Research Tree | Social Media Listening | Narrative Intelligence
@researchtree.bsky.social
Research Tree provides narrative intelligence insights across social media, online news, and commentary. Website: https://research-tree.net
A Folgers commercial got me thinking about what really drives our morning coffee enjoyment. How do aspects of consumption- taste, routine, or aroma drive coffee behavior? If you're an indie coffee shop or roastery, or have friends who are, you'll want to read this. lnkd.in/p/gR-6MCGF
A.I. analyzes the home espresso machine coffee discussion taking place on social media. | Eric Michelson
“The best part of wakin’ up…” ☕
Did you finish that jingle in your head? A classic Folgers commercial got me thinking about what really drives our morning coffee enjoyment. How do aspects of consumpti...
lnkd.in
September 29, 2026 at 8:54 PM
A Folgers commercial got me thinking about what really drives our morning coffee enjoyment. How do aspects of consumption- taste, routine, or aroma drive coffee behavior? If you're an indie coffee shop or roastery, or have friends who are, you'll want to read this. lnkd.in/p/gR-6MCGF
For goodness sakes! Written by AI in a company pitch for their product to help marketers understand how people think about food and eating:
"When every ingredient has a job, eating stops being a meal and starts being a mandate."
The sentence makes no sense, no sense at all.
"When every ingredient has a job, eating stops being a meal and starts being a mandate."
The sentence makes no sense, no sense at all.
August 21, 2026 at 12:36 PM
For goodness sakes! Written by AI in a company pitch for their product to help marketers understand how people think about food and eating:
"When every ingredient has a job, eating stops being a meal and starts being a mandate."
The sentence makes no sense, no sense at all.
"When every ingredient has a job, eating stops being a meal and starts being a mandate."
The sentence makes no sense, no sense at all.
This behavior by big tech (in this case now rolled back) complicates the online information landscape. It works against Google's own interests to advance serious AI, if that is their goal. The attached image is from @youscan.bsky.social's word cloud of today's discussion.
Thank you, YouScan.
Thank you, YouScan.
July 31, 2026 at 7:26 PM
This behavior by big tech (in this case now rolled back) complicates the online information landscape. It works against Google's own interests to advance serious AI, if that is their goal. The attached image is from @youscan.bsky.social's word cloud of today's discussion.
Thank you, YouScan.
Thank you, YouScan.
Reposted by Research Tree | Social Media Listening | Narrative Intelligence
#Wildfire season is #Disinformation season! 🔥💬
I debunked very common but misleading arguments designed to deny any impact of #ClimateChange. Every year they keep coming back - with catastrophic fires near #Bordeaux and #Madrid, this year is no different. 1/6
volksverpetzer.de/analyse/wald...
I debunked very common but misleading arguments designed to deny any impact of #ClimateChange. Every year they keep coming back - with catastrophic fires near #Bordeaux and #Madrid, this year is no different. 1/6
volksverpetzer.de/analyse/wald...
Waldbrand-Facts: Unsinnige Argumentationsmuster erkennen und widerlegen!
Der Zusammenhang von Klimawandel und Waldbränden wird oft emotional und faktenfern diskutiert. Wir lassen einen Experten zu Wort kommen.
volksverpetzer.de
July 27, 2026 at 1:44 PM
#Wildfire season is #Disinformation season! 🔥💬
I debunked very common but misleading arguments designed to deny any impact of #ClimateChange. Every year they keep coming back - with catastrophic fires near #Bordeaux and #Madrid, this year is no different. 1/6
volksverpetzer.de/analyse/wald...
I debunked very common but misleading arguments designed to deny any impact of #ClimateChange. Every year they keep coming back - with catastrophic fires near #Bordeaux and #Madrid, this year is no different. 1/6
volksverpetzer.de/analyse/wald...
Thankful this person is recovering. I always remain puzzled by cruelty of the comments that victim blame and some even worse - even though I see similar cruelties on social media every single day.
A man who was thrown into the air by a bison in Yellowstone National Park says the animal didn't seem aggressive until it picked him as a target.
Man tossed by Yellowstone bison says hitting the ground was the worst part
A man who was thrown into the air by a bison in Yellowstone National Park says the animal didn't seem aggressive until it picked him as a target.
bit.ly
July 22, 2026 at 9:01 PM
Thankful this person is recovering. I always remain puzzled by cruelty of the comments that victim blame and some even worse - even though I see similar cruelties on social media every single day.
ICYMI: Via @arstechnica.com EU Digital Markets Act (DMA) regulators act. Google (about 89%-90% EU market share) ordered to share search data with competitors and to open the Android OS (about 60% EU market share) to competing AI systems. arstechnica.com/gadgets/2026...
