#DataWaste
FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 21, 2026 at 7:56 AM
FYI: IP-based CTV targeting fails 3 in 4 times, Adstra study finds #CTV #Advertising #DigitalMarketing #DataWaste #IPTargeting
IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
ppc.land
July 21, 2026 at 7:56 AM
the injection of Suggestions where search results used to live (a major push in the last 10 yrs of tech) has created a sort of "cloud" of nebulous signs which constellate Around a given search term but Never prioritize Serving results directly: too efficient, too time-saving, not enough datawaste
July 11, 2026 at 12:40 PM
Dijital cihazın görünmez bir veri mezarlığına mı dönüşüyor? Yıllık 1.2 trilyon fotoğraf/video görüntülenmiyor! Enerji, maliyet ve zihin sağlığımıza etkisi büyük. Temizle! - #DigitalDetox #DataWaste #DataCleanup #GreenTech #AIforData
May 1, 2026 at 7:01 AM