Semblen.com
@semblen.bsky.social
Semblen flags manipulation techniques in news, political ads and government statements, sentence by sentence, and checks the claims. Every 2026 Senate ad, with the money behind it. semblen.com
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Political ads, analyzed — 2026 midterms — Semblen
2026 Senate race ads from Facebook, Instagram and YouTube, analyzed for manipulation techniques, with the FEC money behind every candidate. Look up your ZIP.
semblen.com
We ran every ad in 14 competitive Senate races through Semblen. Half of them (713 of 1,433) use at least one manipulation technique. Loaded language is the most common. https://semblen.com/races?ref=bsky
How a Kansas Senate ad from Hamilton for Kansas works on you: “preyed on families like Meischa's” is Loaded Language, words picked for the feeling, not the facts. Semblen found 3 techniques in the ad. https://semblen.com/races/ks-senate?ref=bsky-p40#ad-1593573415593256 #KSSen #Midterms2026
Kansas Senate 2026 ads: Marshall vs. Hamilton, who's paying — Semblen
PEOPLE OVER POLITICS ACTION FUND has spent $2.8M opposing Marshall. 72 ads analyzed for manipulation techniques — 36 use at least one.
semblen.com
October 3, 2026 at 5:00 PM
How a Kansas Senate ad from Hamilton for Kansas works on you: “preyed on families like Meischa's” is Loaded Language, words picked for the feeling, not the facts. Semblen found 3 techniques in the ad. https://semblen.com/races/ks-senate?ref=bsky-p40#ad-1593573415593256 #KSSen #Midterms2026
How an Alaska Senate ad from North Star works on you: “getting rich in DC” is Loaded Language, words picked for the feeling, not the facts. Semblen found 3 techniques in the ad. https://semblen.com/races/ak-senate?ref=bsky-p39#ad-1625184079327739 #AKSen #Midterms2026 #PoliticalAds
Alaska Senate 2026 ads: Sullivan vs. Peltola, who's paying — Semblen
SLF PAC has spent $8.3M opposing Peltola. 147 ads in the 2026 Alaska Senate race, analyzed for manipulation techniques — 92 use at least one.
semblen.com
October 3, 2026 at 2:00 PM
How an Alaska Senate ad from North Star works on you: “getting rich in DC” is Loaded Language, words picked for the feeling, not the facts. Semblen found 3 techniques in the ad. https://semblen.com/races/ak-senate?ref=bsky-p39#ad-1625184079327739 #AKSen #Midterms2026 #PoliticalAds
How a Texas Senate ad from Ken Paxton works on you: “Talarico's twisted trans agenda” is Name Calling, a label in place of an argument. Semblen found 8 techniques in the ad. https://semblen.com/races/tx-senate?ref=bsky-p37#ad-4OolAF0Ezbw #TXSen #Midterms2026 #PoliticalAds
Texas Senate 2026 ads: Talarico vs. Paxton, who's paying — Semblen
TEXAS PAC has spent $68.8M supporting Paxton. 98 ads in the 2026 Texas Senate race, analyzed for manipulation techniques — 49 use at least one.
semblen.com
October 2, 2026 at 8:00 PM
How a Texas Senate ad from Ken Paxton works on you: “Talarico's twisted trans agenda” is Name Calling, a label in place of an argument. Semblen found 8 techniques in the ad. https://semblen.com/races/tx-senate?ref=bsky-p37#ad-4OolAF0Ezbw #TXSen #Midterms2026 #PoliticalAds
How a New Hampshire Senate ad from Chris Pappas for Senate works on you: “sell out New Hampshire” is Loaded Language, words picked for the feeling, not the facts. Semblen found 7 techniques in the ad. https://semblen.com/races/nh-senate?ref=bsky-p36#ad-GNBCJpj3Xdc #NHSen #Midterms2026 #PoliticalAds
New Hampshire Senate 2026 ads: Pappas vs. Sununu — Semblen
WINSENATE has spent $6.2M opposing Sununu. 121 ads in the 2026 New Hampshire Senate race, analyzed for manipulation techniques — 67 use at least one.