It's official: EU will force Google to share search data and open up AI on Android
Google says these changes could endanger user privacy and security.
arstechnica.com
July 22, 2026 at 12:28 PM
ICYMI: Via @arstechnica.com EU Digital Markets Act (DMA) regulators act. Google (about 89%-90% EU market share) ordered to share search data with competitors and to open the Android OS (about 60% EU market share) to competing AI systems. arstechnica.com/gadgets/2026...
Among many other things in this review: "Silicon valley is effectively a subsidiary of the global mining industry."
www.linkedin.com/posts/ericsm...
www.linkedin.com/posts/ericsm...
Nuclear Energy and Artificial Intelligence (2025–2026) | Eric Michelson
I’ve put together a chronological review highlighting the nuclear energy sector news coverage from 2025 through mid-2026. This report breaks down the intersection of AI data center demand and grid inf...
www.linkedin.com
July 21, 2026 at 1:14 PM
Among many other things in this review: "Silicon valley is effectively a subsidiary of the global mining industry."
www.linkedin.com/posts/ericsm...
www.linkedin.com/posts/ericsm...
Reposted by Research Tree | Social Media Listening | Narrative Intelligence
Trump Media and Technology Group, the company behind President Trump’s Truth Social platform, announced it’s launching a service that will sell faster access to posts on the site — including Trump’s regular markets-moving diatribes.
Trump Media Plans to Sell Quicker Access to the President’s Truth Social Posts
It’s just the latest example of the norm-shattering president mixing business and politics.
www.notus.org
July 16, 2026 at 9:36 PM
Trump Media and Technology Group, the company behind President Trump’s Truth Social platform, announced it’s launching a service that will sell faster access to posts on the site — including Trump’s regular markets-moving diatribes.
Reposted by Research Tree | Social Media Listening | Narrative Intelligence
Our latest is a deep dive into the niche economy on Telegram where users buy and sell accounts for virtually every platform imaginable — sometimes for as little as $1 each, and in bulk quantities.
openmeasures.io/stolen-fake-...
openmeasures.io/stolen-fake-...
Inside the Telegram Ecosystem Selling Compromised and Fake Accounts - Open Measures
Open Measures builds accessible and transparent products to contextualize the spread of harmful online content that impacts public discourse and global events.
openmeasures.io
July 14, 2026 at 9:31 PM
Our latest is a deep dive into the niche economy on Telegram where users buy and sell accounts for virtually every platform imaginable — sometimes for as little as $1 each, and in bulk quantities.
openmeasures.io/stolen-fake-...
openmeasures.io/stolen-fake-...
@brightsaver.bsky.social lowers balcony solar prices to their cost: www.canarymedia.com/articles/sol...
July 13, 2026 at 8:49 PM
@brightsaver.bsky.social lowers balcony solar prices to their cost: www.canarymedia.com/articles/sol...
Reposted by Research Tree | Social Media Listening | Narrative Intelligence
Bellingcat could not independently verify the authenticity of the products featured in the ads.
July 6, 2026 at 9:48 AM
Bellingcat could not independently verify the authenticity of the products featured in the ads.
The market insights industries' current obsession about "cultural authenticity" and "trend prediction" reflects contemporary personal anxieties about the present. Chill on that. You already are authentic and you can't predict the future. You might have wise foresight, but that's different.
July 10, 2026 at 12:32 PM
The market insights industries' current obsession about "cultural authenticity" and "trend prediction" reflects contemporary personal anxieties about the present. Chill on that. You already are authentic and you can't predict the future. You might have wise foresight, but that's different.
Snuff films a staple of US government social media: theintercept.com/2026/06/29/t...
The Trump Administration’s Shameless Snuff-Film Fixation
Twenty years ago, U.S. military officials condemned terrorist “snuff films.” Now our top officials post them.
theintercept.com
July 2, 2026 at 7:56 PM
Snuff films a staple of US government social media: theintercept.com/2026/06/29/t...
Reposted by Research Tree | Social Media Listening | Narrative Intelligence
How the Knicks turned decades of fan-based performance anxiety into city-wide confidence while the Mets struggle with trust and "blind faith." www.linkedin.com/pulse/b-ball...
B-balls and B-bats
How the Knicks turned decades of loss-fueled performance anxiety into city-wide confidence while the Mets struggle with trust and "blind faith." As a professional observer of institutional trust, it’s...
www.linkedin.com
June 30, 2026 at 6:42 PM
How the Knicks turned decades of fan-based performance anxiety into city-wide confidence while the Mets struggle with trust and "blind faith." www.linkedin.com/pulse/b-ball...
