We just published a deep dive into the science behind sensory branding - featuring how brands like Le Labo, Belmond and Waterford Crystal leverage sensory psychology best right now.

Read the full piece here: lnkd.in/ecqEx-j8

#LuxuryMarketing

We choose the premium version because of how it makes us feel:

• The smell of leather in the showroom
• The weight of the product in your palm
• The distinct click of packaging opening
• The taste of a welcome drink at checkout

Sensory cues bypass logic and hit memory.

#Neuromarketing

Right now, most marketing budgets get poured into sight and sound: banners, billboards, and video ads.

But buying luxury is an emotional, physical act.

Nobody actually needs the heaviest crystal tumbler or the rarest single malt. #ConsumerPsychology

If you want a luxury consumer to feel something, remember it, and act... the senses doing the heavy lifting aren’t the ones you’re paying for.

As people grow desensitised to AI & digital noise, brands have a massive opportunity in #SensoryMarketing 🧵👇

Our founder Niki will be out and about in London at these upcoming networking events:

- **In Pursuit of Luxury - Time to Change**: 11th Sept
- **London Packaging Week**: 16th Sept
- **Connections Luxury UK & Ireland**: 20-23 Sept
- **Hotel & Resort Innovation:** 29-30th Sept

🗞️ 17% of the world's billionaires engaged with The Wall Street Journal in the last 30 days.

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#B2Bmarketing #mediastrategy #audienceengagement #billionairemindset #targetedaudience