Pete Blackshaw
@peteblackshaw.bsky.social
Founder/CEO, http://BrandRank.AI, Ex-Digital Leader: Nestle, P&G, Nielsen. Author "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000." Alum: UC Santa Cruz (home of Banana Slug), HBS. Urgent Optimist.
Big Tech’s $360B Bet — and What It Means for the Answer Economy
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
November 1, 2025 at 5:34 PM
Big Tech’s $360B Bet — and What It Means for the Answer Economy
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
10 Urgent Principles for Brand Survival in the AI Era
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
10 Urgent Principles for Brand Survival in the AI Era
Earn the Answer, Win the Future!
open.substack.com
April 28, 2025 at 6:42 PM
10 Urgent Principles for Brand Survival in the AI Era
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
This week I'm headed to the three-day Association of National Advertisers (ANA) AI & Technology for Marketers conference, and I found myself reflecting on the big issues CMOs face today. Here's some reflections for CMOs ahead of the conference. open.substack.com/pub/answerec...
Beyond Better, Faster, Cheaper: The Real AI Marketing Revolution
10 Strategies for CMOs Navigating The Answer Economy -- Where Substance Trumps Slogans
open.substack.com
March 23, 2025 at 6:24 PM
This week I'm headed to the three-day Association of National Advertisers (ANA) AI & Technology for Marketers conference, and I found myself reflecting on the big issues CMOs face today. Here's some reflections for CMOs ahead of the conference. open.substack.com/pub/answerec...
SEO Is Declining Fast. The Future Belongs to "Answer Media"
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
SEO Is Declining Fast. The Future Belongs to "Answer Media"
Introducing "Answer Media" -- The New Currency of Competitive Advantage
open.substack.com
March 7, 2025 at 12:10 PM
SEO Is Declining Fast. The Future Belongs to "Answer Media"
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
Davos in the Answer Economy: AI's Split Vision of Global Challenges
Also see theanswereconomy.com #WEF2
Also see theanswereconomy.com #WEF2
January 20, 2025 at 8:20 PM
Davos in the Answer Economy: AI's Split Vision of Global Challenges
Also see theanswereconomy.com #WEF2
Also see theanswereconomy.com #WEF2
Latest reflections on the future of search in an #AI world.
Welcome feedback!
answereconomy.substack.com/p/search-is-...
Welcome feedback!
answereconomy.substack.com/p/search-is-...
Search is Dead! Long Live Search!
How AI Transforms Search and Powers the Answer Economy
answereconomy.substack.com
January 2, 2025 at 9:38 PM
Latest reflections on the future of search in an #AI world.
Welcome feedback!
answereconomy.substack.com/p/search-is-...
Welcome feedback!
answereconomy.substack.com/p/search-is-...
Indeed!
Rest in peace!
Rest in peace!
December 29, 2024 at 11:50 PM
Indeed!
Rest in peace!
Rest in peace!
The 2025 Pocket Guide to AI Speak
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
The 2025 Pocket Guide to AI Speak
Terms That Define (and Deride) Our New Reality
open.substack.com
December 28, 2024 at 7:48 PM
The 2025 Pocket Guide to AI Speak
open.substack.com/pub/answerec...
open.substack.com/pub/answerec...
Green crabs have invaded habitats. Sea otters might be the solution.
December 28, 2024 at 12:03 PM
Green crabs have invaded habitats. Sea otters might be the solution.
"Luxury is in a death spiral. After a decade of nearly unfettered growth, the sector is bombing across the globe."
Obscene Prices, Declining Quality: Luxury Is in a Death Spiral www.nytimes.com/2024/12/19/o...
Obscene Prices, Declining Quality: Luxury Is in a Death Spiral www.nytimes.com/2024/12/19/o...
Opinion | Vuitton. Chanel. Who Cares? Prices and Quality Are Killing Luxury Brands.
Luxury brands have triggered their own death spiral by selling overpriced, overexposed and lower-quality products.
www.nytimes.com
December 20, 2024 at 12:15 AM
"Luxury is in a death spiral. After a decade of nearly unfettered growth, the sector is bombing across the globe."
Obscene Prices, Declining Quality: Luxury Is in a Death Spiral www.nytimes.com/2024/12/19/o...
Obscene Prices, Declining Quality: Luxury Is in a Death Spiral www.nytimes.com/2024/12/19/o...
