Matt Navarra
@mattnavarra.com
Social Media Consultant & Industry Analyst | Prev: @GovUK Digital Comms Advisor + Director of Social Media @TheNextWeb | Founder of Geekout Newsletter
Pinned
Matt Navarra
@mattnavarra.com
· Nov 18
Geekout Newsletter
The World's Most Useful Newsletter for Social Media Managers
geekout.mattnavarra.com
I send 30,000+ social media managers the MOST useful email
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
Reposted by Matt Navarra
So this is why that “Twitter dot now” app has renamed itself “Tweet”
👀 Court says it appears that Elon Musk has abandoned the trademark for "tweet" (but not "twitter").
storage.courtlistener.com/recap/gov.us...
So tweet freely on other platforms.
storage.courtlistener.com/recap/gov.us...
So tweet freely on other platforms.
September 4, 2026 at 7:27 PM
So this is why that “Twitter dot now” app has renamed itself “Tweet”
when chatgpt is down and you have to use your own intelligence at work today
Michael Scott's Gross Eek Face with Dwight
ALT: Michael Scott's Gross Eek Face with Dwight
static.klipy.com
September 3, 2026 at 3:15 PM
when chatgpt is down and you have to use your own intelligence at work today
X continues to lose EU users
X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025.
Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally
H1 ad revenue fell 18.4% YoY to $710M
Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%
X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025.
Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally
H1 ad revenue fell 18.4% YoY to $710M
Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%
September 2, 2026 at 9:53 AM
X continues to lose EU users
X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025.
Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally
H1 ad revenue fell 18.4% YoY to $710M
Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%
X’s latest EU disclosures show its audience declining again after a 15% drop in H2 2025.
Similarweb puts X at 302M mobile MAUs and 123.7M DAUs globally
H1 ad revenue fell 18.4% YoY to $710M
Compared with pre-Musk 2022, X’s advertising revenue has collapsed around 70%
NEW X now reveals if its algorithm is throttling your posts
X has open-sourced its core ranking system, filters, signal weightings on Github
'Under the Hood' will show you whether labels or ranking systems affected your posts
You'll be able to download the data + ask an AI to explain WTF happened
X has open-sourced its core ranking system, filters, signal weightings on Github
'Under the Hood' will show you whether labels or ranking systems affected your posts
You'll be able to download the data + ask an AI to explain WTF happened
X open sources its ranking algorithm, letting users see if they've been 'shadowbanned' | TechCrunch
X is expanding the open source code behind its 'For You' feed and launching new transparency tools that show users when its ranking systems have affected their accounts or posts.
techcrunch.com
August 13, 2026 at 4:19 PM
NEW X now reveals if its algorithm is throttling your posts
X has open-sourced its core ranking system, filters, signal weightings on Github
'Under the Hood' will show you whether labels or ranking systems affected your posts
You'll be able to download the data + ask an AI to explain WTF happened
X has open-sourced its core ranking system, filters, signal weightings on Github
'Under the Hood' will show you whether labels or ranking systems affected your posts
You'll be able to download the data + ask an AI to explain WTF happened
Instagram has a new workmark logo
Head of instagram Adam Mosseri said the new logo is:
"Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram."
What's your 1-word review?
Head of instagram Adam Mosseri said the new logo is:
"Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram."
What's your 1-word review?
August 13, 2026 at 2:45 PM
Instagram has a new workmark logo
Head of instagram Adam Mosseri said the new logo is:
"Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram."
What's your 1-word review?
Head of instagram Adam Mosseri said the new logo is:
"Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram."
What's your 1-word review?
Reposted by Matt Navarra
So I guess either Bluesky becomes a nonprofit or we all start sharing our Threads handles on here…?
August 12, 2026 at 2:09 PM
So I guess either Bluesky becomes a nonprofit or we all start sharing our Threads handles on here…?
Reposted by Matt Navarra
It's important to understand: social networks are not meant to be one-size-fits all! When Meta (which makes Threads, as well as Facebook and Instagram) creates platforms that have hundreds of millions of users, they do things like enable genocides, where tens of thousands of innocent people die.
So I guess either Bluesky becomes a nonprofit or we all start sharing our Threads handles on here…?
August 12, 2026 at 4:44 PM
It's important to understand: social networks are not meant to be one-size-fits all! When Meta (which makes Threads, as well as Facebook and Instagram) creates platforms that have hundreds of millions of users, they do things like enable genocides, where tens of thousands of innocent people die.