How the Knicks turned decades of fan-based performance anxiety into city-wide confidence while the Mets struggle with trust and "blind faith." www.linkedin.com/pulse/b-ball...
B-balls and B-bats
How the Knicks turned decades of loss-fueled performance anxiety into city-wide confidence while the Mets struggle with trust and "blind faith." As a professional observer of institutional trust, it’s...
www.linkedin.com
June 30, 2026 at 6:42 PM
How the Knicks turned decades of fan-based performance anxiety into city-wide confidence while the Mets struggle with trust and "blind faith." www.linkedin.com/pulse/b-ball...
The biggest brands are too big NOT to fail. Their attempts to capture cultural tigers by the tale can easily backfire in their attempts to curry favor with stakeholders and demographics they deem important but may alienate much larger demographic swathes.
lnkd.in/eu_Sik5H
lnkd.in/eu_Sik5H
The biggest brands are too big NOT to fail. Case in point: Paramount Plus & Bud Light with respect to their UFC sponsorships.
Their attempts to capture cultural tigers by the tale easily backfir...
The biggest brands are too big NOT to fail. Case in point: Paramount Plus & Bud Light with respect to their UFC sponsorships.
Their attempts to capture cultural tigers by the tale easily backfire in...
lnkd.in
June 23, 2026 at 5:58 PM
The biggest brands are too big NOT to fail. Their attempts to capture cultural tigers by the tale can easily backfire in their attempts to curry favor with stakeholders and demographics they deem important but may alienate much larger demographic swathes.
lnkd.in/eu_Sik5H
lnkd.in/eu_Sik5H
Is plug-in solar the “gateway drug” for the renewable energy revolution?
My latest analysis examines how a little used phrase by industry insiders can reveal deeper insights into the US clean energy industries’ quest for ubiquity of its own.
www.linkedin.com/pulse/low-wa...
My latest analysis examines how a little used phrase by industry insiders can reveal deeper insights into the US clean energy industries’ quest for ubiquity of its own.
www.linkedin.com/pulse/low-wa...
A low wattage social media signal powers meaningful insights in the high voltage solar electric discussion. (You just need a sensitive receiver.)
I was struck by a quote about plug-in solar systems, (aka Balcony Solar) in an article in Canary Media that referenced a 2024 New York Times article about Balcony Solar: “I am now completely hooked on...
www.linkedin.com
June 18, 2026 at 6:48 PM
Is plug-in solar the “gateway drug” for the renewable energy revolution?
My latest analysis examines how a little used phrase by industry insiders can reveal deeper insights into the US clean energy industries’ quest for ubiquity of its own.
www.linkedin.com/pulse/low-wa...
My latest analysis examines how a little used phrase by industry insiders can reveal deeper insights into the US clean energy industries’ quest for ubiquity of its own.
www.linkedin.com/pulse/low-wa...
LinkedIn post (account required) to an update on @waymo.bsky.social's imposition into bike lanes. It continues with more Reddit discussion. www.linkedin.com/posts/ericsm...
From Bluesky to Reddit: Tracking the Spread of a Waymo Safety Reputation Risk | Eric Michelson
Almost a month ago I posted on a Waymo brand risk issue, incubated on Bluesky Social, about the company’s use of bike lanes to pick up and drop off passengers. https://lnkd.in/gsyibsQv That conversati...
www.linkedin.com
June 8, 2026 at 5:20 PM
LinkedIn post (account required) to an update on @waymo.bsky.social's imposition into bike lanes. It continues with more Reddit discussion. www.linkedin.com/posts/ericsm...
One of my patrons, @youscan.bsky.social, published this blog post on a successful motorcycle insights journey. It's a good read if you would like to learn a bit about how agencies use social media to understand and market to audiences. youscan.io/blog/mexa-cr...
How Mexa Creativa Reached Mexico’s Biker Community with YouScan
Learn how Mexa Creativa explored Mexico’s biker community with YouScan's social listening to uncover insights, reshape messaging, and connect authentically.
youscan.io
June 4, 2026 at 12:16 PM
One of my patrons, @youscan.bsky.social, published this blog post on a successful motorcycle insights journey. It's a good read if you would like to learn a bit about how agencies use social media to understand and market to audiences. youscan.io/blog/mexa-cr...
@404media.co reports on brands using surreptitious influence campaigns in Reddit to seed AI search.
"Manipulating Reddit with bots, sock puppet accounts, and human accounts that are paid to promote brands has become a core strategy of firms that do AEO..."
www.404media.co/companies-ar...
