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rustleandspark.bsky.social
@rustleandspark.bsky.social
On Peter Martensen's "Growth with AI" podcast, I shared the overarching theme to every Rustle & Spark engagement. Think big, attend to the details, and address things in order.
www.youtube.com/channel/UCOd...
September 17, 2026 at 1:53 PM
HOLY MOLY.
This is what the former Assistant Director for the Leadership Initiative at Harvard Business School just blasted out to her community:
September 16, 2026 at 1:04 PM
250 applicants for every job listing—350 in tech—and interviews are almost impossible to get. StoryStrengths is the easy online course that makes you *own* the interview. storystrengths.org/ #interview #employment #jobsearch #storytelling
September 16, 2026 at 12:53 PM
We’re all taught the same basic approach to persuasion: make your claim, present the evidence.

That backfires because it triggers our defenses. Instead, communicate so your listener wants to believe. Here's how:
youtu.be/10P_RkJLSxA
Stop Making Claims!
Stop making claims! Every time you start with a claim, you trigger internal resistance in your listener, and confirmation bias gets stronger the more evidence you present. Here's how to use storytelling to invert that dynamic so your evidence can work for you instead of against you. To put these kinds of insights to work for your business, go to: https://www.rustleandspark.com/speaker To put this to work for your job search, go to: https://storystrengths.org/ #storytelling #storystrengths #persuasion #confirmationbias
youtu.be
September 15, 2026 at 12:47 PM
See how fast StoryStrengths™️ pays for itself based on YOUR desired salary!
www.rustleandspark.com/this-is-stor...
#jobs #interview #employment
September 15, 2026 at 12:15 PM
Head of HR for a Fortune Global 500:
"In a market this competitive, telling your professional story isn’t optional—it’s essential.
If you’re in a search (or ready for the next opportunity), StoryStrengths is worth checking out.”
—Lori J. SHRM-SCP, GPHR
www.rustleandspark.com/this-is-stor...
September 13, 2026 at 1:57 PM
Are you a salesperson? Fundraiser? Recruiter? Manager? Executive? Elevate your game with IMPACT STORYTELLING. #storytelling #communication #softskills
September 10, 2026 at 8:00 PM
It was an honor helping small businesses learn the power of Impact Storytelling at @score_mentors
#storytelling #hiring #sales #retention #keynote #business
September 8, 2026 at 4:02 PM
I had a great conversation about nonprofits, management, fundraising and more with Mickey Desai on The Nonprofit Snapcast. Listen in, and leave your thoughts below!
nonprofitsnapcast.org/2025/09/02/h... #nonprofits #fundraising #management #leadership #storytelling
Hope Doesn't Show Up On Sunny Days, With Adam Olenn | Nonprofit SnapCast
Hope Doesn't Show Up On Sunny Days: Adam Olenn, founder of Rustle and Spark branding agency, meets with Mickey to discuss effective storytelling techniques for nonprofits.
nonprofitsnapcast.org
September 8, 2026 at 12:40 PM
Imposta? Basta! Here's how to banish "impostor syndrome" forever.
#impostorsyndrome #confidence #journaling #impostersyndrome
youtu.be/_Ncug1JLH7U
Imposta? Basta! — How to inoculate yourself against impostor syndrome
Feeling "impostor syndrome?" As the Italians say, "Basta! – Enough!" Here's a simple hack to inoculate yourself against impostor syndrome and move forward with confidence and positivity. To really build your confidence and win #storytelling #story #impostor #imposter #impostersyndrome #journaling #confidence https://www.rustleandspark.com/this-is-storystrengths STORYSTRENGTHSᵀᴹ Know your worth. Tell the world. StoryStrengthsᵀᴹ transforms your knowledge of your unique value—and teaches you to communicate it clearly and confidently so interviewers want to listen. https://www.rustleandspark.com/this-is-storystrengths When you use StoryStrengthsᵀᴹ in a job interview… – your message is remembered 1,200% better. – you instantly—and automatically—create authentic connection with your listener. – the interviewer can—and often will—share your accomplishments with other decision-makers. The modern job search contradicts itself: Make your resume conform to the job listing as closely as possible to get through screening software—but this means your qualifications look like everyone else’s. Now that you’ve worked hard to blend in, interviewers want you to stand out. StoryStrengthsᵀᴹ gives you an edge by addressing BOTH. StoryStrengthsᵀᴹ is an online course puts the power of world-class branding and marketing behind you so— – Your resume will have the best possible chance of getting through automated screening software. – You’ll learn how to instantly connect with interviewers and speak about yourself comfortably and confidently—so they remember you and your achievements better than other candidates. The job market is harder than ever. Give yourself an edge with StoryStrengthsᵀᴹ. – Over thirty-three bite-size video lessons. – Interactive worksheets help you through every step of the process. – Dozens of extra supporting videos, articles, and tools. – Journaling exercises build a habit of professional reflection. – Conversation tricks to claim leadership in job interviews, networking events, and referral conversations. Best of all, once you’ve signed up for StoryStrengthsᵀᴹ, you’ll enjoy lifetime access to the program, so you can freshen up your skills any time you want! Start NOW! https://www.rustleandspark.com/this-is-storystrengths
youtu.be
August 26, 2026 at 4:34 PM
On Peter Martensen's "Growth with AI" podcast, I shared the public-health poster that shaped my career.
