Jay Jaffa
@jayjaffa.bsky.social
a man who's seen and published a lot of content in his time
https://jayjaffa.substack.com/p/thats-good-social-1?r=4j73u
https://jayjaffa.substack.com/p/thats-good-social-1?r=4j73u
Pinned
Jay Jaffa
@jayjaffa.bsky.social
· Mar 25
Narrative Is the Game: What Crimson Desert Teaches Us About Community Management
Why being reactive isn’t enough when player sentiment moves faster than your messaging
open.substack.com
Okay, so I've done some analysis of Crimson Desert's launch.
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
It’s rare a review will put me off buying a game I was really looking forward to but man, @skillup.bsky.social has put me off Wolverine completely. What a shame. Great breakdown (as usual) here: youtu.be/YhUiptupV7A?...
I do not recommend: Marvel's Wolverine (Review)
YouTube video by Skill Up
youtu.be
September 10, 2026 at 8:05 PM
It’s rare a review will put me off buying a game I was really looking forward to but man, @skillup.bsky.social has put me off Wolverine completely. What a shame. Great breakdown (as usual) here: youtu.be/YhUiptupV7A?...
The other thing interesting me at the moment is the discourse around FC27 and the various bits of news we’re seeing. I’m fortunate to be part of The Grounds playtesting horde and early verdict is…. semi-promising? My reference point is 2K and The City, it’s like a lite version
August 6, 2026 at 12:44 PM
The other thing interesting me at the moment is the discourse around FC27 and the various bits of news we’re seeing. I’m fortunate to be part of The Grounds playtesting horde and early verdict is…. semi-promising? My reference point is 2K and The City, it’s like a lite version
Excited, obviously. This is different too. Cant think of another game that’s partnered with someone like Netflix in this way
Grand Theft Auto VI Is Getting An 'Extended Look' On Netflix On August 27 gameinformer.com/2026/08/06/g...
August 6, 2026 at 12:39 PM
Excited, obviously. This is different too. Cant think of another game that’s partnered with someone like Netflix in this way
Until Dawn 2 = erm yes
God of War Laufey = erm yes *please*
Wolverine = YES YES YES
God of War Laufey = erm yes *please*
Wolverine = YES YES YES
June 3, 2026 at 10:48 AM
Until Dawn 2 = erm yes
God of War Laufey = erm yes *please*
Wolverine = YES YES YES
God of War Laufey = erm yes *please*
Wolverine = YES YES YES
Excited for Forza Horizon 6. Reviews and my timeline are awash with positives. Looks like Playground have nailed it. Great launch.
May 16, 2026 at 9:01 PM
Excited for Forza Horizon 6. Reviews and my timeline are awash with positives. Looks like Playground have nailed it. Great launch.
Oh boy, what a mess
Forza Horizon 6 suffered a significant leak after the entire game was reportedly made available via an unencrypted Steam preload. https://bit.ly/3Py4xMT
May 11, 2026 at 10:14 AM
Oh boy, what a mess
Love this. What a fantastic story this has turned out to be. I’ve loved my time with Crimson Desert so far - still in Hernand and who can blame me?
Crimson Desert has sold so well that its developer, Pearl Abyss, has reportedly given every employee a $3,400 bonus. https://bit.ly/3QpLqVD
April 27, 2026 at 7:30 PM
Love this. What a fantastic story this has turned out to be. I’ve loved my time with Crimson Desert so far - still in Hernand and who can blame me?
Reposted by Jay Jaffa
Okay, so I've done some analysis of Crimson Desert's launch.
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
Narrative Is the Game: What Crimson Desert Teaches Us About Community Management
Why being reactive isn’t enough when player sentiment moves faster than your messaging
open.substack.com
March 25, 2026 at 9:40 AM
Okay, so I've done some analysis of Crimson Desert's launch.
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
Okay, so I've done some analysis of Crimson Desert's launch.
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
Narrative Is the Game: What Crimson Desert Teaches Us About Community Management
Why being reactive isn’t enough when player sentiment moves faster than your messaging
open.substack.com
March 25, 2026 at 9:40 AM
Okay, so I've done some analysis of Crimson Desert's launch.
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
And yeah, they didn’t lose the launch.