semblen.com
October 2, 2026 at 5:00 PM
How a New Hampshire Senate ad from Chris Pappas for Senate works on you: “sell out New Hampshire” is Loaded Language, words picked for the feeling, not the facts. Semblen found 7 techniques in the ad. https://semblen.com/races/nh-senate?ref=bsky-p36#ad-GNBCJpj3Xdc #NHSen #Midterms2026 #PoliticalAds
How a Michigan Senate ad from Mike Rogers for Senate works on you: “surrender our borders to the drug cartels” is Loaded Language, words picked for the feeling, not the facts. Semblen found 7 techniques in the ad. https://semblen.com/races/mi-senate?ref=bsky-p35#ad-czmlOz5TfpM #MISen #Midterms2026
October 2, 2026 at 2:00 PM
How a Michigan Senate ad from Mike Rogers for Senate works on you: “surrender our borders to the drug cartels” is Loaded Language, words picked for the feeling, not the facts. Semblen found 7 techniques in the ad. https://semblen.com/races/mi-senate?ref=bsky-p35#ad-czmlOz5TfpM #MISen #Midterms2026
How a Maine Senate ad from Troy Jackson for Maine works on you: “before another maternity ward closes” is Appeal to Fear, making you afraid so you stop weighing the facts. Semblen found 9 techniques in the ad. https://semblen.com/races/me-senate?ref=bsky-p34#ad-rKALy8XRzgU #MESen #Midterms2026
October 1, 2026 at 11:00 PM
How a Maine Senate ad from Troy Jackson for Maine works on you: “before another maternity ward closes” is Appeal to Fear, making you afraid so you stop weighing the facts. Semblen found 9 techniques in the ad. https://semblen.com/races/me-senate?ref=bsky-p34#ad-rKALy8XRzgU #MESen #Midterms2026
How an Iowa Senate ad from NRSC works on you: “frivolous lawsuits” is Loaded Language, words picked for the feeling, not the facts. Semblen found 7 techniques in the ad. https://semblen.com/races/ia-senate?ref=bsky-p33#ad-_gUtQyB9u24 #IASen #Midterms2026 #PoliticalAds
Iowa Senate 2026 ads: Hinson vs. Turek, who's paying — Semblen
SLF PAC has spent $18.4M opposing Turek. 181 ads in the 2026 Iowa Senate race, analyzed for manipulation techniques — 90 use at least one.
semblen.com
October 1, 2026 at 8:00 PM
How an Iowa Senate ad from NRSC works on you: “frivolous lawsuits” is Loaded Language, words picked for the feeling, not the facts. Semblen found 7 techniques in the ad. https://semblen.com/races/ia-senate?ref=bsky-p33#ad-_gUtQyB9u24 #IASen #Midterms2026 #PoliticalAds
Someone ran the Declaration of Independence through Semblen. It flagged the grievances (“plundered our seas, ravaged our Coasts”) but missed “the merciless Indian Savages”: 0.61, under our 0.80 cutoff. It is now a test case for the next model. https://semblen.com/analyze?ref=bsky-p32 #MediaLiteracy
Analyze an article for manipulation techniques — Semblen
Paste a link, video or text and get a sentence-by-sentence breakdown of the manipulation techniques it uses, plus claim checks with cited sources.
semblen.com
October 1, 2026 at 5:00 PM
Someone ran the Declaration of Independence through Semblen. It flagged the grievances (“plundered our seas, ravaged our Coasts”) but missed “the merciless Indian Savages”: 0.61, under our 0.80 cutoff. It is now a test case for the next model. https://semblen.com/analyze?ref=bsky-p32 #MediaLiteracy
How a Texas Senate ad from Texas PAC works on you: “Predators, traffickers, violent criminals” is Loaded Language, words picked for the feeling, not the facts. Semblen found 6 techniques in the ad. https://semblen.com/races/tx-senate?ref=bsky-p30#ad-2103071826973946 #TXSen #Midterms2026
Texas Senate 2026 ads: Talarico vs. Paxton, who's paying — Semblen
TEXAS PAC has spent $37.1M supporting Paxton. 98 ads in the 2026 Texas Senate race, analyzed for manipulation techniques — 48 use at least one.
semblen.com
September 30, 2026 at 11:00 PM
How a Texas Senate ad from Texas PAC works on you: “Predators, traffickers, violent criminals” is Loaded Language, words picked for the feeling, not the facts. Semblen found 6 techniques in the ad. https://semblen.com/races/tx-senate?ref=bsky-p30#ad-2103071826973946 #TXSen #Midterms2026
The White House: “President Trump at the United Nations: ‘While Others Have Talked, I Have Acted’”. Semblen found 16 techniques. Flag-Waving: wrapping a position in patriotism. https://semblen.com/government/2026-09-24-president-trump-at-the-united-nations-while-others-have-talk-e87818?ref=bsky-p27
President Trump at the United Nations: “While… — The White House
Flag-Waving and Slogans in “President Trump at the United Nations: ‘While Others Have Talked, I…’” (The White House). The sentences Semblen flagged, and why.
