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FYI: IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements #DigitalMarketing #Advertising #IABTechLab #AdTech #GoogleAds
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?
ppc.land
November 4, 2026 at 11:59 PM
marketingnews.bsky.social
FYI: IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements #DigitalMarketing #Advertising #IABTechLab #AdTech #GoogleAds
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?
ppc.land
November 4, 2026 at 11:59 PM
ppc.land
ICYMI: IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements #IABTechLab #AdTech #DigitalAdvertising #AdServers #Safari
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?
ppc.land
November 2, 2026 at 11:57 PM
marketingnews.bsky.social
ICYMI: IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements #IABTechLab #AdTech #DigitalAdvertising #AdServers #Safari
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?
ppc.land
November 2, 2026 at 11:58 PM
ppc.land
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements #IABTechLab #AdTech #DigitalMarketing #OnlineAdvertising #Safari
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?
ppc.land
November 1, 2026 at 11:57 PM
marketingnews.bsky.social
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements #IABTechLab #AdTech #DigitalMarketing #OnlineAdvertising #Safari
IAB Tech Lab COO says no rival Safari response meets all 3 ad requirements
Shailley Singh cites Google's 91% ad server share to say publishers cannot swap stacks. Trusted Server's own guide lists limits. Can it carry Safari traffic?
ppc.land
November 1, 2026 at 11:58 PM
marketingnews.bsky.social
FYI: IAB Tech Lab gives ad tech until November 23 to review live event ad guide #IABTechLab #AdTech #LiveEvents #DSP #SSP
IAB Tech Lab gives ad tech until November 23 to review live event ad guide
DSPs and SSPs get suggested polling every 15 to 30 seconds at live peaks plus a 1,000-call hourly default. Which gaps in its own specs does the draft admit?
ppc.land
October 31, 2026 at 10:11 PM
ppc.land
FYI: IAB Tech Lab gives ad tech until November 23 to review live event ad guide #IABTechLab #AdTech #LiveEvents #DSP #SSP
IAB Tech Lab gives ad tech until November 23 to review live event ad guide
DSPs and SSPs get suggested polling every 15 to 30 seconds at live peaks plus a 1,000-call hourly default. Which gaps in its own specs does the draft admit?
ppc.land
October 31, 2026 at 10:11 PM
ppc.land
IAB Tech Lab gives ad tech until November 23 to review live event ad guide #IABTechLab #AdTech #DigitalMarketing #LiveEvents #DSP
IAB Tech Lab gives ad tech until November 23 to review live event ad guide
DSPs and SSPs get suggested polling every 15 to 30 seconds at live peaks plus a 1,000-call hourly default. Which gaps in its own specs does the draft admit?
ppc.land
October 28, 2026 at 10:10 PM
marketingnews.bsky.social
ICYMI: IAB Tech Lab gives ad tech until November 23 to review live event ad guide #AdTech #IABTechLab #LiveEvents #DSPs #SSPs
IAB Tech Lab gives ad tech until November 23 to review live event ad guide
DSPs and SSPs get suggested polling every 15 to 30 seconds at live peaks plus a 1,000-call hourly default. Which gaps in its own specs does the draft admit?
ppc.land
October 29, 2026 at 10:11 PM
ppc.land
ICYMI: IAB Tech Lab gives ad tech until November 23 to review live event ad guide #AdTech #IABTechLab #LiveEvents #DSPs #SSPs
IAB Tech Lab gives ad tech until November 23 to review live event ad guide
DSPs and SSPs get suggested polling every 15 to 30 seconds at live peaks plus a 1,000-call hourly default. Which gaps in its own specs does the draft admit?
ppc.land
October 29, 2026 at 10:11 PM
ppc.land
FYI: OpenProposal #OpenProposal #AAMP30 #IABTechLab #DigitalAdvertising #AIAgents
OpenProposal
OpenProposal is IAB Tech Lab's draft AAMP 3.0 specification setting how AI buyer and seller agents exchange ad proposals between a brief and a buy commitment.