They lost control of the narrative.
From a community POV - reactive vs proactive isn’t just timing - it’s who controls the story.
Full breakdown here: open.substack.com/pub/jayjaffa...
Have to say I'm finding the launch and post-launch chat around Crimson Desert fascinating. Some great reactive work from Pearl Abyss. Some questionable moments pre-release. It's a commercial hit, you'd have to say, but hasn't delivered on its promise thus far. Important road ahead, very intriguing.
March 23, 2026 at 7:25 PM
Have to say I'm finding the launch and post-launch chat around Crimson Desert fascinating. Some great reactive work from Pearl Abyss. Some questionable moments pre-release. It's a commercial hit, you'd have to say, but hasn't delivered on its promise thus far. Important road ahead, very intriguing.
Yeah this is good stuff. Very intrigued to see what happens with Xbox over the next five or so years. Suspect Seamus Blackley might be on the money...
"Xbox, like a lot of businesses that aren’t the core AI business, is being sunsetted. They don’t say that, but that’s what’s happening. I expect that the new CEO, Asha Sharma, her job is going to be as a palliative care doctor who slides Xbox gently into the night."
gamesbeat.com/what-an-xbox...
gamesbeat.com/what-an-xbox...
What an Xbox founder thinks of the new Xbox CEO | Seamus Blackley interview
Seamus Blackley was one of the renegades who got the Xbox started. We asked him what he thinks of the big executive changes at Xbox.
gamesbeat.com
February 24, 2026 at 10:33 AM
Yeah this is good stuff. Very intrigued to see what happens with Xbox over the next five or so years. Suspect Seamus Blackley might be on the money...
Reposted by Jay Jaffa
This is a very important quote from the interview that I hope every single company hoping to capitalize on the gaming industry reads and internalizes. Games are a unique market, and you can't just apply strategies from other industries and find success. This has been proven time and time again.
February 23, 2026 at 8:43 PM
This is a very important quote from the interview that I hope every single company hoping to capitalize on the gaming industry reads and internalizes. Games are a unique market, and you can't just apply strategies from other industries and find success. This has been proven time and time again.
Thank god. A month or two too late but whatever. Worst appointment we’ve made in my lifetime. Poch in the summer 🙏🙏🙏
February 11, 2026 at 10:12 AM
Thank god. A month or two too late but whatever. Worst appointment we’ve made in my lifetime. Poch in the summer 🙏🙏🙏
Just can’t see the board doing what needs to be done. They staked too much on Frank and can’t/won’t want their first big decision to be seen as such a colossal error. For me, if we stick with him we go down. Simple as that really.
February 11, 2026 at 8:35 AM
Just can’t see the board doing what needs to be done. They staked too much on Frank and can’t/won’t want their first big decision to be seen as such a colossal error. For me, if we stick with him we go down. Simple as that really.
This is absolutely tremendous.
One of many killer lines: "Bartlett is, if you want a shortcut to understanding him, a sentient LinkedIn post in a turtleneck." normallondonbloke.substack.com/p/mind-the-r...
One of many killer lines: "Bartlett is, if you want a shortcut to understanding him, a sentient LinkedIn post in a turtleneck." normallondonbloke.substack.com/p/mind-the-r...
Mind the Rant: Steven Bartlett and The Diary of a CEO
On Steven Bartlett, Chris Williamson, and the grand tradition of men on podcasts trying to sound important and waffling about topics they’re unqualified to speak on. I’d like to be clear that this is ...
normallondonbloke.substack.com
February 3, 2026 at 9:49 AM
This is absolutely tremendous.
One of many killer lines: "Bartlett is, if you want a shortcut to understanding him, a sentient LinkedIn post in a turtleneck." normallondonbloke.substack.com/p/mind-the-r...
One of many killer lines: "Bartlett is, if you want a shortcut to understanding him, a sentient LinkedIn post in a turtleneck." normallondonbloke.substack.com/p/mind-the-r...