www.youtube.com/channel/UCOd...
August 26, 2026 at 2:05 PM
See how fast StoryStrengths™️ pays for itself based on YOUR desired salary!
www.rustleandspark.com/this-is-stor...
#jobs #interview #employment
August 26, 2026 at 12:15 PM
It was a blast speaking to the New England Alliance about how storytelling can transform long-term care!
@achca_national #storytelling #healthcare #longtermcare #healthcareadministration #hiring #sales #retention #keynote
August 23, 2026 at 3:30 PM
On Peter Martensen's "Growth with AI" podcast, we discussed the astounding research about what happens inside people's brains when they share stories.
www.youtube.com/channel/UCOd...
August 20, 2026 at 2:03 PM
"When I tell these stories, I'm gonna know how to get people to donate." Why is Impact Storytelling is a hit with everyone from interns to executives? #storytelling #business #sales #fundraising #marketing #nonprofits
youtu.be/5nbj-YWLPSs
Impact Storytelling – Jacob F., Marketing Coordinator, Refugee Dream Center
What is Impact Storytelling™? https://www.rustleandspark.com/story Does your company talk about needing to... - drive sales, boost sales, increase sales? - grow fundraising, increase fundraising, increase participation? - improve culture, increase brand compliance, empower employees - drive, increase, or improve employee engagement? Then you need Impact Storytelling. Most business communication fails to convince, persuade, or even be remembered. Whether you’re in sales, marketing, management, or fundraising, Impact Storytelling will dramatically increase your success. Nobel-prize winning research(1) shows our decisions are emotional. And introducing quantitative information too soon stops us from caring.(2) But telling the perfect story captivates your audience, earns their trust, sticks over 1,200% better(3), and inspires them to take action. Call today to learn how your whole team can dramatically increase their effectiveness in just one session of our energizing, research-backed story training. https://www.rustleandspark.com/story 1. Harvard Business Review, Decisions and Desire 2. Kahneman, Daniel, Thinking, Fast and Slow 3. Bower, Gordon H. Clark, Michal C, Narrative stories as mediators for serial learning #storytelling #business #sales #fundraising #nonprofit #corporate #management #branding #culture #employeeengagement #recruiting #retention ©2025 Rustle & Spark® // Impact Storytelling – Testimonial by NAME, ROLE, The Refugee Dream Center The Refugee Dream Center https://www.refugeedreamcenter.org/ The Refugee Dream Center, founded by Dr. Omar Bah, aims to create a sense of family and community for refugees who may be far away from their loved ones. What sets this nonprofit apart is its focus on building community wherever refugees are, irrespective of the circumstances they face. Unlike other organizations, the Refugee Dream Center eliminates tedious paperwork, long waits, and appointments. It is an organization created by refugees for refugees, with a majority of the staff being refugees themselves. The center recognizes the challenges faced by refugees when they come to the United States, including culture shock and hostility. They understand the struggle of accessing basic services and encountering unfamiliar concepts that even many Americans may not comprehend. The Refugee Dream Center empathizes with the confusion and strives to provide resources to make the American Dream attainable. The organization offers assistance in finding employment, education, and housing, while also providing essential skills and knowledge such as navigating the U.S. healthcare system, improving English language proficiency, and guiding individuals on the path to citizenship. If a problem arises that doesn’t have an immediate solution, the center is dedicated to finding one because, like a family, they stand by their community members in times of need.
youtu.be
August 20, 2026 at 11:34 AM
It was a blast speaking to the New England Alliance about how storytelling can transform long-term care!
@achca_national #storytelling #healthcare #longtermcare #healthcareadministration #hiring #sales #retention #keynote
August 19, 2026 at 4:26 PM
I had a great conversation with Peter Martensen on his "Growth with AI" podcast. AI is a work-accelerator...but race cars have brakes for a reason.
www.youtube.com/channel/UCOd...