semblen.com
September 30, 2026 at 8:00 PM
The White House: “President Trump at the United Nations: ‘While Others Have Talked, I Have Acted’”. Semblen found 16 techniques. Flag-Waving: wrapping a position in patriotism. https://semblen.com/government/2026-09-24-president-trump-at-the-united-nations-while-others-have-talk-e87818?ref=bsky-p27
How an Iowa Senate ad from Josh Turek for Iowa works on you: “MAGA opponent” is Name Calling, a label in place of an argument. Semblen found 9 techniques in the ad. https://semblen.com/races/ia-senate?ref=bsky-p21#ad-1661811545562633 #IASen #Midterms2026 #PoliticalAds
Iowa Senate 2026 ads: Hinson vs. Turek, who's paying — Semblen
SLF PAC has spent $17.9M opposing Turek. 168 ads in the 2026 Iowa Senate race, analyzed for manipulation techniques — 79 use at least one.
semblen.com
September 30, 2026 at 5:00 PM
How an Iowa Senate ad from Josh Turek for Iowa works on you: “MAGA opponent” is Name Calling, a label in place of an argument. Semblen found 9 techniques in the ad. https://semblen.com/races/ia-senate?ref=bsky-p21#ad-1661811545562633 #IASen #Midterms2026 #PoliticalAds
Texas Senate: 98 ads so far, 49% use at least one manipulation technique. Biggest outside spender: TEXAS PAC, $37.1M for Paxton. Every ad, what each one does to you, and who's paying: https://semblen.com/races/tx-senate?ref=bsky-p20 #TXSen #Midterms2026 #PoliticalAds
Texas Senate 2026 ads: Talarico vs. Paxton, who's paying — Semblen
TEXAS PAC has spent $37.1M supporting Paxton. 98 ads in the 2026 Texas Senate race, analyzed for manipulation techniques — 48 use at least one.
semblen.com
September 30, 2026 at 2:00 PM
Texas Senate: 98 ads so far, 49% use at least one manipulation technique. Biggest outside spender: TEXAS PAC, $37.1M for Paxton. Every ad, what each one does to you, and who's paying: https://semblen.com/races/tx-senate?ref=bsky-p20 #TXSen #Midterms2026 #PoliticalAds
Ohio Senate: 139 ads so far, 41% use at least one manipulation technique. Biggest outside spender: SLF PAC, $31.3M against Brown. Every ad, what each one does to you, and who's paying: https://semblen.com/races/oh-senate?ref=bsky-p19 #OHSen #Midterms2026 #PoliticalAds
Ohio Senate 2026 ads: Brown vs. Husted, who's paying — Semblen
SLF PAC has spent $31.3M opposing Brown. 139 ads in the 2026 Ohio Senate race, analyzed for manipulation techniques — 57 use at least one.
semblen.com
September 29, 2026 at 11:00 PM
Ohio Senate: 139 ads so far, 41% use at least one manipulation technique. Biggest outside spender: SLF PAC, $31.3M against Brown. Every ad, what each one does to you, and who's paying: https://semblen.com/races/oh-senate?ref=bsky-p19 #OHSen #Midterms2026 #PoliticalAds
DHS’s most-watched YouTube ad has 51.5M views, on a channel where videos usually get ~2,600. It opens “Thank you, President Donald J. Trump” and warns “we will hunt you down.” Our model found 5 manipulation techniques in it. What DHS spent, ad by ad: https://semblen.com/government/ads?ref=bsky-p58
Ads paid for by the federal government, analyzed — Semblen
Ads run by federal agencies — the Department of Homeland Security's self-deportation campaign and others — with what they spent per ad on Google and Facebook, the contracts that paid for them, and the manipulation techniques in their words.
semblen.com
September 29, 2026 at 8:37 PM
DHS’s most-watched YouTube ad has 51.5M views, on a channel where videos usually get ~2,600. It opens “Thank you, President Donald J. Trump” and warns “we will hunt you down.” Our model found 5 manipulation techniques in it. What DHS spent, ad by ad: https://semblen.com/government/ads?ref=bsky-p58
North Carolina Senate: 60 ads so far, 62% use at least one manipulation technique. Biggest outside spender: SLF PAC, $28.3M against Cooper. Every ad, what each one does to you, and who's paying: https://semblen.com/races/nc-senate?ref=bsky-p18 #NCSen #Midterms2026 #PoliticalAds
North Carolina Senate 2026 ads: Cooper vs. Whatley — Semblen
SLF PAC has spent $28.3M opposing Cooper. 60 ads in the 2026 North Carolina Senate race, analyzed for manipulation techniques — 37 use at least one.
