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marketingnews.bsky.social
ICYMI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #DigitalMarketing #AdTech #IPTargeting #Advertising
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 19, 2026 at 7:55 AM
ppc.land
ICYMI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #DigitalMarketing #AdTech #IPTargeting #Advertising
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 19, 2026 at 7:55 AM
marketingnews.bsky.social
FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 21, 2026 at 7:56 AM
ppc.land
FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 21, 2026 at 7:56 AM
ppc.land
ICYMI: Google restores the IP octet that powers B2B account targeting in AdSense #GoogleAds #AdSense #B2BMarketing #DigitalMarketing #IPTargeting
Google restores the IP octet that powers B2B account targeting in AdSense
A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default.
ppc.land
June 4, 2026 at 5:37 AM
marketingnews.bsky.social
ICYMI: Google restores the IP octet that powers B2B account targeting in AdSense #GoogleAds #AdSense #B2BMarketing #DigitalMarketing #IPTargeting
Google restores the IP octet that powers B2B account targeting in AdSense
A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default.
ppc.land
June 4, 2026 at 5:37 AM
marketingnews.bsky.social
IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #DigitalMarketing #AdTech #IPtargeting #DataAnalytics
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 18, 2026 at 7:54 AM
ppc.land
IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #DigitalMarketing #AdTech #IPtargeting #DataAnalytics
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 18, 2026 at 7:54 AM
ppc.land
IP address targeting proves 87% inaccurate for household advertising #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch
IP address targeting proves 87% inaccurate for household advertising
Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.
ppc.land
November 5, 2025 at 5:21 PM
marketingnews.bsky.social
IP address targeting proves 87% inaccurate for household advertising #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch
IP address targeting proves 87% inaccurate for household advertising
Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.
ppc.land
November 5, 2025 at 5:21 PM