New research suggests printed advertising is outperforming online marketingWe're surr...

Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?

Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?

World Cup ads that kept airing after the final drew a 43% stronger response, yet just 19% of 233 debuts did so. Can a search spike stand in for future sales?

World Cup ads that kept airing after the final drew a 43% stronger response, yet just 19% of 233 debuts did so. Can a search spike stand in for future sales?

Get 10 strategic poll ideas for Facebook agencies to validate campaigns, test messaging & guide strategy. Boost your 2026 content plan with these insights.

Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets?

Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets?

San Francisco, California--(Newsfile Corp. - August 31, 2026) - Noble, an offsite platform that places brand mentions in the sources AI cites, has published new research identifying a threshold at which AI search visibility starts to hold instead of fading. The company describes the findings as a preliminary look at the pattern, based on live mentions tracked from January to May 2026.Only about a quarter of brands with one to three mentions kept their visibility gains through the study window....

Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets?

Structural estimation across four geo-experiments landed on 4.14x against a true 4.20x, while oracle controls still read 8.41x. What breaks in real budgets?

Negotiation and contracting rank first as a chance to cut waste for 60% of the 78 client-side marketers surveyed. Bundled agency fees stay the harder problem.

Negotiation and contracting rank first as a chance to cut waste for 60% of the 78 client-side marketers surveyed. Bundled agency fees stay the harder problem.

The 3,000-person UK study found regional AI accents lifted brand recommendation to 33% versus 10% for human voice, a gap most advertisers cannot ignore now.

Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.

A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%.

Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.

Adobe Firefly and Acrobat research scores 1,000 marketer prompts, finds average C grade with no A scores, revealing a gap between confidence and actual skill.

Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web.

IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation.

Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.