ppc.land
October 28, 2026 at 6:46 AM
marketingnews.bsky.social
FYI: OpenProposal #OpenProposal #AAMP30 #IABTechLab #DigitalAdvertising #AIAgents
OpenProposal
OpenProposal is IAB Tech Lab's draft AAMP 3.0 specification setting how AI buyer and seller agents exchange ad proposals between a brief and a buy commitment.
ppc.land
October 28, 2026 at 6:47 AM
ppc.land
FYI: OpenDirect #OpenDirect #IABTechLab #AutomatedBuying #DigitalMarketing #AdTech
OpenDirect
OpenDirect is IAB Tech Lab's API spec for automated guaranteed buying, letting buyers search, price, reserve and book publisher inventory without email RFPs.
ppc.land
October 27, 2026 at 9:15 PM
marketingnews.bsky.social
FYI: OpenDirect #OpenDirect #IABTechLab #AutomatedBuying #DigitalMarketing #AdTech
OpenDirect
OpenDirect is IAB Tech Lab's API spec for automated guaranteed buying, letting buyers search, price, reserve and book publisher inventory without email RFPs.
ppc.land
October 27, 2026 at 9:16 PM
marketingnews.bsky.social
IAB Tech Lab gives ad tech until November 23 to review live event ad guide #IABTechLab #AdTech #DigitalMarketing #LiveEvents #DSP
IAB Tech Lab gives ad tech until November 23 to review live event ad guide
DSPs and SSPs get suggested polling every 15 to 30 seconds at live peaks plus a 1,000-call hourly default. Which gaps in its own specs does the draft admit?
ppc.land
October 28, 2026 at 10:10 PM
marketingnews.bsky.social
FYI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 27, 2026 at 9:16 PM
ppc.land
FYI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 27, 2026 at 9:15 PM
ppc.land
ICYMI: OpenDirect #OpenDirect #IABTechLab #API #DigitalMarketing #Programmatic
OpenDirect
OpenDirect is IAB Tech Lab's API spec for automated guaranteed buying, letting buyers search, price, reserve and book publisher inventory without email RFPs.
ppc.land
October 25, 2026 at 9:15 PM
marketingnews.bsky.social
ICYMI: OpenDirect #OpenDirect #IABTechLab #API #DigitalMarketing #Programmatic
OpenDirect
OpenDirect is IAB Tech Lab's API spec for automated guaranteed buying, letting buyers search, price, reserve and book publisher inventory without email RFPs.
ppc.land
October 25, 2026 at 9:16 PM
marketingnews.bsky.social
ICYMI: AAMP #AAMP #Advertising #IABTechLab #AdTech #AI
AAMP
AAMP, the Agentic Advertising Management Protocols, is IAB Tech Lab's umbrella of standards and open-source code letting AI agents plan, negotiate and buy ads.
ppc.land
October 25, 2026 at 9:16 PM
ppc.land
ICYMI: AAMP #AAMP #Advertising #IABTechLab #AdTech #AI
AAMP
AAMP, the Agentic Advertising Management Protocols, is IAB Tech Lab's umbrella of standards and open-source code letting AI agents plan, negotiate and buy ads.
ppc.land
October 25, 2026 at 9:15 PM
marketingnews.bsky.social
ICYMI: OpenProposal #OpenProposal #AAMP #IABTechLab #DigitalMarketing #AIAgents
OpenProposal
OpenProposal is IAB Tech Lab's draft AAMP 3.0 specification setting how AI buyer and seller agents exchange ad proposals between a brief and a buy commitment.
ppc.land
October 26, 2026 at 6:46 AM
ppc.land
ICYMI: OpenProposal #OpenProposal #AAMP #IABTechLab #DigitalMarketing #AIAgents
OpenProposal
OpenProposal is IAB Tech Lab's draft AAMP 3.0 specification setting how AI buyer and seller agents exchange ad proposals between a brief and a buy commitment.
ppc.land
October 26, 2026 at 6:45 AM
marketingnews.bsky.social
ICYMI: Deals API #DealsAPI #IABTechLab #ProgrammaticAdvertising #SSP #DSP
Deals API
Deals API: IAB Tech Lab's standard for pushing agreed programmatic deal terms from the SSP where a deal is created to buyers' DSPs, naming curator and fee.
ppc.land
October 25, 2026 at 9:16 PM