Threads is pulling away from X and Bluesky on mobile
Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb
Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2%
Bluesky has now lost around half its MAUs since its late-2024 peak
However...
Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb
Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2%
Bluesky has now lost around half its MAUs since its late-2024 peak
However...
August 12, 2026 at 10:20 AM
Threads is pulling away from X and Bluesky on mobile
Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb
Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2%
Bluesky has now lost around half its MAUs since its late-2024 peak
However...
Threads MAUs hit 495m in June, versus 302m for X and 10.4m for Bluesky, according to Similarweb
Threads grew 21% YoY, while X fell 3% and Bluesky dropped 27.2%
Bluesky has now lost around half its MAUs since its late-2024 peak
However...
@bsky.app wants to become more than liberal Twitter
Toni Schneider says Bluesky must grow beyond its reputation as a liberal X / Elon Musk platform alternative.
Private, membership-based spaces are coming soon, extending AT Protocol beyond public posting.
Toni Schneider says Bluesky must grow beyond its reputation as a liberal X / Elon Musk platform alternative.
Private, membership-based spaces are coming soon, extending AT Protocol beyond public posting.
Bluesky’s new CEO wants to grow it all
Bluesky is many different things in a trenchcoat.
www.theverge.com
August 3, 2026 at 5:35 PM
@bsky.app wants to become more than liberal Twitter
Toni Schneider says Bluesky must grow beyond its reputation as a liberal X / Elon Musk platform alternative.
Private, membership-based spaces are coming soon, extending AT Protocol beyond public posting.
Toni Schneider says Bluesky must grow beyond its reputation as a liberal X / Elon Musk platform alternative.
Private, membership-based spaces are coming soon, extending AT Protocol beyond public posting.
Reposted by Matt Navarra
I send 30,000+ social media managers the MOST useful email
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
Geekout Newsletter
The World's Most Useful Newsletter for Social Media Managers
geekout.mattnavarra.com
November 18, 2024 at 2:48 PM
I send 30,000+ social media managers the MOST useful email
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
I spend 2 days collating ALL the latest
- Social media news 🔥
- New platform features 🆕
- Expert tips & tricks ✨
- Top tools & apps 🛠️
- Viral memes 💀
Don’t spend HOURS every week trying to keep up with it all.
I'll do it for you. For FREE
Bluesky set out to fix social media.
Now it’s running into familiar problems
Bluesky surged 500% after the November 2024 election, reaching 2.5 million users.
By late 2025, activity dropped 40%, with growth flattening and engagement weakening. [1/2]
Now it’s running into familiar problems
Bluesky surged 500% after the November 2024 election, reaching 2.5 million users.
By late 2025, activity dropped 40%, with growth flattening and engagement weakening. [1/2]
Bluesky set out to fix social media. Now it's running into familiar problems
Early momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.
www.fastcompany.com
April 22, 2026 at 6:57 PM
Bluesky set out to fix social media.
Now it’s running into familiar problems
Bluesky surged 500% after the November 2024 election, reaching 2.5 million users.
By late 2025, activity dropped 40%, with growth flattening and engagement weakening. [1/2]
Now it’s running into familiar problems
Bluesky surged 500% after the November 2024 election, reaching 2.5 million users.
By late 2025, activity dropped 40%, with growth flattening and engagement weakening. [1/2]
A masterclass in PR crisis management
Or self destruction?
Wild !👇
Or self destruction?
Wild !👇
February 11, 2026 at 9:52 PM
A masterclass in PR crisis management
Or self destruction?
Wild !👇
Or self destruction?
Wild !👇
February 11, 2026 at 9:47 AM
Reposted by Matt Navarra
Let’s talk about the TikTok “weather event,” - @mattnavarra.com sent this today. And here’s what stands out to me: if they’re not lying about the data center, what would be the reason that only specific posts about Epstein or ICE are being routed to an Oracle data center?
January 30, 2026 at 6:05 PM
Let’s talk about the TikTok “weather event,” - @mattnavarra.com sent this today. And here’s what stands out to me: if they’re not lying about the data center, what would be the reason that only specific posts about Epstein or ICE are being routed to an Oracle data center?
How to get your X account hostility score🔥
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
January 23, 2026 at 5:23 PM
How to get your X account hostility score🔥
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
And discover if Elon's X is restricting or boosting your posts
Step 1. Go to this X post x.com/i/grok?conve...
