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IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide #IABTechLab #ProgrammaticAdvertising #AdTech #DigitalMarketing #AdBid
IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide
Voluntary guidance from the Programmatic Governance Council targets bid caching, ad refresh timing and schain gaps at buyers. Comment closes October 16, 2026.
ppc.land
September 25, 2026 at 6:32 PM
ppc.land
IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide #IABTechLab #ProgrammaticAdvertising #AdTech #DigitalMarketing #AdBid
IAB Tech Lab sets rules to curb duplicate ad bid requests industry-wide
Voluntary guidance from the Programmatic Governance Council targets bid caching, ad refresh timing and schain gaps at buyers. Comment closes October 16, 2026.
ppc.land
September 25, 2026 at 6:32 PM
marketingnews.bsky.social
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0 #IABTechLab #AAMP3 #OpenProposal #DigitalMarketing #AdTech
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline.
ppc.land
September 25, 2026 at 6:32 PM
ppc.land
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0 #IABTechLab #AAMP3 #OpenProposal #DigitalMarketing #AdTech
IAB Tech Lab gives industry until October 22 to weigh in on AAMP 3.0
OpenProposal defines 11 field headers across 71 total fields, with only 3 requiring negotiation. Comments run through a GitHub repository until the deadline.
ppc.land
September 25, 2026 at 6:32 PM
ppc.land
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #DigitalMarketing #ConversionAPI #IABTechLab #MarketingStandards
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here
IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.
ppc.land
May 3, 2026 at 6:06 PM
ppc.land
FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here
IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.
ppc.land
May 6, 2026 at 6:08 PM
marketingnews.bsky.social
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #DigitalMarketing #ConversionAPI #IABTechLab #MarketingStandards
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here
IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.
ppc.land
May 3, 2026 at 6:06 PM
marketingnews.bsky.social
IAB Tech Lab outlines critical connected TV advertising standards needed #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing
IAB Tech Lab outlines critical connected TV advertising standards needed
Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.
ppc.land
August 27, 2025 at 6:32 PM
ppc.land
ICYMI: IAB Tech Lab forces video podcasts under the same download counting rules #Podcasting #VideoPodcasts #IABTechLab #StreamingMedia #DigitalAudio
IAB Tech Lab forces video podcasts under the same download counting rules
Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts?
ppc.land
July 23, 2026 at 6:07 PM
ppc.land
FYI: IAB Tech Lab forces video podcasts under the same download counting rules #IABTechLab #VideoPodcasts #Podcasting #DigitalMedia #ContentCreation
IAB Tech Lab forces video podcasts under the same download counting rules
Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts?
ppc.land
July 25, 2026 at 6:07 PM
marketingnews.bsky.social
ICYMI: IAB Tech Lab drops PDF as the source of truth for its ad standards #IABTechLab #AdStandards #Markdown #DigitalMarketing #WebDevelopment
IAB Tech Lab drops PDF as the source of truth for its ad standards
Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands.
ppc.land
September 15, 2026 at 8:23 PM
marketingnews.bsky.social
ICYMI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here #ECAPI #IABTechLab #ConversionAPI #DigitalMarketing #AdTech
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here
IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.
ppc.land
May 4, 2026 at 6:07 PM
holliscguerra.bsky.social
I will be attending! Next week in NYC. Let me know if you'll be there! iabtechlab.com/event/advanc... #IABTechLab #AdvancedTV #IWantMyCTV
Tech Lab: I want my CTV | Dec 5, 2024 in NYC
Unlock the Future of Television at I Want My CTV! Tech Lab brings together experts from the TV, digital video, and measurement industries.
iabtechlab.com
November 26, 2024 at 4:03 PM
marketingnews.bsky.social
FYI: Explaining ARTF #ARTF #IABTechLab #AdTech #DigitalMarketing #ProgrammaticAds
Explaining ARTF
ARTF, the Agentic Real Time Framework, is the IAB Tech Lab standard for running partner code inside an ad auction as a container. How the mutations work now.
ppc.land
September 7, 2026 at 5:46 AM
ppc.land
FYI: Explaining ARTF #ARTF #IABTechLab #AdTech #DigitalMarketing #ProgrammaticAds
Explaining ARTF
ARTF, the Agentic Real Time Framework, is the IAB Tech Lab standard for running partner code inside an ad auction as a container. How the mutations work now.
ppc.land
September 7, 2026 at 5:46 AM
marketingnews.bsky.social
Why AI ad agents need taxonomy IDs, not natural language #AI #Advertising #DigitalMarketing #TaxonomyIDs #IABTechLab
Why AI ad agents need taxonomy IDs, not natural language
IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.
ppc.land
April 14, 2026 at 8:55 PM
ppc.land
Why AI ad agents need taxonomy IDs, not natural language #AI #Advertising #DigitalMarketing #TaxonomyIDs #IABTechLab
Why AI ad agents need taxonomy IDs, not natural language
IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.
ppc.land
April 14, 2026 at 8:55 PM
marketingnews.bsky.social
IAB Tech Lab defines digital auction mechanics for ad buyers #DigitalMarketing #ProgrammaticAds #AdTech #IABTechLab #OnlineAdvertising
IAB Tech Lab defines digital auction mechanics for ad buyers
IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.
ppc.land
January 29, 2026 at 10:38 PM
ppc.land
IAB Tech Lab outlines critical connected TV advertising standards needed #ConnectedTV #AdvertisingStandards #IABTechLab #TVAdvertising #DigitalMarketing
IAB Tech Lab outlines critical connected TV advertising standards needed
Industry experts identify six technical challenges hindering connected TV advertising growth, from creative ID frameworks to inventory ownership complexities.
ppc.land
August 27, 2025 at 6:32 PM
marketecture.tv
So you want to build an SSP? @aripaparo.com tells you how in today's newsletter. Also we continue our IABTechLab series with Achim Schlosser from Bertelsmann

news.marketecture.tv/p/so-you-wan...
So you want to build an SSP?
news.marketecture.tv
December 9, 2024 at 2:49 PM
marketingnews.bsky.social
ICYMI: Why AI ad agents need taxonomy IDs, not natural language #AI #Advertising #IABTechLab #TaxonomyIDs #DigitalMarketing
Why AI ad agents need taxonomy IDs, not natural language
IAB Tech Lab's Katie Shell explains why taxonomy IDs - not natural language - are the semantic backbone autonomous ad agents need to avoid mismatched buys.
ppc.land
April 15, 2026 at 8:56 PM
marketingnews.bsky.social
LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising #LiveRamp #UserContextProtocol #IABTechLab #Advertising #DigitalMarketing
LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising
LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents.
ppc.land
November 9, 2025 at 9:29 PM
ppc.land
LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising #LiveRamp #UserContextProtocol #IABTechLab #Advertising #DigitalMarketing
LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising
LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents.
ppc.land
November 9, 2025 at 9:30 PM
marketingnews.bsky.social
FYI: IAB Tech Lab finally defines what a programmatic auction actually is #ProgrammaticAdvertising #DigitalMarketing #IABTechLab #AdTech #ProgrammaticAuction
IAB Tech Lab finally defines what a programmatic auction actually is
IAB Tech Lab releases final Programmatic Auction Definitions, giving buyers, sellers, and platforms a shared vocabulary for how digital ad auctions operate.
ppc.land
June 29, 2026 at 7:31 AM
marketingnews.bsky.social
ICYMI: IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025 #DigitalAdvertising #AdTech #IABTechLab #PrivacyCompliance #ArtificialIntelligence
IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025
New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.
ppc.land
February 1, 2025 at 9:44 PM