Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 8, 2026 at 9:47 AM
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link
One unnamed US publisher saw eCPMs about 20% above inventory without IDs. CTV and in-app video sellers need an Optable contract before they can switch it on.
ppc.land
November 8, 2026 at 9:48 AM
Publica publishers gain UID2, ID5 and LiveRamp signals via one Optable link #DigitalMarketing #ProgrammaticAdvertising #CTV #InAppVideo #OnlinePublishing