Step 2. Add a reply: "Now do the same for [@username]"
--
X has not confirmed if Grok is hullicanting or leaking internal moderation insights
Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
January 21, 2026 at 3:50 PM
Elon Musk’s latest feud is an idiotic mudslinging match with a budget airline! 🍿
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
I spoke to @washingtonpost.com about Ryanair's latest social media stunt that’s generating headlines…
archive.is/KYMQF
ICE has become Bluesky’s 3rd most-blocked account after receiving official verification.
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
ICE becomes one of the most-blocked accounts on Bluesky after its verification | TechCrunch
ICE has been verified on Bluesky, and quickly becomes one of the top most-blocked accounts.
techcrunch.com
January 21, 2026 at 1:16 PM
ICE has become Bluesky’s 3rd most-blocked account after receiving official verification.
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
Users recommend direct blocks or curated blocklists targeting all U.S. government accounts.
The White House and VP JD Vance remain the most blocked accounts on Bluesky.
1/2
Reposted by Matt Navarra
Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
January 20, 2026 at 3:58 PM
Elon Musk floats idea of buying Ryanair after calling CEO ‘an idiot’
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
Musk’s takeover poll saw nearly 900K votes, with 75% encouraging the purchase
www.theguardian.com/technology/2026/jan/20/elon-musk-buying-ryanair-ceo-tesla-michael-oleary-starlink
Ryanair’s CEO Michael O'Leary talking about Elon Musk:
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
January 16, 2026 at 4:21 PM
Ryanair’s CEO Michael O'Leary talking about Elon Musk:
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
“I would pay no attention to Elon Musk, he’s an IDIOT!”
😆
🚨 Facebook Tests Charging Users for Sharing Links in Posts!
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
Facebook tests £9.99 monthly subscription for sharing more than two links
Meta is encouraging users to verify themselves to unlock more features or engagement with their posts.
www.bbc.co.uk
December 18, 2025 at 1:11 PM
🚨 Facebook Tests Charging Users for Sharing Links in Posts!
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
No Meta Verified subscription = limited link sharing
Some users now face a 2-link post limit unless they pay £9.99/mth, or more
Meta’s latest power move hits creators + small biz hardest
I gave my analysis of the change to BBC News... 👇
WOW! Major change being tested on Facebook
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
December 17, 2025 at 1:06 PM
WOW! Major change being tested on Facebook
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
Some will love this. Many will HATE it!
Facebook is testing limiting the number a links people can share without a Meta Verified subscription
Some users will be limited to sharing just TWO links per month in organic posts, without a Mera Verified account
Bluesky revamps its moderation and reporting tools
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
November 20, 2025 at 11:37 AM
Bluesky revamps its moderation and reporting tools
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
It now offers 9 granular reporting options, covering harassment, false info, and more.
A revamped strike system now tracks severity and past violations.
And that's not all... [1/2]
Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
The Bluesky exodus, one year later
The company has 40 million users and big plans for the future. So why don't its users seem happy? PLUS: The NEO Home Robot goes viral + Ilya Sutskever's surprising deposition
www.platformer.news
November 4, 2025 at 10:40 AM
Bluesky Isn’t Twitter—But Critics Say its Still a Hellsite in Disguise
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
Bluesky now boasts 40M users but fewer active voices
Daily likes have fallen from 2.7M to 1.1M
Features like zen mode + private dislikes to improve vibes
But Bluesky still feels like Twitter’s emotionally exhausting twin
Bluesky Reaches 40M Users – So Should Your Brand Be On It?
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bluesky Reaches 40M Users — So Should Your Brand Be on It?
Bluesky has a growing community of dedicated, knowledgeable users.
www.socialmediatoday.com
November 3, 2025 at 2:15 PM
Bluesky Reaches 40M Users – So Should Your Brand Be On It?
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bluesky has climbed to 40M users, a modest rise from Aug’s 38M
The platform's explosive growth in late 2024 has now tapered to 1.4M users added mthly
Posting has topped 2B total posts, avg 1.4M daily, though activity is on a slow decline
Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa)
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction
Bounce introduces a tool to move your Mastodon account to Bluesky | TechCrunch
Moving accounts between Mastodon and Bluesky is about to get much easier, thanks to Bounce 2.
techcrunch.com
October 8, 2025 at 4:54 PM
Bounce Lets You Ghost Mastodon and Take Your Fans to Bluesky (Or Vice Versa)
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction
Bounce 2 is launching Oct 20, letting Mastodon users jump to Bluesky without ditching their follower list
Users can migrate or merge accounts—fans come with you, posts don’t
You will be able to move in either direction