semblen.com
September 29, 2026 at 8:00 PM
North Carolina Senate: 60 ads so far, 62% use at least one manipulation technique. Biggest outside spender: SLF PAC, $28.3M against Cooper. Every ad, what each one does to you, and who's paying: https://semblen.com/races/nc-senate?ref=bsky-p18 #NCSen #Midterms2026 #PoliticalAds
New Hampshire Senate: 102 ads so far, 57% use at least one manipulation technique. Biggest outside spender: WINSENATE, $6.2M against Sununu. Every ad, what each one does to you, and who's paying: https://semblen.com/races/nh-senate?ref=bsky-p17 #NHSen #Midterms2026 #PoliticalAds
New Hampshire Senate 2026 ads: Pappas vs. Sununu — Semblen
WINSENATE has spent $6.2M opposing Sununu. 102 ads in the 2026 New Hampshire Senate race, analyzed for manipulation techniques — 58 use at least one.
semblen.com
September 29, 2026 at 5:00 PM
New Hampshire Senate: 102 ads so far, 57% use at least one manipulation technique. Biggest outside spender: WINSENATE, $6.2M against Sununu. Every ad, what each one does to you, and who's paying: https://semblen.com/races/nh-senate?ref=bsky-p17 #NHSen #Midterms2026 #PoliticalAds
Nebraska Senate: 21 ads so far, 62% use at least one manipulation technique. Biggest outside spender: CORNHUSKER MAJORITY, $2.8M against Osborn. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ne-senate?ref=bsky-p16 #NESen #Midterms2026 #PoliticalAds
Nebraska Senate 2026 ads: Ricketts vs. Osborn, who's paying — Semblen
CORNHUSKER MAJORITY has spent $2.8M opposing Osborn. 21 ads in the 2026 Nebraska Senate race, analyzed for manipulation techniques — 13 use at least one.
semblen.com
September 29, 2026 at 2:00 PM
Nebraska Senate: 21 ads so far, 62% use at least one manipulation technique. Biggest outside spender: CORNHUSKER MAJORITY, $2.8M against Osborn. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ne-senate?ref=bsky-p16 #NESen #Midterms2026 #PoliticalAds
Montana Senate: 140 ads so far, 51% use at least one manipulation technique. Biggest outside spender: INDEPENDENT PAC, $4.7M for Bodnar. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mt-senate?ref=bsky-p15 #MTSen #Midterms2026 #PoliticalAds
Montana Senate 2026 ads: Alme vs. Bodnar vs. Bankhead — Semblen
INDEPENDENT PAC has spent $4.7M supporting Bodnar. 140 ads in the 2026 Montana Senate race, analyzed for manipulation techniques — 72 use at least one.
semblen.com
September 28, 2026 at 11:00 PM
Montana Senate: 140 ads so far, 51% use at least one manipulation technique. Biggest outside spender: INDEPENDENT PAC, $4.7M for Bodnar. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mt-senate?ref=bsky-p15 #MTSen #Midterms2026 #PoliticalAds
Minnesota Senate: 131 ads so far, 61% use at least one manipulation technique. Biggest outside spender: NORTH STAR DAWN PAC, $6.2M against Flanagan. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mn-senate?ref=bsky-p14 #MNSen #Midterms2026 #PoliticalAds
Minnesota Senate 2026 ads: Flanagan vs. Tafoya, who's paying — Semblen
NORTH STAR DAWN PAC has spent $6.2M opposing Flanagan. 131 ads in the 2026 Minnesota Senate race, analyzed for manipulation techniques — 80 use at least one.
semblen.com
September 28, 2026 at 8:00 PM
Minnesota Senate: 131 ads so far, 61% use at least one manipulation technique. Biggest outside spender: NORTH STAR DAWN PAC, $6.2M against Flanagan. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mn-senate?ref=bsky-p14 #MNSen #Midterms2026 #PoliticalAds
Michigan Senate: 114 ads so far, 61% use at least one manipulation technique. Biggest outside spender: SLF PAC, $21.3M against El-Sayed. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mi-senate?ref=bsky-p13 #MISen #Midterms2026 #PoliticalAds
Michigan Senate 2026 ads: El-Sayed vs. Rogers, who's paying — Semblen
SLF PAC has spent $21.3M opposing El-Sayed. 114 ads in the 2026 Michigan Senate race, analyzed for manipulation techniques — 69 use at least one.