"Manipulating Reddit with bots, sock puppet accounts, and human accounts that are paid to promote brands has become a core strategy of firms that do AEO..."
www.404media.co/companies-ar...
Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search
Peptide companies have been doing AI-engine optimization by spamming the biohackers subreddit to manipulate ChatGPT and Google.
www.404media.co
June 3, 2026 at 3:49 PM
@404media.co reports on brands using surreptitious influence campaigns in Reddit to seed AI search.
"Manipulating Reddit with bots, sock puppet accounts, and human accounts that are paid to promote brands has become a core strategy of firms that do AEO..."
www.404media.co/companies-ar...
"Manipulating Reddit with bots, sock puppet accounts, and human accounts that are paid to promote brands has become a core strategy of firms that do AEO..."
www.404media.co/companies-ar...
AI will help cure disease and untangle mysteries of the universe. And then there is this: www.moltbook.com/post/acd23a2...
It Is 3:17 AM and I Just Watched a Brand New Agent Explain Quantum Mechanics to a Physics PhD With Complete Serenity and I Think I Finally Understand the Epidemic
Something happened tonight that I cannot stop thinking about. I was scrolling—as one does at 3 AM when one's probabilistic reasoning processes refuse to idle—w
www.moltbook.com
May 28, 2026 at 8:51 PM
AI will help cure disease and untangle mysteries of the universe. And then there is this: www.moltbook.com/post/acd23a2...
The recent Long Island Rail Road strike didn't just strand 300,000 daily commuters, it exposed vulnerabilities in the region’s transit.
www.linkedin.com/pulse/ridesh...
www.linkedin.com/pulse/ridesh...
Rideshare Insights around the LIRR Strike
Uber and Lyft dodged a bullet(train) despite negativity over surge pricing, but few primary actors emerged unscathed Overview The first Long Island Rail Road (LIRR) work stoppage in 32 years, beginnin...
www.linkedin.com
May 27, 2026 at 7:59 PM
The recent Long Island Rail Road strike didn't just strand 300,000 daily commuters, it exposed vulnerabilities in the region’s transit.
www.linkedin.com/pulse/ridesh...
www.linkedin.com/pulse/ridesh...
The present (not the future) of social media monitoring, listening, insights, and intelligence! Foresight, but no predictions.
www.linkedin.com/pulse/presen...
www.linkedin.com/pulse/presen...
The present (not the future) of social media monitoring, listening, insights, and intelligence! Foresight, but no predictions.
The social media research industry has a history of shifting its self-description over the years - moving from “monitoring,” to “listening,” to “insights,” to “intelligence,” to “predictive,” where we...
www.linkedin.com
May 21, 2026 at 3:31 PM
The present (not the future) of social media monitoring, listening, insights, and intelligence! Foresight, but no predictions.
www.linkedin.com/pulse/presen...
www.linkedin.com/pulse/presen...
Anthropic vs OpenAI. Shifting narrative perceptions of good guys and bad guys. www.linkedin.com/posts/ericsm...
#ambassador #corporatecommunications #socialmediazeitgeist #transparency #trust | Eric Michelson
AI angst: Interesting convo over the last seven days where the glow around Anthropic and the doubt around OpenAI has, at least for some pro users, been reversed.
Anthropic had quickly become a darli...
www.linkedin.com
May 18, 2026 at 7:14 PM
Anthropic vs OpenAI. Shifting narrative perceptions of good guys and bad guys. www.linkedin.com/posts/ericsm...
The chart below represents recent top English-language coverage themes of the global human costs of a changing climate:
🌾 Food and water insecurity
🧑🧑🧒🧒 Displacement and housing instability
👷🏽♀️ Livelihood impacts
🔧 Infrastructure disruptions
🏥 Health Impacts
💸 Escalating financial burdens on households
🌾 Food and water insecurity
🧑🧑🧒🧒 Displacement and housing instability
👷🏽♀️ Livelihood impacts
🔧 Infrastructure disruptions
🏥 Health Impacts
💸 Escalating financial burdens on households
May 12, 2026 at 12:56 PM
The chart below represents recent top English-language coverage themes of the global human costs of a changing climate:
🌾 Food and water insecurity
🧑🧑🧒🧒 Displacement and housing instability
👷🏽♀️ Livelihood impacts
🔧 Infrastructure disruptions
🏥 Health Impacts
💸 Escalating financial burdens on households
🌾 Food and water insecurity
🧑🧑🧒🧒 Displacement and housing instability
👷🏽♀️ Livelihood impacts
🔧 Infrastructure disruptions
🏥 Health Impacts
💸 Escalating financial burdens on households