August 19, 2026 at 1:52 PM
College graduates are walking across the stage and into an entry-level employment hellscape. If you're a recent grad—or know one—get storytelling advantage for career success: StoryStrengths.
www.nytimes.com/2026/06/05/b...
August 17, 2026 at 2:10 PM
It was a blast speaking to the New England Alliance about how storytelling can transform long-term care!
@achca_national #storytelling #healthcare #longtermcare #healthcareadministration #hiring #sales #retention
August 11, 2026 at 2:40 PM
We’re all taught the same basic approach to persuasion: make your claim, present the evidence.

That backfires because it triggers our defenses. Instead, communicate so your listener wants to believe. Here's how:
youtu.be/10P_RkJLSxA
Stop Making Claims!
Stop making claims! Every time you start with a claim, you trigger internal resistance in your listener, and confirmation bias gets stronger the more evidence you present. Here's how to use storytelling to invert that dynamic so your evidence can work for you instead of against you. To put these kinds of insights to work for your business, go to: https://www.rustleandspark.com/speaker To put this to work for your job search, go to: https://storystrengths.org/ #storytelling #storystrengths #persuasion #confirmationbias
youtu.be
August 11, 2026 at 12:47 PM
Looking for a job? Your story makes you stand out. Learn how to tell it. storystrengths.org/ #interviewprep #employment #jobsearch #opentowork
August 7, 2026 at 12:50 PM
Networking event? Fundraising soirée? Sales conference? Boost your chances by holding your drink *correctly.* Here's how. #networking #sales #fundraising #interview #connection #psychology
www.youtube.com/watch
How to Hold A Drink (when networking)
Heading out to a networking event? The way you hold a drink can work for you—or against you. Here’s a fascinating research-backed tip on how to make sure your beverage is on your side. #storytelling #story #careeradvice #careergrowth #careerdevelopment #networking #careerchange #jobs #jobsearch #jobseekers #interview #interviewtips #interviewpreparation #interviewskills // ================================================ // Want to level up your whole job search? STORYSTRENGTHSᵀᴹ Your strength is in your story. https://www.rustleandspark.com/this-i... StoryStrengthsᵀᴹ transforms your knowledge of your unique value—and teaches you to communicate it clearly and confidently so interviewers want to listen. https://www.rustleandspark.com/this-i... When you use StoryStrengthsᵀᴹ in a job interview… – your message is remembered 1,200% better. – you instantly—and automatically—create authentic connection with your listener. – the interviewer can—and often will—share your accomplishments with other decision-makers. The modern job search contradicts itself: Make your resume conform to the job listing as closely as possible to get through screening software—but this means your qualifications look like everyone else’s. Now that you’ve worked hard to blend in, interviewers want you to stand out. StoryStrengthsᵀᴹ gives you an edge by addressing BOTH. StoryStrengthsᵀᴹ is an online course puts the power of world-class branding and marketing behind you so— – Your resume will have the best possible chance of getting through automated screening software. – You’ll learn how to instantly connect with interviewers and speak about yourself comfortably and confidently—so they remember you and your achievements better than other candidates. The job market is harder than ever. Give yourself an edge with StoryStrengthsᵀᴹ. – Over thirty-three bite-size video lessons. – Interactive worksheets help you through every step of the process. – Dozens of extra supporting videos, articles, and tools. – Journaling exercises build a habit of professional reflection. – Conversation tricks to claim leadership in job interviews, networking events, and referral conversations. Best of all, once you’ve signed up for StoryStrengthsᵀᴹ, you’ll enjoy lifetime access to the program, so you can freshen up your skills any time you want! // ================================================ // Invest in yourself now so you're ready when you need it. https://www.rustleandspark.com/this-i... KNOW YOUR WORTH—TELL THE WORLD.
www.youtube.com
August 6, 2026 at 6:05 PM
College graduates are walking across the stage and into an entry-level employment hellscape. If you're a recent grad—or know one—get storytelling advantage for career success: StoryStrengths.
www.nytimes.com/2026/06/05/b...
August 3, 2026 at 2:10 PM
“Even in the best market, searching for C-level positions can take a long time. I searched for five months before I started StoryStrengths. In weeks, I had multiple CFO offers. The program works!“
—Rob B., Justpoint Inc.
Accelerate YOUR search! www.rustleandspark.com/this-is-stor...
August 1, 2026 at 2:30 PM