semblen.com
September 28, 2026 at 2:00 PM
Michigan Senate: 114 ads so far, 61% use at least one manipulation technique. Biggest outside spender: SLF PAC, $21.3M against El-Sayed. Every ad, what each one does to you, and who's paying: https://semblen.com/races/mi-senate?ref=bsky-p13 #MISen #Midterms2026 #PoliticalAds
Maine Senate: 253 ads so far, 37% use at least one manipulation technique. Biggest outside spender: SLF PAC, $13.3M against Jackson. Every ad, what each one does to you, and who's paying: https://semblen.com/races/me-senate?ref=bsky #MESen #Midterms2026 #PoliticalAds
Maine Senate 2026 ads: Collins vs. Jackson, who's paying — Semblen
SLF PAC has spent $13.3M opposing Jackson. 253 ads in the 2026 Maine Senate race, analyzed for manipulation techniques — 93 use at least one.
semblen.com
September 27, 2026 at 8:00 PM
Maine Senate: 253 ads so far, 37% use at least one manipulation technique. Biggest outside spender: SLF PAC, $13.3M against Jackson. Every ad, what each one does to you, and who's paying: https://semblen.com/races/me-senate?ref=bsky #MESen #Midterms2026 #PoliticalAds
Kansas Senate: 71 ads so far, 52% use at least one manipulation technique. Biggest outside spender: PEOPLE OVER POLITICS ACTION FUND, $1.5M against Marshall. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ks-senate?ref=bsky #KSSen #Midterms2026 #PoliticalAds
Kansas Senate 2026 ads: Marshall vs. Hamilton, who's paying — Semblen
PEOPLE OVER POLITICS ACTION FUND has spent $1.5M opposing Marshall. 71 ads analyzed for manipulation techniques — 37 use at least one.
semblen.com
September 27, 2026 at 5:00 PM
Kansas Senate: 71 ads so far, 52% use at least one manipulation technique. Biggest outside spender: PEOPLE OVER POLITICS ACTION FUND, $1.5M against Marshall. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ks-senate?ref=bsky #KSSen #Midterms2026 #PoliticalAds
Iowa Senate: 155 ads so far, 47% use at least one manipulation technique. Biggest outside spender: SLF PAC, $13.3M against Turek. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ia-senate?ref=bsky #IASen #Midterms2026 #PoliticalAds
Iowa Senate 2026 ads: Hinson vs. Turek, who's paying — Semblen
SLF PAC has spent $13.3M opposing Turek. 155 ads in the 2026 Iowa Senate race, analyzed for manipulation techniques — 73 use at least one.
semblen.com
September 27, 2026 at 2:00 PM
Iowa Senate: 155 ads so far, 47% use at least one manipulation technique. Biggest outside spender: SLF PAC, $13.3M against Turek. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ia-senate?ref=bsky #IASen #Midterms2026 #PoliticalAds
Georgia Senate: 66 ads so far, 59% use at least one manipulation technique. Biggest outside spender: SLF PAC, $5.9M against Ossoff. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ga-senate?ref=bsky
Georgia Senate 2026 ads: Ossoff vs. Collins, who's paying — Semblen
SLF PAC has spent $5.9M opposing Ossoff. 66 ads in the 2026 Georgia Senate race, analyzed for manipulation techniques — 39 use at least one.
semblen.com
September 26, 2026 at 11:00 PM
Georgia Senate: 66 ads so far, 59% use at least one manipulation technique. Biggest outside spender: SLF PAC, $5.9M against Ossoff. Every ad, what each one does to you, and who's paying: https://semblen.com/races/ga-senate?ref=bsky
Florida Senate: 53 ads so far, 55% use at least one manipulation technique. Biggest outside spender: STRONGER SAFER NATION, $2.7M against Nixon. Every ad, what each one does to you, and who's paying: https://semblen.com/races/fl-senate?ref=bsky
Florida Senate 2026 ads: Moody vs. Nixon, who's paying — Semblen
STRONGER SAFER NATION has spent $2.7M opposing Nixon. 53 ads in the 2026 Florida Senate race, analyzed for manipulation techniques — 29 use at least one.
semblen.com
September 26, 2026 at 8:00 PM
Florida Senate: 53 ads so far, 55% use at least one manipulation technique. Biggest outside spender: STRONGER SAFER NATION, $2.7M against Nixon. Every ad, what each one does to you, and who's paying: https://semblen.com/races/fl-senate?ref=bsky