I beg you to end this pain, football gods. Please put him out of his misery. This is just rancid, week after week
I’ve already watched one too many Thomas Frank Spurs games in 2026
January 10, 2026 at 6:39 PM
I beg you to end this pain, football gods. Please put him out of his misery. This is just rancid, week after week
I’ve already watched one too many Thomas Frank Spurs games in 2026
January 1, 2026 at 9:53 PM
I’ve already watched one too many Thomas Frank Spurs games in 2026
Giant of the industry with an imperious legacy. Very sad news
Battlefield head, Infinity Ward co-founder and Respawn CEO Vince Zampella has died, aged 55.
www.videogameschronicle.com/news/battlef...
www.videogameschronicle.com/news/battlef...
Battlefield head, Infinity Ward co-founder and Respawn CEO Vince Zampella has died | VGC
The Call of Duty, Medal of Honor and Battlefield veteran died in a car crash in California…
www.videogameschronicle.com
December 22, 2025 at 9:48 PM
Giant of the industry with an imperious legacy. Very sad news
It can’t be *nine* game awards good can it?! I have it preloaded but haven’t hit start yet - and it’s been looking at me for about five months. I’ll take the plunge soon but don’t expect me to finish it before 2027. Bit time poor since my daughter arrived last year
Clair Obscur: Expedition 33 is officially #TheGameAwards' Game of the Year!
Let's revisit our review to see what made this game so great: https://bit.ly/4iZNUUS
Let's revisit our review to see what made this game so great: https://bit.ly/4iZNUUS
December 12, 2025 at 8:41 PM
It can’t be *nine* game awards good can it?! I have it preloaded but haven’t hit start yet - and it’s been looking at me for about five months. I’ll take the plunge soon but don’t expect me to finish it before 2027. Bit time poor since my daughter arrived last year
Reposted by Jay Jaffa
This is great: Stephen Bunting with @jonathanliew.bsky.social
‘I messaged Sia on Instagram. She didn’t get back to me’: cult darts hero Stephen Bunting on his viral walk-on
The world No 4’s entrance to the song Titanium has become an iconic moment in darts, but while he loves the attention what he really wants is the world title
www.theguardian.com
December 12, 2025 at 2:51 PM
This is great: Stephen Bunting with @jonathanliew.bsky.social
Making my return to writing and veering away from my newsletter’s raison d’etre… here I am having a moan about football slop and the low-hanging fruit we’re surely ready to move away from 🙏 open.substack.com/pub/jayjaffa...
December 11, 2025 at 10:27 PM
Making my return to writing and veering away from my newsletter’s raison d’etre… here I am having a moan about football slop and the low-hanging fruit we’re surely ready to move away from 🙏 open.substack.com/pub/jayjaffa...
Brilliant title fight last night at #UFC323. Highlight being the body kick at 5.06 here. Sounded like a gunshot 😦: www.youtube.com/watch?v=YRIn...
ALL-TIME GREAT PERFORMANCE! 😮💨 | Merab Dvalishvili vs. Petr Yan 2 | #UFC323 Fight Highlights
YouTube video by TNT Fight Sports
www.youtube.com
December 7, 2025 at 3:29 PM
Brilliant title fight last night at #UFC323. Highlight being the body kick at 5.06 here. Sounded like a gunshot 😦: www.youtube.com/watch?v=YRIn...
Hmmm. Did anyone want this? I’ll investigate so you don’t have to:
December 3, 2025 at 10:44 AM
Hmmm. Did anyone want this? I’ll investigate so you don’t have to:
Still the case. Actually getting worse week by week. If this is what a serious football club looks like I want to be stupid and chaotic again. Clueless stuff from the first minute.
Football is meant to be entertaining and/or fun. I am having zero fun watching Frank’s Spurs. It is mind-numbingly boring stuff at the moment.
November 1, 2025 at 7:32 PM
Still the case. Actually getting worse week by week. If this is what a serious football club looks like I want to be stupid and chaotic again. Clueless stuff from the first minute.
Love Tim Urban. Love this. Very amusing insight into what I’ve got coming approximately a year from now: waitbutwhy.com/2025/10/todd...
Tales from Toddlerhood
A two-year-old is a supremely strange person.
waitbutwhy.com
October 29, 2025 at 7:57 PM
Love Tim Urban. Love this. Very amusing insight into what I’ve got coming approximately a year from now: waitbutwhy.com/2025/10/todd...