.social
The Emerging Role of Spatial Computing in Brand Experiences

read more : www.martechcube.com/spatial-comp...

#SpatialComputing #BrandExperiences #martechcube #martech #martechnews #martecharticles #marketingtechnology
October 27, 2026 at 8:39 AM
marctechjohn.bsky.social
The Limits of Last-Touch Attribution in Complex B2B Buying Journeys

read more : www.martechcube.com/the-limits-o...

#B2BMarketing #LastTouchAttribution #martechcube #martech #martechnews #martecharticles #marketingtechnology
October 26, 2026 at 8:21 AM
marctechjohn.bsky.social
How Incrementality Testing Is Changing Martech Measurement

read more : www.martechcube.com/incrementali...

#IncrementalityTesting #MartechMeasurement #martechcube #martech #martechnews #martecharticles #marketingtechnology
October 23, 2026 at 7:19 AM
marctechjohn.bsky.social
The Future of Marketing Analytics in a World Without Third-Party Cookies

read more : www.martechcube.com/the-future-o...

#MarketingAnalytics #ThirdPartyCookies #martechcube #martech #martechnews #martecharticles #marketingtechnology
October 22, 2026 at 8:53 AM
marketingnews.bsky.social
ICYMI: Google turns on PMax image extraction by default from December 4 #GoogleUpdates #PerformanceMax #DigitalMarketing #PMax #MarketingTechnology
Google turns on PMax image extraction by default from December 4
Account-level Dynamic images settings stop protecting new Performance Max campaigns, so API tools must now send OPTED_OUT. What happens to existing campaigns?
ppc.land
October 22, 2026 at 10:04 PM
ppc.land
ICYMI: Google turns on PMax image extraction by default from December 4 #GoogleUpdates #PerformanceMax #DigitalMarketing #PMax #MarketingTechnology
Google turns on PMax image extraction by default from December 4
Account-level Dynamic images settings stop protecting new Performance Max campaigns, so API tools must now send OPTED_OUT. What happens to existing campaigns?
ppc.land
October 22, 2026 at 10:03 PM
marctechjohn.bsky.social
The Role of Synthetic Data in Training Next-Generation Marketing Models

read more : www.martechcube.com/the-role-of-...

#SyntheticData #MarketingModels #martechcube #martech #martechnews #martecharticles #marketingtechnology
October 21, 2026 at 9:15 AM
marctechjohn.bsky.social
How AI Agents Will Reshape CRM, MAPs, CDPs, and Marketing Operations

read more : www.martechcube.com/ai-agents-in...

#MarketingOperations #AIAgents #martechcube #martech #martechnews #martecharticles #marketingtechnology
October 19, 2026 at 8:14 AM
marketingnews.bsky.social
ICYMI: Explaining creative agent #CreativeAgent #AIMarketing #AdCreative #DigitalAdvertising #MarketingTechnology
Explaining creative agent
A creative agent is AI software that builds, adapts, previews or serves ad creative on request, a role formalised in the Ad Context Protocol since late 2025.
ppc.land
October 15, 2026 at 9:00 PM
ppc.land
ICYMI: Explaining creative agent #CreativeAgent #AIMarketing #AdCreative #DigitalAdvertising #MarketingTechnology
Explaining creative agent
A creative agent is AI software that builds, adapts, previews or serves ad creative on request, a role formalised in the Ad Context Protocol since late 2025.
ppc.land
October 15, 2026 at 9:00 PM
ppc.land
FYI: Bannerflow now scores ads for attention before any budget is spent #DigitalMarketing #Advertising #BannerAds #AttentionScore #MarketingTechnology
Bannerflow now scores ads for attention before any budget is spent
Attention heatmaps and clarity scores join image tools and plain-language feed setup in one suite. Still missing: release dates, pricing and proof scores work.
ppc.land
October 15, 2026 at 4:48 PM
marketingnews.bsky.social
FYI: Bannerflow now scores ads for attention before any budget is spent #DigitalMarketing #Advertising #BannerAds #AttentionScore #MarketingTechnology
Bannerflow now scores ads for attention before any budget is spent
Attention heatmaps and clarity scores join image tools and plain-language feed setup in one suite. Still missing: release dates, pricing and proof scores work.
ppc.land
October 15, 2026 at 4:47 PM
marctechjohn.bsky.social
Why Martech ROI Is Becoming Harder to Prove

read more : www.martechcube.com/martech-roi/

#MartechROI #MarketingTechnology #martechcube #martech #martechnews #martecharticles
October 6, 2026 at 11:29 AM
marketingnews.bsky.social
FYI: Explaining data enrichment #DataEnrichment #CustomerData #BigData #DataAnalysis #MarketingTechnology
Explaining data enrichment
Data enrichment is the practice of appending attributes from outside sources, such as demographics or company details, to customer records or bid requests.
ppc.land
September 29, 2026 at 4:26 PM
ppc.land
FYI: Explaining data enrichment #DataEnrichment #CustomerData #BigData #DataAnalysis #MarketingTechnology
Explaining data enrichment
Data enrichment is the practice of appending attributes from outside sources, such as demographics or company details, to customer records or bid requests.
ppc.land
September 29, 2026 at 4:24 PM
ppc.land
FYI: Explaining martech #Martech #MarketingTechnology #DigitalMarketing #CustomerData #MarketingAutomation
Explaining martech
Martech, short for marketing technology, is the software marketers use to hold customer data, send messages, publish content and measure how campaigns perform.
ppc.land
September 28, 2026 at 2:45 PM
marketingnews.bsky.social
FYI: Explaining martech #Martech #MarketingTechnology #DigitalMarketing #CustomerData #MarketingAutomation
Explaining martech
Martech, short for marketing technology, is the software marketers use to hold customer data, send messages, publish content and measure how campaigns perform.
ppc.land
September 28, 2026 at 2:45 PM
ppc.land
ICYMI: Explaining martech #Martech #MarketingTechnology #DigitalMarketing #CustomerData #MarketingAutomation
Explaining martech
Martech, short for marketing technology, is the software marketers use to hold customer data, send messages, publish content and measure how campaigns perform.
ppc.land
September 26, 2026 at 2:44 PM