The wealthiest customers have been hiding for centuries! Digital media has made more people aware that it's a true benefit to go incognito.

Many luxury products and services are really about capturing these feelings.

Fantastic inspirations @worldbranddesign.bsky.social

A very useful resource for serious brand designers. Thanks @logoarchive.bsky.social

What is the single most memorable sensory experience you’ve ever had with a physical brand or product?

Drop it in the replies - let's discuss 👇

#MarketingTips

We just published a deep dive into the science behind sensory branding - featuring how brands like Le Labo, Belmond and Waterford Crystal leverage sensory psychology best right now.

Read the full piece here: lnkd.in/ecqEx-j8

#LuxuryMarketing

We choose the premium version because of how it makes us feel:

• The smell of leather in the showroom
• The weight of the product in your palm
• The distinct click of packaging opening
• The taste of a welcome drink at checkout

Sensory cues bypass logic and hit memory.

#Neuromarketing

Right now, most marketing budgets get poured into sight and sound: banners, billboards, and video ads.

But buying luxury is an emotional, physical act.

Nobody actually needs the heaviest crystal tumbler or the rarest single malt. #ConsumerPsychology