Reposted by Pete Blackshaw
X Traffic Falling Relative to Bluesky
According to Similarweb, visits to the Elon Musk's X have plummeted over the past 3 months
Global traffic to x.com has fallen from 706 million visits in Sept to just 586.6 million by Nov — a 10.5% drop in the past month alone
1/2
According to Similarweb, visits to the Elon Musk's X have plummeted over the past 3 months
Global traffic to x.com has fallen from 706 million visits in Sept to just 586.6 million by Nov — a 10.5% drop in the past month alone
1/2
December 16, 2024 at 2:03 PM
X Traffic Falling Relative to Bluesky
According to Similarweb, visits to the Elon Musk's X have plummeted over the past 3 months
Global traffic to x.com has fallen from 706 million visits in Sept to just 586.6 million by Nov — a 10.5% drop in the past month alone
1/2
According to Similarweb, visits to the Elon Musk's X have plummeted over the past 3 months
Global traffic to x.com has fallen from 706 million visits in Sept to just 586.6 million by Nov — a 10.5% drop in the past month alone
1/2
My first "feature length" (well...60 seconds) video using #OpenAI's #Sora tool. Sora’s intuitive interface turns prompts into polished #videos, perfect for brainstorming and pitches. While I ran out of credits fast, its versatility and speed surprised me...in a good way.
@brandrank.bsky.social
@brandrank.bsky.social
December 16, 2024 at 4:17 PM
My first "feature length" (well...60 seconds) video using #OpenAI's #Sora tool. Sora’s intuitive interface turns prompts into polished #videos, perfect for brainstorming and pitches. While I ran out of credits fast, its versatility and speed surprised me...in a good way.
@brandrank.bsky.social
@brandrank.bsky.social
How Claude Became Tech Insiders’ Chatbot of Choice www.nytimes.com/2024/12/13/t...
Why Anthropic’s Claude Is a Hit with Tech Insiders
A.I. insiders are falling for Claude, a chatbot from Anthropic. Is it a passing fad, or a preview of artificial relationships to come?
www.nytimes.com
December 14, 2024 at 1:21 AM
How Claude Became Tech Insiders’ Chatbot of Choice www.nytimes.com/2024/12/13/t...
Reposted by Pete Blackshaw
“I travel around the world, eat a lot of shit, and basically do whatever the fuck I want.” Revisit a Profile of Anthony Bourdain, from 2017.
Anthony Bourdain’s Moveable Feast
Patrick Radden Keefe profiled the late chef and star of “Parts Unknown,” in 2017. “I travel around the world, eat a lot of shit, and basically do whatever the fuck I want,” he said.
www.newyorker.com
December 11, 2024 at 7:28 PM
“I travel around the world, eat a lot of shit, and basically do whatever the fuck I want.” Revisit a Profile of Anthony Bourdain, from 2017.
December 12, 2024 at 12:40 AM
Top Ten Tech Buzzwords Going into 2025
...according to the LLMs. (Don't shoot the messenger.)
@googlegemini.bsky.social @perplexityai.bsky.social #Meta @anthropic.com #Brat #Barbiecore #NepoBaby #Rawdogging #Delulu @brandrank.bsky.social
www.linkedin.com/posts/consum...
...according to the LLMs. (Don't shoot the messenger.)
@googlegemini.bsky.social @perplexityai.bsky.social #Meta @anthropic.com #Brat #Barbiecore #NepoBaby #Rawdogging #Delulu @brandrank.bsky.social
www.linkedin.com/posts/consum...
Pete Blackshaw on LinkedIn: #grok #chatgpt #multimodal #llama #genz #vibecheck #ai
Buckle up, my friends! Tis' the season for BrandRank.AI 's first annual “Top Ten Tech Buzzwords” scorecard. Had a blast putting this together—a wild mix of…
www.linkedin.com
December 11, 2024 at 7:34 PM
Top Ten Tech Buzzwords Going into 2025
...according to the LLMs. (Don't shoot the messenger.)
@googlegemini.bsky.social @perplexityai.bsky.social #Meta @anthropic.com #Brat #Barbiecore #NepoBaby #Rawdogging #Delulu @brandrank.bsky.social
www.linkedin.com/posts/consum...
...according to the LLMs. (Don't shoot the messenger.)
@googlegemini.bsky.social @perplexityai.bsky.social #Meta @anthropic.com #Brat #Barbiecore #NepoBaby #Rawdogging #Delulu @brandrank.bsky.social
www.linkedin.com/posts/consum...
Will #GenerativeAI transform holiday shopping? I'll probe this question in tomorrow's #GAI-Insights "Learning Lab" showcase presentation. 12/9 7PM EST. Here's a video recap of key themes. Sign-up here: meetup.com/gaiinsights-...
@brandrank.bsky.social #ecommerce #Marketing @adweek.bsky.social
@brandrank.bsky.social #ecommerce #Marketing @adweek.bsky.social
December 8, 2024 at 7:18 PM
Will #GenerativeAI transform holiday shopping? I'll probe this question in tomorrow's #GAI-Insights "Learning Lab" showcase presentation. 12/9 7PM EST. Here's a video recap of key themes. Sign-up here: meetup.com/gaiinsights-...
@brandrank.bsky.social #ecommerce #Marketing @adweek.bsky.social
@brandrank.bsky.social #ecommerce #Marketing @adweek.bsky.social
Top #Marketing Trends for 2025
1️⃣ Personalization Rules: AI-driven experiences aren’t optional—tailored content dominates.
2️⃣ Video Wins: Short, immersive, authentic. Mixed reality is next.
3️⃣ Sustainability Still Counts
Brands must think like algorithms.
@brandrank.bsky.social @adweek.bsky.social
1️⃣ Personalization Rules: AI-driven experiences aren’t optional—tailored content dominates.
2️⃣ Video Wins: Short, immersive, authentic. Mixed reality is next.
3️⃣ Sustainability Still Counts
Brands must think like algorithms.
@brandrank.bsky.social @adweek.bsky.social
December 4, 2024 at 3:12 PM
Top #Marketing Trends for 2025
1️⃣ Personalization Rules: AI-driven experiences aren’t optional—tailored content dominates.
2️⃣ Video Wins: Short, immersive, authentic. Mixed reality is next.
3️⃣ Sustainability Still Counts
Brands must think like algorithms.
@brandrank.bsky.social @adweek.bsky.social
1️⃣ Personalization Rules: AI-driven experiences aren’t optional—tailored content dominates.
2️⃣ Video Wins: Short, immersive, authentic. Mixed reality is next.
3️⃣ Sustainability Still Counts
Brands must think like algorithms.
@brandrank.bsky.social @adweek.bsky.social
A climate model combining generative AI and physics data is 25 times faster than the state of the art
#ClimateTech @sustainability
today.ucsd.edu/story/accele...
#ClimateTech @sustainability
today.ucsd.edu/story/accele...
Accelerating Climate Modeling with Generative AI
The algorithms behind generative AI tools like DallE, when combined with physics-based data, can be used to develop better ways to model the Earth’s climate. Computer scientists in Seattle and San Die...
today.ucsd.edu
December 4, 2024 at 12:51 AM
A climate model combining generative AI and physics data is 25 times faster than the state of the art
#ClimateTech @sustainability
today.ucsd.edu/story/accele...
#ClimateTech @sustainability
today.ucsd.edu/story/accele...
#AI strategy for brands starts with the boring basics.
Like answering obvious questions.
Or think/acting like a concierge when consumers search your site...or visit your FAQ.
Get this right and the LLMs will generously reward you.
#Branding @brandrank.bsky.social
adage.com/article/opin...
Like answering obvious questions.
Or think/acting like a concierge when consumers search your site...or visit your FAQ.
Get this right and the LLMs will generously reward you.
#Branding @brandrank.bsky.social
adage.com/article/opin...
Why brands must improve how they answer consumer questions in the AI era
The no-brainer simplicity of this concept is why it’s often overlooked.
adage.com
December 3, 2024 at 12:59 PM
#AI strategy for brands starts with the boring basics.
Like answering obvious questions.
Or think/acting like a concierge when consumers search your site...or visit your FAQ.
Get this right and the LLMs will generously reward you.
#Branding @brandrank.bsky.social
adage.com/article/opin...
Like answering obvious questions.
Or think/acting like a concierge when consumers search your site...or visit your FAQ.
Get this right and the LLMs will generously reward you.
#Branding @brandrank.bsky.social
adage.com/article/opin...
December 2, 2024 at 12:55 AM